Social selling refers to using social media platforms to market, sell, and share content. It has become increasingly important as social media usage has grown substantially. Studies show that salespeople who implement social selling techniques often outperform peers, exceed quotas more frequently, and attribute more closed deals to social selling. The key aspects of social selling involve attracting and engaging with the right audience on the appropriate platforms, providing valuable content without direct sales pitches, and nurturing relationships consistently over time.

1. SOCIAL SELLING
THE INTERSECTION OF MARKETING,
SALES, AND CON TEN T.

2. 2
:- )

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OXFORD DICTIONARY
2 0 1 5 W O R D O F T H E Y E A R

4. Source: Oxford Dictionaries Corpus
“Emoji” word usage per billion
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec
2015
2014

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6. 6Source: AT&T

7. 7Source: Shopify

8. 8Source: BuzzFeed Tasty

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Social media user growthNumberofusersinbillions
0
0.5
1
1.5
2
2.5
3
2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Statista.com

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72.6%O U T P E R F O R M
P E E R S
23%E X C E E D Q U O TA M O R E
O F T E N
54%AT T R I B U T E C L O S E D D E A L S
T O S O C I A L S E L L I N G
Source: Screwpile Communications
H O W ’ R E T H E Y D O I N G ?

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H A R D S E L L I N G

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THE RIGHT PLATFORM

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N O D E M A N D S

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C O N S I S T E N T

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Attract Engage Nurture Convert
T R A D I T I O N A L
M A R K E T I N G
P E R S O N A L
O U T R E A C H
W I T H G O O D
C O N T E N T

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