Rachael Herrscher discusses the power of asking the right questions in her TED talk. She is the CEO and founder of an online media company. The document provides tips on how to be a good question asker by considering different archetypes like a question advocate, doctor, lawyer, etc. It then describes a process called QuestionStorming which is an alternative to brainstorming that focuses on generating questions rather than statements to help solve problems in a more creative way. The document encourages picking one action step to apply a questioning tip.