Small business owners are confused on how to market their products and services today. Find out why effectively writing content for your business is so vital for sales success today. Discover the 6 step formula you need to write copy that will help you capture attention, build trust and convert your readers to buyers.
6. Why is this a Problem?
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7. Identify Your Goals
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Ask Yourself - How
will I know my social
media marketing is
working?
8. Part of the Solution
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9. What Having a Social Media Strategy Feels Like
Photo by Shutterstock
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10. 6 Step Writing Success Formula
Analyze
1.Keywords
2.Experience
3.Call to Action
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Photo courtesy of EarlytoRise.com
Polish
4.Headline
5.Scan
6.Image
11. 6 Step Writing Formula
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Step 1: Keywords
12. 6 Step Writing Formula
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Step 2: Experience
13. 5 Step Writing Formula
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Step 3: Call to Action
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6 Step Writing Formula
Step 4: Headline
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Step 6: Image
6 Step Writing Formula
17. It’s All About Brand
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18. Stay In Touch
Let’s Stay In Touch.
Sign Up for our Free “Find More Customers
Now” Program and Receive Your Free Gifts
Catherine Marsden, MS, PMP
Ardent Scope Marketing, Inc.
catherine@ardentscope.com
847.592.6264
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Editor's Notes
The reason I am here today is that I find so many of my customers, want to grow their business, but they don’t know where to start, and once we do start we aren’t sure whether it’s really helping increase marketshare.
70 percent of B2B organizations and 69 percent of B2C organizations report that they made more content in 2014 than in 2013. — Contently
But even though we’re producing more content, the question I hear most from small business owners is “Does it really work?” In fact over half of business owners surveyed declared that measuring content’s effectiveness was a major challenge. – Marketingland
Anecdote from two small business owners lamenting the generation before never had to market like this before
Particularly a problem for B2B companies.
Customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point. More accurately, 57 percent of the sales process just disappeared. – Forbes http://www.forbes.com/sites/gyro/2013/01/07/the-disappearing-sales-process/
Companies need to communicate over a number of platforms – mobile is key as we are so addicted to checking our phones.
Customers have higher expectations for data delivery speed, and business need to provide information on a myriad of platforms and devices.
Lost sales productivity and wasted marketing budget cost companies at least $1 trillion a year (101 B2B Marketing and Sales Tips from The B2B Lead)
Cold sales leads
With ever-increasing knowledgeable buyers waiting longer to engage, sales has to transition from being a “product pusher” following a process, to an insight “provider” adding value to the buyers business.
With ever-increasing knowledgeable buyers waiting longer to engage, sales has to transition from being a “product pusher” following a process, to an insight “provider” adding value to the buyers business. The good news is once a small business owner has a content marketing strategy in place they can 1) raise their awareness striving to be top of mind so they get a swing at the bat 2) They can focus on building their brand rather than being pulled in a myriad of directions. 2) They can adopt a 1:1 rather than a mass marketing strategy. 3) They document a content strategy setting them up for success. 4) They create a culture of social media marketing in the business that comes from the top increasing employee morale.
Potential clients find your website online, read your blog and check you out on social media.
Your helpful content positions you and your company as a trusted thought leader
You re-purpose the content in multiple ways. For example, LinkedIn copy has been used throughout all my customer’s marketing including: their website about page, brochures and online reputation sites. My services just keep giving.
They can find more customers. Through their newly refreshed personal branding and website pages, they can find be found by more customers and build trust.
They can go to market. I work with many start-ups who without my help cannot open their doors.
I open up new opportunities. Rebranding opens up new markets for busy professionals and executives. For example, an IT firm needed new website copy to enter the social media market and a venture capitalist wanted to let the world know he was entering new foreign exchanges. Both of which he needed the right website content and LinkedIn profiles to showcase their products and services.
Ideal length is 6 words – Kissmetrics 2014. Words to engage: You and Because Words that sell: Sales, off, Now and New
Words to encourage actions Be the first, Instantly,
Visual Organize Content, Bulleted Lists, Meaningful Headers, Short Paragraphs, Never Center or Right Justify text, Never Underline unless it’s a link