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Slideshow 06 - smm plan

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Lindsey Fair, MBA
Lindsey Fair, MBA

Building on the POST system in Groundswell, this presentations goes through the steps of creating a social media marketing plan.

BusinessNews & Politics
1 of 21
Social Media Marketing PLAN presented by Lindsey Fair
Is there love out there?
PEOPLE
Technographics profile ..AND
Where to look for them
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Listening Talking Energizing Supporting Embracing
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P eople O bjectives S trategy T echnology
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O bjectives P eople S trategy T echnology A ction
All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr Case / Discussion Adidas used Myspace to create engagement. They probably have to think of changing that strategy now. What major components should they consider for their plan?

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Slideshow 06 - smm plan

Editor's Notes

  1. Pg 107 in Groundswell Are customers using it? Is there love for the brand? Is it already happening? Is it catchy? Is it fairly straightforward?
  2. People – who are you targeting? What is their social media tolerance?
  3. We’ll do more of this on Monday and Friday, be prepared for discussions on this
  4. Word-of-mouth problem = need people to talk to each other Complexity problem = difficult things to communicate Accessibility problem = so entrenched in funnel can’t find them
  5. Page 68-69 Groundswell – each team gets 1 to discuss and decide Listening – which ones Talking Energizing Supporting embracing worksheet to fill out as you see the channel presentations and try and fit them into which ones are good for which phase and ideas how – this should help you determine these quickly when you know what you are trying to accomplish
  6. Messaging, timing, community building initiatives, engagement & reward
  7. It’s not just eny, meany, miny, moe…
  8. POST
  9. Practical advice page 174 groundswell
  10. Not so much about the big launch with social, it’s continuous and relies on previous momentum. The POST is what gives the fence it’s support - the fence is each campaign, the post is stable.
  11. Page 106 in Groundswell In teams fastest team to complete the plan. Discuss +’s