2. Today’s agenda
8.30am – Getting social, coffee and croissants
8.50am – Why social media?
9.00am – Creating a social media strategy
9.20am – Sagicor – what works for us
9.40am – Social Media – BMS, a broker’s view
10.00am – Q&A
10.20am – Summary and what next…
3. Why Social Media
Build your brand
Communicate
Engage
Marketing
97% of marketers use it, but less than 10% CEOs
90% trust views of people they know, 14% adverts
Play video >
4. Creating a social media strategy in insurance markets
Tiffany St James
Effective Image senior social media consultant
Digital strategist, trainer and speaker
6. Code of conduct
A behavioural wish list for your organisation:
Be credible
Be consistent
Be transparent
Be relevant
Be an ambassador for your organisation
7. Social media policy
Leave staff in no doubt what they are allowed and
aren’t allowed to do
Purpose
Principles
Statement of ethics
Context for organisation
Professional and personal use
14. Set an objective (for audience engagement)
Listening Buzz generation
Audience insight, Stimulating discussion,
understanding views encouraging sharing
Co-production Discussion & Response
Working with a community Driving take-up,
to produce a resource asking for feedback
Source: Helpfultechnology.com
15. People capabilities
Attitude
Aptitude
Capability
Capacity
New talent vs. training
Culture
Profession
22. Social summary
Be clear about social media objectives
Link with business objectives / marketing strategy
Decide on best approach / platforms for you
Who will be responsible, processes and procedures
Monitor and review approach and new developments
Come and talk to Effective Image…
Vital to have clear objectives and a plan…
23. What Effective Image can do for you
1. Create social media / marketing strategy
2. Social media audit, including competitor review
3. Set up social media platforms and tools
4. Develop processes and procedures
5. Training with advice on best practice
6. Work in partnership with ongoing support
We work on a project or partnership basis
24. BRANDING
Looking to refresh
Your brand?
PR
Looking to raise
Your profile?
WEB
Looking to upgrade
Your website?
www.effectiveimage.com @EffectiveImage