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Uploaded byLindsey Fair, MBA
Marketing your major
This document provides advice for marketing an academic major or program. It identifies common challenges like competition from other majors and misunderstandings about the field. It stresses developing a unique selling proposition focused on benefits like career opportunities, cost, or connections. The document recommends getting involved in introductory courses to promote the major directly to students. It also suggests using events, videos, print materials, and peer ambassadors as creative ways to market the program and overcome obstacles through personal outreach.
Marketing your major
- 1. Marketing Your Major (or minor,or certificate, or medial, or dual degree)
- 2. Challenges 1. Competition 2. Misunderstoodor not understood at all 3. Media brainwashing 4. Not for the faint at heart 5. The Dark Ages
- 3.
- 4. Recipe 1. Get thepre-req – try it out 2. Make your first year courses rockstars 3. Offer a spring or summer online course for those that miss it 4. Promote that course above all 5. Sell your major to those that take those courses
- 5. Creative Memorable Tease and Bait PartyInvite USP People not Posters Meet them Overcome obstacles
- 6.
Editor's Notes
- #3 Tug of war – you all want the best students – and the best are often the best everywhere You have a discipline that isn’t offered until uni so less brand awareness – so that leads to first year enrolment issues which leads to majors issues Media brainwashing them into thinking there’s no value in your degree Your discipline is really hard and kind of dry Your names are old school
- #4 Easy, cheap, amazing Easy, cheap, job, friends, prof they like Why would they do your major, minor, medial? WIIfm
- #5 It won’t turn out without all the ingredients or the steps done in order
- #6 Memorable Bait the hook Why, who, when, how USP People buy from people not posters – UGCs, first year profs, DSC / upper years, office staff, heads Overcome challenges Meet the students where they are
- #7 Events – prof talks, upper year events (food), booth outside of classroom Email Print – delivery important – during class, elevators, dedicated audiences Social media – ask upper years to promote on social feeds Advisors – sweet talk them so they pay attention to your courses and remember them (not buying them off exactly) Journal – story? Video – but how to distribute At Major’s night –collect contact info & follow up, be there, add an event before or after, interaction, memorable, follow up