4. Recipe
1. Get the pre-req – try it
out
2. Make your first year
courses rockstars
3. Offer a spring or summer
online course for those
that miss it
4. Promote that course
above all
5. Sell your major to those
that take those courses
Tug of war – you all want the best students – and the best are often the best everywhere
You have a discipline that isn’t offered until uni so less brand awareness – so that leads to first year enrolment issues which leads to majors issues
Media brainwashing them into thinking there’s no value in your degree
Your discipline is really hard and kind of dry
Your names are old school
Easy, cheap, amazing
Easy, cheap, job, friends, prof they like
Why would they do your major, minor, medial? WIIfm
It won’t turn out without all the ingredients or the steps done in order
Memorable
Bait the hook
Why, who, when, how
USP
People buy from people not posters – UGCs, first year profs, DSC / upper years, office staff, heads
Overcome challenges
Meet the students where they are
Events – prof talks, upper year events (food), booth outside of classroom
Email
Print – delivery important – during class, elevators, dedicated audiences
Social media – ask upper years to promote on social feeds
Advisors – sweet talk them so they pay attention to your courses and remember them (not buying them off exactly)
Journal – story?
Video – but how to distribute
At Major’s night –collect contact info & follow up, be there, add an event before or after, interaction, memorable, follow up