One of the most common questions we’re asked is:
“What is the best way to resource social media how does that fit within our oganisation’s broader communications structure.”
While we’d love to say, we can do it all for you, we know that isn’t the right approach.
The optimal structure involves a mix of PR, marketing, digital, customer services, senior management and agency support.
The following presentation captures our thoughts on how to develop a framework for this process, no matter your position within the social media lifecycle.