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Employee recruiting 3.0

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Lindsey Fair, MBA
Lindsey Fair, MBA
BusinessTechnology
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Employee Recruiting 3.0 Social Media Best Practices for Employee Recruitment Summer / Fall 2011 St. Lawrence College Lindsey Fair, Faculty Advisor Matt Landers, Research Lead Chris Green, Researcher (Advertising) Olga Dolia, Researcher (Marketing) Casie Jones, Researcher (HR) Partners
Defining Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
It's not a FAD. It's here and it's BIG Social media (including blogs) captures 80% of American Internet users’ time online, according to the Social Media Report. That’s double the amount of time spent on online games (Nielson, 2011).
They want to connect not just surf anymore. They expect to find you there, and that’s where they’re looking.
Social Media is an integral part of hiring Social media is “no longer just the shiny new object in the toolbox, social media recruiting has become an integral part of hiring ” (Zappa, 2011)
Job Seekers versus Candidates ,[object Object],[object Object]
Not Looking = Top Tier Companies need to appeal to the 53% of the workforce that are open to a new job but are not actively looking , according to Jobvite (Murguia, 2011). Often, these candidates are also the top tier candidates .
Employers are Onboard ,[object Object],[object Object],[object Object],[object Object]
Industry Comparisons Health care and social assistance agencies are utilizing social media for recruiting the most (21%). Surprisingly, only 13% of technical industries are using social media to recruit and only 3% of construction , mining, oil and gas companies are using it for this purpose. Larger corporations are adopting 3.0 strategies faster than smaller companies (SHRM, 2011)
Building a Culture FIRST ,[object Object],[object Object],[object Object]
Channel Choice ,[object Object],[object Object],[object Object],[object Object]
Trends Talk (mobile, digital job fairs, #hashtags)
Conclusions ,[object Object],[object Object],[object Object]

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Employee recruiting 3.0

  • 1. Employee Recruiting 3.0 Social Media Best Practices for Employee Recruitment Summer / Fall 2011 St. Lawrence College Lindsey Fair, Faculty Advisor Matt Landers, Research Lead Chris Green, Researcher (Advertising) Olga Dolia, Researcher (Marketing) Casie Jones, Researcher (HR) Partners
  • 2.
  • 3. It's not a FAD. It's here and it's BIG Social media (including blogs) captures 80% of American Internet users’ time online, according to the Social Media Report. That’s double the amount of time spent on online games (Nielson, 2011).
  • 4. They want to connect not just surf anymore. They expect to find you there, and that’s where they’re looking.
  • 5. Social Media is an integral part of hiring Social media is “no longer just the shiny new object in the toolbox, social media recruiting has become an integral part of hiring ” (Zappa, 2011)
  • 6.
  • 7. Not Looking = Top Tier Companies need to appeal to the 53% of the workforce that are open to a new job but are not actively looking , according to Jobvite (Murguia, 2011). Often, these candidates are also the top tier candidates .
  • 8.
  • 9. Industry Comparisons Health care and social assistance agencies are utilizing social media for recruiting the most (21%). Surprisingly, only 13% of technical industries are using social media to recruit and only 3% of construction , mining, oil and gas companies are using it for this purpose. Larger corporations are adopting 3.0 strategies faster than smaller companies (SHRM, 2011)
  • 10.
  • 11.
  • 12. Trends Talk (mobile, digital job fairs, #hashtags)
  • 13.