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Direct Marketing Legal Considerations

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Ethics, Regulations, Standards and Laws

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Direct Marketing Legal Considerations

  1. 1. Legal Considerations for Direct Marketers Presented by Lindsey Fair
  2. 2. Use the Ad Standards PreClearance
  3. 3. Sex, Drugs and Rock & Roll + Children… the CMA, the DMA and Ad Standards all have something to say about that.
  4. 4. There’s Guidelines, then there’s the LAW… TMI = PIPEDA
  5. 5. There’s Guidelines, then there’s the LAW… Bait & Switch

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