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Susan Strayer

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Susan Strayer

  1. 1. Social Media Recruiting Isn’t About Recruiting
  2. 2.
  3. 4. On the Agenda 1 2 3 6 4 5
  4. 6. Mistakes 101
  5. 7. The Problem With Social Recruiting Users thinking 1.0. Pushing information instead of interaction. A great deal of brand noise. Without brand alignment. Hyping the numbers. Rather than results. Solving the problem like an old school recruiter. Instead of a new-school marketer.
  6. 8. Think Like a Marketer
  7. 9. Think like a marketer . <ul><li>Successful marketers ... </li></ul><ul><li>research. </li></ul><ul><li>engage. </li></ul><ul><li>focus. </li></ul><ul><li>brand. </li></ul><ul><li>go deep. </li></ul>
  8. 10. Think Like A Marketer <ul><li>RESULTS </li></ul><ul><li>Top of Digg </li></ul><ul><li>Top of Reddit </li></ul><ul><li>Trending topic on Twitter </li></ul><ul><li>Inventor of Twitter tweets it </li></ul><ul><li>Marriage proposal carried out, AND ACCEPTED </li></ul><ul><li>Coverage in mainstream news / tech news / industry news </li></ul><ul><li>Twitter followers multiplied by 10 </li></ul>
  9. 11. Case in Practice: Marriott
  10. 12. Best Practices: In the Industry
  11. 13. Recommendations: Strategy Legal, marketing, technology, HR Leadership Brand? Hiring? All markets & disciplines? Dollars, time, people, platforms Content, messaging, risk management
  12. 14. Recommendations: Social <ul><li>Engage . </li></ul><ul><li>Answer questions/get feedback </li></ul><ul><li>Create a content strategy </li></ul><ul><li>Host chats/Q&As </li></ul><ul><li>Be proactive </li></ul><ul><li>Crowdsource </li></ul><ul><li>Brand. </li></ul><ul><li>Learn and align </li></ul><ul><li>Cross-pollinate </li></ul><ul><li>Teach and test </li></ul><ul><li>Use creatives </li></ul><ul><li>Monitor and correct </li></ul><ul><li>Create social currency. </li></ul><ul><li>Don’t keep up with the Jones’ </li></ul><ul><li>Locate influencers </li></ul><ul><li>Measure on yield and perception </li></ul><ul><li>Build and use relationships </li></ul><ul><li>Track success over time </li></ul>
  13. 15. Social Media Recruiting Isn’t About Recruiting brand. talent. careers. www.exaqueo.com @SusanStrayer
  14. 16. Social Media Recruiting Isn’t About Recruiting Appendices (if time)
  15. 17. Strategy models: the Three “Es” Solve With Strategy Models © Exaqueo 2011 EXTEND ENGAGE ENCIRCLE examples Job boards Career sites

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