Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Susan Strayer


Published on

Published in: Technology, Business
  • Be the first to comment

Susan Strayer

  1. 1. Social Media Recruiting Isn’t About Recruiting
  2. 2.
  3. 4. On the Agenda 1 2 3 6 4 5
  4. 6. Mistakes 101
  5. 7. The Problem With Social Recruiting Users thinking 1.0. Pushing information instead of interaction. A great deal of brand noise. Without brand alignment. Hyping the numbers. Rather than results. Solving the problem like an old school recruiter. Instead of a new-school marketer.
  6. 8. Think Like a Marketer
  7. 9. Think like a marketer . <ul><li>Successful marketers ... </li></ul><ul><li>research. </li></ul><ul><li>engage. </li></ul><ul><li>focus. </li></ul><ul><li>brand. </li></ul><ul><li>go deep. </li></ul>
  8. 10. Think Like A Marketer <ul><li>RESULTS </li></ul><ul><li>Top of Digg </li></ul><ul><li>Top of Reddit </li></ul><ul><li>Trending topic on Twitter </li></ul><ul><li>Inventor of Twitter tweets it </li></ul><ul><li>Marriage proposal carried out, AND ACCEPTED </li></ul><ul><li>Coverage in mainstream news / tech news / industry news </li></ul><ul><li>Twitter followers multiplied by 10 </li></ul>
  9. 11. Case in Practice: Marriott
  10. 12. Best Practices: In the Industry
  11. 13. Recommendations: Strategy Legal, marketing, technology, HR Leadership Brand? Hiring? All markets & disciplines? Dollars, time, people, platforms Content, messaging, risk management
  12. 14. Recommendations: Social <ul><li>Engage . </li></ul><ul><li>Answer questions/get feedback </li></ul><ul><li>Create a content strategy </li></ul><ul><li>Host chats/Q&As </li></ul><ul><li>Be proactive </li></ul><ul><li>Crowdsource </li></ul><ul><li>Brand. </li></ul><ul><li>Learn and align </li></ul><ul><li>Cross-pollinate </li></ul><ul><li>Teach and test </li></ul><ul><li>Use creatives </li></ul><ul><li>Monitor and correct </li></ul><ul><li>Create social currency. </li></ul><ul><li>Don’t keep up with the Jones’ </li></ul><ul><li>Locate influencers </li></ul><ul><li>Measure on yield and perception </li></ul><ul><li>Build and use relationships </li></ul><ul><li>Track success over time </li></ul>
  13. 15. Social Media Recruiting Isn’t About Recruiting brand. talent. careers. @SusanStrayer
  14. 16. Social Media Recruiting Isn’t About Recruiting Appendices (if time)
  15. 17. Strategy models: the Three “Es” Solve With Strategy Models © Exaqueo 2011 EXTEND ENGAGE ENCIRCLE examples Job boards Career sites