Susan Strayer


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  • When HR and recruiting professionals began dipping their toes in social media waters several years ago, it slowly became popular as an extension of existing efforts. Recruiters saw, and still see, social media as an opportunity to broadcast messages, post jobs, and locate new candidates. Can social media be all of those things? Sure. Should it be? Probably not if you want to you use it to its best advantage. This session will show the difference between broadcasting and engaging on social media and how it can drastically change the way you look your strategy. Susan will show how social media is most effective for recruiting and HR when consumer marketing and community development are top of mind.
  • Susan Strayer

    1. 1. Social Media Recruiting Isn’t About Recruiting
    2. 2.
    3. 4. On the Agenda 1 2 3 6 4 5
    4. 6. Mistakes 101
    5. 7. The Problem With Social Recruiting Users thinking 1.0. Pushing information instead of interaction. A great deal of brand noise. Without brand alignment. Hyping the numbers. Rather than results. Solving the problem like an old school recruiter. Instead of a new-school marketer.
    6. 8. Think Like a Marketer
    7. 9. Think like a marketer . <ul><li>Successful marketers ... </li></ul><ul><li>research. </li></ul><ul><li>engage. </li></ul><ul><li>focus. </li></ul><ul><li>brand. </li></ul><ul><li>go deep. </li></ul>
    8. 10. Think Like A Marketer <ul><li>RESULTS </li></ul><ul><li>Top of Digg </li></ul><ul><li>Top of Reddit </li></ul><ul><li>Trending topic on Twitter </li></ul><ul><li>Inventor of Twitter tweets it </li></ul><ul><li>Marriage proposal carried out, AND ACCEPTED </li></ul><ul><li>Coverage in mainstream news / tech news / industry news </li></ul><ul><li>Twitter followers multiplied by 10 </li></ul>
    9. 11. Case in Practice: Marriott
    10. 12. Best Practices: In the Industry
    11. 13. Recommendations: Strategy Legal, marketing, technology, HR Leadership Brand? Hiring? All markets & disciplines? Dollars, time, people, platforms Content, messaging, risk management
    12. 14. Recommendations: Social <ul><li>Engage . </li></ul><ul><li>Answer questions/get feedback </li></ul><ul><li>Create a content strategy </li></ul><ul><li>Host chats/Q&As </li></ul><ul><li>Be proactive </li></ul><ul><li>Crowdsource </li></ul><ul><li>Brand. </li></ul><ul><li>Learn and align </li></ul><ul><li>Cross-pollinate </li></ul><ul><li>Teach and test </li></ul><ul><li>Use creatives </li></ul><ul><li>Monitor and correct </li></ul><ul><li>Create social currency. </li></ul><ul><li>Don’t keep up with the Jones’ </li></ul><ul><li>Locate influencers </li></ul><ul><li>Measure on yield and perception </li></ul><ul><li>Build and use relationships </li></ul><ul><li>Track success over time </li></ul>
    13. 15. Social Media Recruiting Isn’t About Recruiting brand. talent. careers. @SusanStrayer
    14. 16. Social Media Recruiting Isn’t About Recruiting Appendices (if time)
    15. 17. Strategy models: the Three “Es” Solve With Strategy Models © Exaqueo 2011 EXTEND ENGAGE ENCIRCLE examples Job boards Career sites