SlideShare a Scribd company logo

Marketing 101

•Download as PPT, PDF•
•
Lindsey Fair, MBA
Lindsey Fair, MBA

1 hour marketing overview workshop for Economic Developers, but really pertains to anyone working on a marketing plan.

BusinessNews & Politics
1 of 10
marketing 101 let’s get started Presented by Lindsey Fair 2011
you need a plan ..even a sticky note plan
what’s your target ? ..you don’t want to miss them
who’s your competition ?
what’s your USP ?
the marketing mix product place price promotion
+ communication strategy
trends from trendwatching.com RANDOM ACTS OF KINDNESS URBANOMICS PRICING PANDEMONIUM ONLINE STATUS SYMBOLS WELLTHY SOCIAL-LITES AND TWINSUMERS EMERGING GENEROSITY PLANNED SPONTANEITY OWNER-LESS
back to the plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr keep peddling Lindsey Fair www.lindseyfair.ca @lindseyfair

Recommended

Coffee cram web design and marketing
Coffee cram web design and marketingCoffee cram web design and marketing
Coffee cram web design and marketingLindsey Fair, MBA
 
Public relations
Public relationsPublic relations
Public relationsLindsey Fair, MBA
 
Keeping it Real
Keeping it RealKeeping it Real
Keeping it RealJeff Bunch
 
Hotel Marketing & Sales
Hotel Marketing & Sales Hotel Marketing & Sales
Hotel Marketing & Sales Ottis Bunning
 
Digital Marketing Assessment
Digital Marketing AssessmentDigital Marketing Assessment
Digital Marketing AssessmentMetasense Marketing
 
Ryan credentials
Ryan credentialsRyan credentials
Ryan credentialsstaratio
 
Michael Cowen - Here is What I Think and Do
Michael Cowen - Here is What I Think and Do Michael Cowen - Here is What I Think and Do
Michael Cowen - Here is What I Think and Do Michael Cowen
 
Marketing strategies for small businesses by Charles Odii
Marketing strategies for small businesses by Charles OdiiMarketing strategies for small businesses by Charles Odii
Marketing strategies for small businesses by Charles OdiiCharles Odii
 

Recommended

Coffee cram web design and marketing
Coffee cram web design and marketingCoffee cram web design and marketing
Coffee cram web design and marketingLindsey Fair, MBA
 
Public relations
Public relationsPublic relations
Public relationsLindsey Fair, MBA
 
Keeping it Real
Keeping it RealKeeping it Real
Keeping it RealJeff Bunch
 
Hotel Marketing & Sales
Hotel Marketing & Sales Hotel Marketing & Sales
Hotel Marketing & Sales Ottis Bunning
 
Digital Marketing Assessment
Digital Marketing AssessmentDigital Marketing Assessment
Digital Marketing AssessmentMetasense Marketing
 
Ryan credentials
Ryan credentialsRyan credentials
Ryan credentialsstaratio
 
Michael Cowen - Here is What I Think and Do
Michael Cowen - Here is What I Think and Do Michael Cowen - Here is What I Think and Do
Michael Cowen - Here is What I Think and Do Michael Cowen
 
Marketing strategies for small businesses by Charles Odii
Marketing strategies for small businesses by Charles OdiiMarketing strategies for small businesses by Charles Odii
Marketing strategies for small businesses by Charles OdiiCharles Odii
 
Target
TargetTarget
TargetAndrea Rottman
 
overview of web marketing
overview of web marketingoverview of web marketing
overview of web marketingLindsey Fair, MBA
 
Leveraging Influencer Marketing for the Digital Marketer - Kenneth Kinney, AI...
Leveraging Influencer Marketing for the Digital Marketer - Kenneth Kinney, AI...Leveraging Influencer Marketing for the Digital Marketer - Kenneth Kinney, AI...
Leveraging Influencer Marketing for the Digital Marketer - Kenneth Kinney, AI...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
SLJ_ContentPresentation_2016_Slideshow_FINAL4
SLJ_ContentPresentation_2016_Slideshow_FINAL4SLJ_ContentPresentation_2016_Slideshow_FINAL4
SLJ_ContentPresentation_2016_Slideshow_FINAL4Stephanie Jones
 
Jason Falls: Moving the Needle: Using Social Media to Advance Your Business
Jason Falls: Moving the Needle: Using Social Media to Advance Your BusinessJason Falls: Moving the Needle: Using Social Media to Advance Your Business
Jason Falls: Moving the Needle: Using Social Media to Advance Your BusinessC7group
 
WHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRAND
WHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRANDWHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRAND
WHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRANDEkere Archibong
 
Using micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingUsing micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingLindsey Fair, MBA
 
I Crossing Connected Brands Primer
I Crossing Connected Brands PrimerI Crossing Connected Brands Primer
I Crossing Connected Brands PrimeriCrossing GmbH
 
A New Model to Measure Event Impact
A New Model to Measure Event ImpactA New Model to Measure Event Impact
A New Model to Measure Event ImpactDoubleDutch
 
Hotel Marketing Trends 2013
Hotel Marketing Trends 2013Hotel Marketing Trends 2013
Hotel Marketing Trends 2013Sébastien Félix
 
Agency (Super)Marketers: Proving the Value of Social
Agency (Super)Marketers: Proving the Value of SocialAgency (Super)Marketers: Proving the Value of Social
Agency (Super)Marketers: Proving the Value of SocialFalcon.io
 
Influencer Marketing for the Hotel Industry
Influencer Marketing for the Hotel IndustryInfluencer Marketing for the Hotel Industry
Influencer Marketing for the Hotel IndustryDigital Visitor
 
Ensuring ROI from Marketing | Dec 2017
Ensuring ROI from Marketing | Dec 2017Ensuring ROI from Marketing | Dec 2017
Ensuring ROI from Marketing | Dec 2017Andy Halko
 
What Is Digital Selling?
What Is Digital Selling?What Is Digital Selling?
What Is Digital Selling?Sales for Life
 
Data, Meet Creative - Jay Thomson, Hoorah Digital
Data, Meet Creative - Jay Thomson, Hoorah DigitalData, Meet Creative - Jay Thomson, Hoorah Digital
Data, Meet Creative - Jay Thomson, Hoorah DigitalDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Hotel Social Engagement
Hotel Social EngagementHotel Social Engagement
Hotel Social EngagementSachin Bansal
 
Strategic marketing brand management ville vartiainen
Strategic marketing brand management ville vartiainenStrategic marketing brand management ville vartiainen
Strategic marketing brand management ville vartiainenVille Vartiainen
 
Measuring Marketing Success
Measuring Marketing SuccessMeasuring Marketing Success
Measuring Marketing SuccessSachs Media Group
 
How To Use Social Media To Sell
How To Use Social Media To SellHow To Use Social Media To Sell
How To Use Social Media To SellHarrison Blum
 
Customer decision journey four seasons
Customer decision journey four seasonsCustomer decision journey four seasons
Customer decision journey four seasonsBerenice9217
 
Public Relations in the Digital Era
Public Relations in the Digital EraPublic Relations in the Digital Era
Public Relations in the Digital EraLindsey Fair, MBA
 
cross media optimization
cross media optimizationcross media optimization
cross media optimizationLindsey Fair, MBA
 

More Related Content

What's hot

SLJ_ContentPresentation_2016_Slideshow_FINAL4
SLJ_ContentPresentation_2016_Slideshow_FINAL4SLJ_ContentPresentation_2016_Slideshow_FINAL4
SLJ_ContentPresentation_2016_Slideshow_FINAL4Stephanie Jones
 
Jason Falls: Moving the Needle: Using Social Media to Advance Your Business
Jason Falls: Moving the Needle: Using Social Media to Advance Your BusinessJason Falls: Moving the Needle: Using Social Media to Advance Your Business
Jason Falls: Moving the Needle: Using Social Media to Advance Your BusinessC7group
 
WHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRAND
WHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRANDWHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRAND
WHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRANDEkere Archibong
 
Using micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingUsing micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingLindsey Fair, MBA
 
I Crossing Connected Brands Primer
I Crossing Connected Brands PrimerI Crossing Connected Brands Primer
I Crossing Connected Brands PrimeriCrossing GmbH
 
A New Model to Measure Event Impact
A New Model to Measure Event ImpactA New Model to Measure Event Impact
A New Model to Measure Event ImpactDoubleDutch
 
Agency (Super)Marketers: Proving the Value of Social
Agency (Super)Marketers: Proving the Value of SocialAgency (Super)Marketers: Proving the Value of Social
Agency (Super)Marketers: Proving the Value of SocialFalcon.io
 
Influencer Marketing for the Hotel Industry
Influencer Marketing for the Hotel IndustryInfluencer Marketing for the Hotel Industry
Influencer Marketing for the Hotel IndustryDigital Visitor
 
Ensuring ROI from Marketing | Dec 2017
Ensuring ROI from Marketing | Dec 2017Ensuring ROI from Marketing | Dec 2017
Ensuring ROI from Marketing | Dec 2017Andy Halko
 
What Is Digital Selling?
What Is Digital Selling?What Is Digital Selling?
What Is Digital Selling?Sales for Life
 
Hotel Social Engagement
Hotel Social EngagementHotel Social Engagement
Hotel Social EngagementSachin Bansal
 
Strategic marketing brand management ville vartiainen
Strategic marketing brand management ville vartiainenStrategic marketing brand management ville vartiainen
Strategic marketing brand management ville vartiainenVille Vartiainen
 
How To Use Social Media To Sell
How To Use Social Media To SellHow To Use Social Media To Sell
How To Use Social Media To SellHarrison Blum
 
Customer decision journey four seasons
Customer decision journey four seasonsCustomer decision journey four seasons
Customer decision journey four seasonsBerenice9217
 

What's hot (20)

Target
TargetTarget
Target
 
overview of web marketing
overview of web marketingoverview of web marketing
overview of web marketing
 
Leveraging Influencer Marketing for the Digital Marketer - Kenneth Kinney, AI...
Leveraging Influencer Marketing for the Digital Marketer - Kenneth Kinney, AI...Leveraging Influencer Marketing for the Digital Marketer - Kenneth Kinney, AI...
Leveraging Influencer Marketing for the Digital Marketer - Kenneth Kinney, AI...
 
SLJ_ContentPresentation_2016_Slideshow_FINAL4
SLJ_ContentPresentation_2016_Slideshow_FINAL4SLJ_ContentPresentation_2016_Slideshow_FINAL4
SLJ_ContentPresentation_2016_Slideshow_FINAL4
 
Jason Falls: Moving the Needle: Using Social Media to Advance Your Business
Jason Falls: Moving the Needle: Using Social Media to Advance Your BusinessJason Falls: Moving the Needle: Using Social Media to Advance Your Business
Jason Falls: Moving the Needle: Using Social Media to Advance Your Business
 
WHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRAND
WHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRANDWHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRAND
WHY YOU SHOULD USE CONTENT MARKETING FOR YOUR BRAND
 
Using micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketingUsing micro-campaigns to test big ideas in marketing
Using micro-campaigns to test big ideas in marketing
 
I Crossing Connected Brands Primer
I Crossing Connected Brands PrimerI Crossing Connected Brands Primer
I Crossing Connected Brands Primer
 
A New Model to Measure Event Impact
A New Model to Measure Event ImpactA New Model to Measure Event Impact
A New Model to Measure Event Impact
 
Hotel Marketing Trends 2013
Hotel Marketing Trends 2013Hotel Marketing Trends 2013
Hotel Marketing Trends 2013
 
Agency (Super)Marketers: Proving the Value of Social
Agency (Super)Marketers: Proving the Value of SocialAgency (Super)Marketers: Proving the Value of Social
Agency (Super)Marketers: Proving the Value of Social
 
Influencer Marketing for the Hotel Industry
Influencer Marketing for the Hotel IndustryInfluencer Marketing for the Hotel Industry
Influencer Marketing for the Hotel Industry
 
Ensuring ROI from Marketing | Dec 2017
Ensuring ROI from Marketing | Dec 2017Ensuring ROI from Marketing | Dec 2017
Ensuring ROI from Marketing | Dec 2017
 
What Is Digital Selling?
What Is Digital Selling?What Is Digital Selling?
What Is Digital Selling?
 
Data, Meet Creative - Jay Thomson, Hoorah Digital
Data, Meet Creative - Jay Thomson, Hoorah DigitalData, Meet Creative - Jay Thomson, Hoorah Digital
Data, Meet Creative - Jay Thomson, Hoorah Digital
 
Hotel Social Engagement
Hotel Social EngagementHotel Social Engagement
Hotel Social Engagement
 
Strategic marketing brand management ville vartiainen
Strategic marketing brand management ville vartiainenStrategic marketing brand management ville vartiainen
Strategic marketing brand management ville vartiainen
 
Measuring Marketing Success
Measuring Marketing SuccessMeasuring Marketing Success
Measuring Marketing Success
 
How To Use Social Media To Sell
How To Use Social Media To SellHow To Use Social Media To Sell
How To Use Social Media To Sell
 
Customer decision journey four seasons
Customer decision journey four seasonsCustomer decision journey four seasons
Customer decision journey four seasons
 

Viewers also liked

Public Relations in the Digital Era
Public Relations in the Digital EraPublic Relations in the Digital Era
Public Relations in the Digital EraLindsey Fair, MBA
 
Determining, finding and engaging the target market for SMM
Determining, finding and engaging the target market for SMMDetermining, finding and engaging the target market for SMM
Determining, finding and engaging the target market for SMMLindsey Fair, MBA
 
Social Media Marketing Content Strategy
Social Media Marketing Content StrategySocial Media Marketing Content Strategy
Social Media Marketing Content StrategyLindsey Fair, MBA
 

Viewers also liked (6)

Public Relations in the Digital Era
Public Relations in the Digital EraPublic Relations in the Digital Era
Public Relations in the Digital Era
 
cross media optimization
cross media optimizationcross media optimization
cross media optimization
 
Determining, finding and engaging the target market for SMM
Determining, finding and engaging the target market for SMMDetermining, finding and engaging the target market for SMM
Determining, finding and engaging the target market for SMM
 
Organic Search 101
Organic Search 101Organic Search 101
Organic Search 101
 
Social Media Marketing Content Strategy
Social Media Marketing Content StrategySocial Media Marketing Content Strategy
Social Media Marketing Content Strategy
 
Social Media Marketing Mix
Social Media Marketing MixSocial Media Marketing Mix
Social Media Marketing Mix
 

Similar to Marketing 101

Digital Trends (10th Episode)
Digital Trends (10th Episode) Digital Trends (10th Episode)
Digital Trends (10th Episode) THEREDWOLFCOMPANY
 
Apetising mashup of different modules
Apetising mashup of different modulesApetising mashup of different modules
Apetising mashup of different modulesSameer Mathur
 
Digital marketing class 1
Digital marketing class 1Digital marketing class 1
Digital marketing class 1Yogesh kwatra
 
Introduction to Marketing for Managers
Introduction to Marketing for ManagersIntroduction to Marketing for Managers
Introduction to Marketing for ManagersTony Ahn & Co.
 
Get More From Your Social Media
Get More From Your Social Media Get More From Your Social Media
Get More From Your Social Media Caroline Li
 
Why is there so much really bad marketing out there?
Why is there so much really bad marketing out there?Why is there so much really bad marketing out there?
Why is there so much really bad marketing out there?Richard Meyer
 
Emerging Marketing Trends PPT
Emerging Marketing Trends PPTEmerging Marketing Trends PPT
Emerging Marketing Trends PPTJason W
 
March buzzReport: Millennials and Retail
March buzzReport: Millennials and RetailMarch buzzReport: Millennials and Retail
March buzzReport: Millennials and RetailBuzz Marketing Group
 
Social Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Media Today
 
Game changing media planning
Game changing media planningGame changing media planning
Game changing media planningcherylannsmith
 
Unlocking the World of Audience Relationship Management
Unlocking the World of Audience Relationship ManagementUnlocking the World of Audience Relationship Management
Unlocking the World of Audience Relationship ManagementSyncapse
 
Launching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable BrandsLaunching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable BrandsActionplanr
 
Digital Marketing ROI: Which Half of My Digital Is Working?
Digital Marketing ROI: Which Half of My Digital Is Working?Digital Marketing ROI: Which Half of My Digital Is Working?
Digital Marketing ROI: Which Half of My Digital Is Working?David Rogers
 
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyCameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyJulia Grosman
 

Similar to Marketing 101 (20)

Digital Trends (10th Episode)
Digital Trends (10th Episode) Digital Trends (10th Episode)
Digital Trends (10th Episode)
 
Apetising mashup of different modules
Apetising mashup of different modulesApetising mashup of different modules
Apetising mashup of different modules
 
Digital marketing class 1
Digital marketing class 1Digital marketing class 1
Digital marketing class 1
 
Introduction to Marketing for Managers
Introduction to Marketing for ManagersIntroduction to Marketing for Managers
Introduction to Marketing for Managers
 
Pros and cons of celebrity marketing
Pros and cons of celebrity marketing Pros and cons of celebrity marketing
Pros and cons of celebrity marketing
 
Get More From Your Social Media
Get More From Your Social Media Get More From Your Social Media
Get More From Your Social Media
 
Why is there so much really bad marketing out there?
Why is there so much really bad marketing out there?Why is there so much really bad marketing out there?
Why is there so much really bad marketing out there?
 
Lecture 02 Introduction to DMCM
Lecture 02 Introduction to DMCMLecture 02 Introduction to DMCM
Lecture 02 Introduction to DMCM
 
Emerging Marketing Trends PPT
Emerging Marketing Trends PPTEmerging Marketing Trends PPT
Emerging Marketing Trends PPT
 
Socialmedia Presentation
Socialmedia PresentationSocialmedia Presentation
Socialmedia Presentation
 
March buzzReport: Millennials and Retail
March buzzReport: Millennials and RetailMarch buzzReport: Millennials and Retail
March buzzReport: Millennials and Retail
 
Basic-marketing
Basic-marketing Basic-marketing
Basic-marketing
 
Basic-marketing
Basic-marketing Basic-marketing
Basic-marketing
 
Marketing Basics
Marketing BasicsMarketing Basics
Marketing Basics
 
Social Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer ConversationsSocial Listening: Harness Marketing Insights from Consumer Conversations
Social Listening: Harness Marketing Insights from Consumer Conversations
 
Game changing media planning
Game changing media planningGame changing media planning
Game changing media planning
 
Unlocking the World of Audience Relationship Management
Unlocking the World of Audience Relationship ManagementUnlocking the World of Audience Relationship Management
Unlocking the World of Audience Relationship Management
 
Launching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable BrandsLaunching Your Social Media Marketing Plan For Sustainable Brands
Launching Your Social Media Marketing Plan For Sustainable Brands
 
Digital Marketing ROI: Which Half of My Digital Is Working?
Digital Marketing ROI: Which Half of My Digital Is Working?Digital Marketing ROI: Which Half of My Digital Is Working?
Digital Marketing ROI: Which Half of My Digital Is Working?
 
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing StrategyCameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
Cameron Uganec - Humans First: 4 Rules to Simplify Your Marketing Strategy
 

More from Lindsey Fair, MBA

Current Planning Challenges for Kingston
Current Planning Challenges for KingstonCurrent Planning Challenges for Kingston
Current Planning Challenges for KingstonLindsey Fair, MBA
 
Basics of Websites that Work and Crafting Digital Experiences
Basics of Websites that Work and Crafting Digital ExperiencesBasics of Websites that Work and Crafting Digital Experiences
Basics of Websites that Work and Crafting Digital ExperiencesLindsey Fair, MBA
 
Three years in higher ed marketing
Three years in higher ed marketingThree years in higher ed marketing
Three years in higher ed marketingLindsey Fair, MBA
 
Agile Content - From inside the head of an 18 year old.
Agile Content - From inside the head of an 18 year old. Agile Content - From inside the head of an 18 year old.
Agile Content - From inside the head of an 18 year old. Lindsey Fair, MBA
 
Tradeshow and Event Marketing
Tradeshow and Event MarketingTradeshow and Event Marketing
Tradeshow and Event MarketingLindsey Fair, MBA
 
Direct Marketing Legal Considerations
Direct Marketing Legal ConsiderationsDirect Marketing Legal Considerations
Direct Marketing Legal ConsiderationsLindsey Fair, MBA
 
Digital learning strategy and trends presentation
Digital learning strategy and trends presentationDigital learning strategy and trends presentation
Digital learning strategy and trends presentationLindsey Fair, MBA
 
GeoTarget Marketing Strategies
GeoTarget Marketing StrategiesGeoTarget Marketing Strategies
GeoTarget Marketing StrategiesLindsey Fair, MBA
 
An employer's perspective on teaching essential employability skills
An employer's perspective on teaching essential employability skillsAn employer's perspective on teaching essential employability skills
An employer's perspective on teaching essential employability skillsLindsey Fair, MBA
 
Websites that generate customers not just visits
Websites that generate customers not just visitsWebsites that generate customers not just visits
Websites that generate customers not just visitsLindsey Fair, MBA
 
Blogs that Convert Readers to Customers
Blogs that Convert Readers to CustomersBlogs that Convert Readers to Customers
Blogs that Convert Readers to CustomersLindsey Fair, MBA
 
Converting Digital Traffic to Customers
Converting Digital Traffic to CustomersConverting Digital Traffic to Customers
Converting Digital Traffic to CustomersLindsey Fair, MBA
 

More from Lindsey Fair, MBA (20)

Current Planning Challenges for Kingston
Current Planning Challenges for KingstonCurrent Planning Challenges for Kingston
Current Planning Challenges for Kingston
 
Anatomy of a Facebook Post
Anatomy of a Facebook PostAnatomy of a Facebook Post
Anatomy of a Facebook Post
 
Basics of Websites that Work and Crafting Digital Experiences
Basics of Websites that Work and Crafting Digital ExperiencesBasics of Websites that Work and Crafting Digital Experiences
Basics of Websites that Work and Crafting Digital Experiences
 
Three years in higher ed marketing
Three years in higher ed marketingThree years in higher ed marketing
Three years in higher ed marketing
 
Fill Your Course
Fill Your CourseFill Your Course
Fill Your Course
 
Marketing your major
Marketing your majorMarketing your major
Marketing your major
 
Agile Content - From inside the head of an 18 year old.
Agile Content - From inside the head of an 18 year old. Agile Content - From inside the head of an 18 year old.
Agile Content - From inside the head of an 18 year old.
 
Tradeshow and Event Marketing
Tradeshow and Event MarketingTradeshow and Event Marketing
Tradeshow and Event Marketing
 
Print Marketing
Print MarketingPrint Marketing
Print Marketing
 
Email Marketing
Email Marketing Email Marketing
Email Marketing
 
Shad valley target markets
Shad valley target marketsShad valley target markets
Shad valley target markets
 
Direct Marketing Legal Considerations
Direct Marketing Legal ConsiderationsDirect Marketing Legal Considerations
Direct Marketing Legal Considerations
 
Digital learning strategy and trends presentation
Digital learning strategy and trends presentationDigital learning strategy and trends presentation
Digital learning strategy and trends presentation
 
GeoTarget Marketing Strategies
GeoTarget Marketing StrategiesGeoTarget Marketing Strategies
GeoTarget Marketing Strategies
 
Mobile Marketing Strategies
Mobile Marketing StrategiesMobile Marketing Strategies
Mobile Marketing Strategies
 
An employer's perspective on teaching essential employability skills
An employer's perspective on teaching essential employability skillsAn employer's perspective on teaching essential employability skills
An employer's perspective on teaching essential employability skills
 
Websites that generate customers not just visits
Websites that generate customers not just visitsWebsites that generate customers not just visits
Websites that generate customers not just visits
 
Blogs that Convert Readers to Customers
Blogs that Convert Readers to CustomersBlogs that Convert Readers to Customers
Blogs that Convert Readers to Customers
 
Converting Digital Traffic to Customers
Converting Digital Traffic to CustomersConverting Digital Traffic to Customers
Converting Digital Traffic to Customers
 
Intro to Paid Search
Intro to Paid SearchIntro to Paid Search
Intro to Paid Search
 

Recently uploaded

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Delhi Call girls
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurSuhani Kapoor
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetDenis Gagné
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Serviceritikaroy0888
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 

Recently uploaded (20)

Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
Best VIP Call Girls Noida Sector 40 Call Me: 8448380779
 
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service JamshedpurVIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
VIP Call Girl Jamshedpur Aashi 8250192130 Independent Escort Service Jamshedpur
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyThe Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingTech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature SetCreating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
Creating Low-Code Loan Applications using the Trisotech Mortgage Feature Set
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Call Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine ServiceCall Girls In Panjim North Goa 9971646499 Genuine Service
Call Girls In Panjim North Goa 9971646499 Genuine Service
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 

Marketing 101

  • 1. marketing 101 let’s get started Presented by Lindsey Fair 2011
  • 2. you need a plan ..even a sticky note plan
  • 3. what’s your target ? ..you don’t want to miss them
  • 4. who’s your competition ?
  • 6. the marketing mix product place price promotion
  • 7. + communication strategy
  • 8. trends from trendwatching.com RANDOM ACTS OF KINDNESS URBANOMICS PRICING PANDEMONIUM ONLINE STATUS SYMBOLS WELLTHY SOCIAL-LITES AND TWINSUMERS EMERGING GENEROSITY PLANNED SPONTANEITY OWNER-LESS
  • 9.
  • 10. All photos used in this presentation are licensed under Creative Commons, NonCommercial-ShareAlike 3.0 and sourced through Google Images and flickr keep peddling Lindsey Fair www.lindseyfair.ca @lindseyfair