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Email Marketing


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Email Marketing Tips

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Email Marketing

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  2. 2. Email still reigns over Facebook and Twitter Social media may be the young whippersnapper nipping at email’s heels, but the content king of the inbox still holds sway in social influence, according toa study by SocialTwist. Over an 18-month period, SocialTwistmonitored 119 referral campaigns from leading brands and companies. The results showed a significant advantage to email’s ability to convert new customers compared to Facebook and Twitter. Of the 300,000 referrals who became new customers, 50.8 percent were reached by email, compared to 26.8 percent for Twitter and 22 percent for Facebook. Email ruled supreme, by almostdouble. Students don’twant emails for the sake of emails, but do place more value in the message if they don’t get turned off. Phone still number 1, but email #2 –especially when looking at ROI. 2
  3. 3. Students –social sharing, importantinfo, due dates, short and to the point, as needed, visual content, people important Alumni –longer, stories, emotional connections, scheduled, space important Both –freebies, branding, see themselves in the spotlight Also parents, staff, faculty, past staff 3
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  5. 5. Get info out? Be more specific than that. Get info back? Getdonations? Get participation? If you don’t know where you’re going, any direction will get you there. 5
  6. 6. Don’t make your call to action a whisper to action. Above the fold Clearand concise Relates to objective Repeated at least 2x’s 6
  7. 7. Peoplemay never see your email if they don’t open it. 40-50 characters Include a number What & why intrigue 7
  8. 8. Make sure to include a viewin browser at top and a plain-text option, but otherwise, images most important type of content. Use a design template. Limit number of fonts to 3 and use a colourpalette. Images –use the flickror image bank for photos. 8
  9. 9. Keep it short silly. Lists instead of paragraphs. Every word shoulddrip with VALUE. Free stuff like an ebookon SOLUS enrolment. Create sections. Above the fold most important. Appeal –emotional, empathy, question, stripper, offer Use emotional words Nothing from the no list LINKS are key to measurement Must have a personality Students –jobs 9
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  11. 11. See legal considerationsand our anti-spam legislation. 11
  12. 12. Our tool If time critique and grade my first one. 12
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