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Anatomy of a Facebook Post


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How to write a successful Facebook post in higher education.

Published in: Business
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Anatomy of a Facebook Post

  1. 1. Anatomy of a SUCCESSFUL Facebook POST Presented by Lindsey Fair
  2. 2. GOAL The BRAIN behind the post.
  3. 3. WHEN and WHO The ARM (watch) and FINGERS (fingerprints) behind the post.
  4. 4. FREQUENCY The BLADDER behind the post.
  5. 5. The EARS behind the post. types of CONTENT
  6. 6. The HEART behind the post. STYLE of content
  7. 7. Content - MIX The STOMACH behind the post.
  8. 8. Content - VISUAL The EYES behind the post.
  9. 9. The MOUTH behind the post. Content - LENGTH
  10. 10. The LEGS behind the post. SPREAD the word
  11. 11. The FEET behind the post. NEAR ME opportunities
  12. 12. EARS listen and create content that resonates EYES create visual content, video first MOUTH don’t talk too much BRAIN have a goal in mind HEART what’s your voice? BLADDER pay attention to frequency – how much is too much, how much is too little FINGER PRINTS know your audience LEGS spread the word ARMS pay attention to when they are checking in SPINE take risks once in a while GUT what does your gut say about the type of content? FEET near you opportunities