Social mediaplus.strayer.final
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Susan shares her take on making social recruiting actually social. November, 2011 @ Social Media Plus in Philadelphia, PA. @SocialMediaPlus; #SMPlus. For more information or to get help, visit Susan at www.exaqueo.com.
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Social mediaplus.strayer.final
- 1. Social Media Recruiting Isn’t About Recruiting
- 3. Outside Perspective Inside Insight IMHO
- 4. On the Agenda 1 The Emotion: Social 2 Mistakes 3 The Problem With Social 4 Think Like a Marketer 5 Cases in Practice 6 Recommendations
- 6. Mistakes 101 3) 4) 1) No 2) Push Working Resource Strategy strategy in a silo blinders 1) “Social Media looks cool—let’s try it and see what happens.” 2) “Let’s push all our jobs and content out with social media.” 3) “Our recruiting team is equipped to do it on our own.” 4) “Social media is basically free so we can start doing it whenever.”
- 7. The Problem With Social Recruiting Users thinking 1.0. Pushing information instead of interaction. A great deal of brand noise. Without brand alignment. Hyping the numbers. Rather than results. Solving the problem like an old school recruiter. Instead of a new-school marketer.
- 8. Think Like a Marketer
- 9. Successful marketers... research. engage. focus. brand. go deep. Think like a marketer.
- 10. Think Like A Marketer RESULTS • Top of Digg • Top of Reddit • Trending topic on Twitter • Inventor of Twitter tweets it • Marriage proposal carried out, AND ACCEPTED • Coverage in mainstream news / tech news / industry news • Twitter followers multiplied by 10
- 12. Best Practices: In the Industry
- 13. Recommendations: Strategy Legal, marketin Brand? Hiring? g, technology, H All markets & R Leadership disciplines? PARTNERSHIP GOAL S STRATEGY RESOURCES ENGAGEMENT Content, messagi Dollars, time, peopl ng, risk e, platforms management
- 14. Recommendations: Social Engage. Answer questions/get feedback Create a content strategy Host chats/Q&As Be proactive Create social currency. Don’t keep up with the Jones’ Crowdsource Locate influencers Brand. Measure on yield and perception Build and use relationships Learn and align Track success over time Cross-pollinate Teach and test Use creatives Monitor and correct
- 15. Social Media Recruiting Isn’t About Recruiting brand. talent. careers. www.exaqueo.com @SusanStrayer
- 16. Social Media Recruiting Isn’t About Recruiting Appendices (if time)
- 17. Solve With Strategy Strategy models: the Three “Es” examples Extend current process steps into Job EXTEND social media channels boards Complement current process steps Career ENGAGE with social media sites Encircle your audience & do ENCIRCLE it all through social media channels Models © Exaqueo 2011
Editor's Notes
- When HR and recruiting professionals began dipping their toes in social media waters several years ago, it slowly became popular as an extension of existing efforts. Recruiters saw, and still see, social media as an opportunity to broadcast messages, post jobs, and locate new candidates. Can social media be all of those things? Sure. Should it be? Probably not if you want to you use it to its best advantage. This session will show the difference between broadcasting and engaging on social media and how it can drastically change the way you look your strategy. Susan will show how social media is most effective for recruiting and HR when consumer marketing and community development are top of mind.