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Social Media Recruiting  Isn’t About Recruiting
Outside          Perspective InsideInsight                        IMHO
On the Agenda      1     The Emotion: Social      2             Mistakes      3   The Problem With Social      4     Think...
Mistakes 101                                                      3)                     4)    1) No                 2) Pu...
The Problem With Social Recruiting Users thinking 1.0.                Pushing information instead of interaction. A great ...
Think Like a Marketer
Successful marketers...research.engage.focus.brand.go deep.        Think like a marketer.
Think Like A Marketer                        RESULTS                        • Top of Digg                        • Top of ...
Case in Practice:Marriott
Best Practices: In the Industry
Recommendations: Strategy                                                    Legal, marketinBrand? Hiring?                ...
Recommendations: Social    Engage.     Answer questions/get feedback   Create a content strategy    Host chats/Q&As   ...
Social Media Recruiting     Isn’tAbout Recruiting                     brand. talent. careers.                      www.exa...
Social Media Recruiting   Isn’tAbout Recruiting  Appendices (if time)
Solve With Strategy Strategy models: the Three “Es”                      examples           Extend current process steps  ...
Social mediaplus.strayer.final
Social mediaplus.strayer.final
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Social mediaplus.strayer.final

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Susan shares her take on making social recruiting actually social. November, 2011 @ Social Media Plus in Philadelphia, PA. @SocialMediaPlus; #SMPlus. For more information or to get help, visit Susan at www.exaqueo.com.

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Social mediaplus.strayer.final

  1. 1. Social Media Recruiting Isn’t About Recruiting
  2. 2. Outside Perspective InsideInsight IMHO
  3. 3. On the Agenda 1 The Emotion: Social 2 Mistakes 3 The Problem With Social 4 Think Like a Marketer 5 Cases in Practice 6 Recommendations
  4. 4. Mistakes 101 3) 4) 1) No 2) Push Working Resource Strategy strategy in a silo blinders1) “Social Media looks cool—let’s try it and see what happens.” 2) “Let’s push all our jobs and content out with social media.” 3) “Our recruiting team is equipped to do it on our own.” 4) “Social media is basically free so we can start doing it whenever.”
  5. 5. The Problem With Social Recruiting Users thinking 1.0. Pushing information instead of interaction. A great deal of brand noise. Without brand alignment. Hyping the numbers. Rather than results. Solving the problem like an old school recruiter. Instead of a new-school marketer.
  6. 6. Think Like a Marketer
  7. 7. Successful marketers...research.engage.focus.brand.go deep. Think like a marketer.
  8. 8. Think Like A Marketer RESULTS • Top of Digg • Top of Reddit • Trending topic on Twitter • Inventor of Twitter tweets it • Marriage proposal carried out, AND ACCEPTED • Coverage in mainstream news / tech news / industry news • Twitter followers multiplied by 10
  9. 9. Case in Practice:Marriott
  10. 10. Best Practices: In the Industry
  11. 11. Recommendations: Strategy Legal, marketinBrand? Hiring? g, technology, H All markets & R Leadership disciplines? PARTNERSHIP GOAL S STRATEGY RESOURCES ENGAGEMENT Content, messagiDollars, time, peopl ng, risk e, platforms management
  12. 12. Recommendations: Social Engage.  Answer questions/get feedback Create a content strategy  Host chats/Q&As Be proactive Create social currency.  Don’t keep up with the Jones’ Crowdsource  Locate influencersBrand.  Measure on yield and perception  Build and use relationships Learn and align  Track success over time Cross-pollinate Teach and test Use creatives Monitor and correct
  13. 13. Social Media Recruiting Isn’tAbout Recruiting brand. talent. careers. www.exaqueo.com @SusanStrayer
  14. 14. Social Media Recruiting Isn’tAbout Recruiting Appendices (if time)
  15. 15. Solve With Strategy Strategy models: the Three “Es” examples Extend current process steps into JobEXTEND social media channels boards Complement current process steps CareerENGAGE with social media sites Encircle your audience & doENCIRCLE it all through social media channels Models © Exaqueo 2011

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