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Mobile Marketing
Presented by Lindsey Fair
91% of all Americans have
their mobile device within
reach 24 / 7
Did we have a
TV Strategy?
How about a
Computer
Strategy?
IGW
Lifecasting
Multi-Screen
Society
Search
Referral
QR Codes
NFC
>mSites
>mCommerce
>Apps
>Apps
>Texting
>Email
>Social
<Georelevance
<mCoupons
<User-Generated Media
MICRO
2 Principles in 1
The
valuable
KISS
strategy
Mobile Marketing Strategies
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Mobile Marketing Strategies

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Mobile Marketing Strategies

  1. 1. Mobile Marketing Presented by Lindsey Fair
  2. 2. 91% of all Americans have their mobile device within reach 24 / 7
  3. 3. Did we have a TV Strategy? How about a Computer Strategy?
  4. 4. IGW
  5. 5. Lifecasting
  6. 6. Multi-Screen Society
  7. 7. Search
  8. 8. Referral
  9. 9. QR Codes
  10. 10. NFC
  11. 11. >mSites
  12. 12. >mCommerce
  13. 13. >Apps
  14. 14. >Apps
  15. 15. >Texting
  16. 16. >Email
  17. 17. >Social
  18. 18. <Georelevance
  19. 19. <mCoupons
  20. 20. <User-Generated Media MICRO
  21. 21. 2 Principles in 1 The valuable KISS strategy

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