5. How many downloads?Measure resultsHave your networks grown or changed and how? What has been working and what has not? What can the company do differently and what should it eliminate? What should the company focus more on? What is the most valuable feedback? Is the social media changing and how? Is the company ahead of their competirors?<br />Ultimate point: Are you making or saving more money than you did before you got involved?<br />References<br />http://www.slideshare.net/AJGerritson/how-to-build-a-social-media-strategy-and-why<br />http://www.ignitesocialmedia.com/social-media-strategy/how-to-create-write-develop-social-media-marketing-strategy-the-ignite-method/<br />http://www.socialmediaexaminer.com/7-steps-for-a-successful-social-media-strategy/<br />http://www.slideshare.net/jaybaer/developing-a-social-media-strategy-in-7-steps<br />Pictures <br />http://dxadvertising.com/wrighttoknow/wp-content/uploads/2010/03/social-media-starfish.jpg?w=300<br />http://adamhcohen.com/the-new-marketing-funnel/<br />