SlideShare a Scribd company logo

Marketing Partner 2012 Social Media Workshop - Reputation Management

•Download as PPT, PDF•
•
d50 Media
d50 Media

This is a presentation given as part of a social workshop for the 2012 Marketing Partner Forum. Presented by Steven Fisher.

TechnologyBusiness
1 of 32
Social Media Workshop: Reputation Management Presented by: Steven Fisher Head of Social Business, d50 Media
 
YOU CAN MONITOR AND SHAPE THESE CONVERSATIONS People buy from People. You have to do good work to have a good reputation, online or offline. Ongoing conversations about you and your firm happen everyday when someone needs a referral or is deciding who to hire.
 
SOCIAL MEDIA IS A BIG UNIVERSE AND EVERYONE IS TALKING
Bonus round for your CFO or any C-level Boss ,[object Object]
REPUTATION MANAGEMENT CAN HELP YOU… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
REPUTATION MANAGEMENT CAN HELP YOU…ANALYZE ACTIVITY
REPUTATION MANAGEMENT CAN HELP YOU…UNDERSTAND DEMOGRAPHICS
REPUTATION MANAGEMENT CAN HELP YOU…UNDERSTAND SENTIMENT
REPUTATION MANAGEMENT CAN HELP YOU…IDENTIFY INFLUENCERS
REPUTATION MANAGEMENT CAN HELP YOU…IDENTIFY TOPICS
REPUTATION MANAGEMENT CAN HELP YOU…SHARE INTELLIGENCE
REPUTATION MANAGEMENT PROCESS Measure
THREE COMPONENTS OF REPUTATION MANAGEMENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
There are tools of every kind on the market place and they are accomplish some or rarely these four overall tasks: LISTENING: TOOLS, TOOLS, TOOLS ,[object Object],[object Object],[object Object],[object Object],http://wiki.kenburbary.com/ ,[object Object]
If you are just getting started, here are 10 free resources you should get started with right now: LISTENING: 10 Great Free Tools to Get You Started ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.scribd.com/doc/29039169/How-to-Build-Your-Own-Social-Media-Monitoring-Service-Marshall-Sponder-Webmetricsguru-dot-com-3-31-2010-V2
To focus your listening efforts, here are some basic things you can listen for out there: LISTENING: WHAT THINGS SHOULD I LISTEN FOR OUT THERE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: GOOGLE ALERTS
This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: GOOGLE ALERTS
This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: TWITTER FEEDS
This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: LINKEDIN ANSWERS
There are many to names in this space like Radian6, Lithium, Alterian. LISTENING: MONITORING PLATFORMS
Social Influence sites can provide you with valuable insight into who you influence as well as what you are known for on social media channels. LISTENING: EGOMETRICS… IT’S ALL ABOUT ME
Google+ for Business allows you to create five different kinds of pages: ENGAGEMENT: YES, YOU SHOULD TALK TO PEOPLE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEASUREMENT: SOCIAL MEDIA HELPS YOUR BUSINESS DEVELOPMENT EFFORTS
WHICH METRICS MATTER MOST?
??? MEASUREMENT: A FEW WORDS ON ROI
MEASUREMENT: A FEW WORDS ON ROI ,[object Object],[object Object],[object Object]
REPUTATION MANAGEMENT RECAP
Do the following with your brand: REPUTATION MANAGEMENT TIPS FOR SUCCESS Evaluate what is working, drop what is not Identify Brands and Products to Monitor Choose Tools that suit your needs Start with a small project Listen and have a strategy before engaging Identify trending topics Engage on a Daily Basis!
Questions and Answers Steven Fisher Head of Social Business @d50media http://www.d50media.com Twitter: @stevenfisher  

Recommended

Why social: What goes around comes around - 3/3
Why social: What goes around comes around - 3/3Why social: What goes around comes around - 3/3
Why social: What goes around comes around - 3/3Magnus Hultberg
 
Amcham 21 July2010 Maxine Mc Clellan
Amcham 21 July2010 Maxine Mc ClellanAmcham 21 July2010 Maxine Mc Clellan
Amcham 21 July2010 Maxine Mc ClellanMaxine T. McClellan
 
10 rules of the Circle
10 rules of the Circle10 rules of the Circle
10 rules of the CircleGene Shklover, PhD
 
Help them to sell more: What PR can do for your growth targets
Help them to sell more: What PR can do for your growth targetsHelp them to sell more: What PR can do for your growth targets
Help them to sell more: What PR can do for your growth targetsSebastian Rumberg
 
Social mediaplus.strayer.final
Social mediaplus.strayer.finalSocial mediaplus.strayer.final
Social mediaplus.strayer.finalexaqueo
 
YPO/WPO Joint Chapters Meeting, October 15, 2008
YPO/WPO Joint Chapters Meeting, October 15, 2008YPO/WPO Joint Chapters Meeting, October 15, 2008
YPO/WPO Joint Chapters Meeting, October 15, 2008Charlene Li
 
Yearly Corporate Report 2017
Yearly Corporate Report 2017Yearly Corporate Report 2017
Yearly Corporate Report 2017Ryan McCready
 
Boom! How to create attention when nobody knows your startup yet
Boom! How to create attention when nobody knows your startup yetBoom! How to create attention when nobody knows your startup yet
Boom! How to create attention when nobody knows your startup yetSebastian Rumberg
 

Recommended

Why social: What goes around comes around - 3/3
Why social: What goes around comes around - 3/3Why social: What goes around comes around - 3/3
Why social: What goes around comes around - 3/3Magnus Hultberg
 
Amcham 21 July2010 Maxine Mc Clellan
Amcham 21 July2010 Maxine Mc ClellanAmcham 21 July2010 Maxine Mc Clellan
Amcham 21 July2010 Maxine Mc ClellanMaxine T. McClellan
 
10 rules of the Circle
10 rules of the Circle10 rules of the Circle
10 rules of the CircleGene Shklover, PhD
 
Help them to sell more: What PR can do for your growth targets
Help them to sell more: What PR can do for your growth targetsHelp them to sell more: What PR can do for your growth targets
Help them to sell more: What PR can do for your growth targetsSebastian Rumberg
 
Social mediaplus.strayer.final
Social mediaplus.strayer.finalSocial mediaplus.strayer.final
Social mediaplus.strayer.finalexaqueo
 
YPO/WPO Joint Chapters Meeting, October 15, 2008
YPO/WPO Joint Chapters Meeting, October 15, 2008YPO/WPO Joint Chapters Meeting, October 15, 2008
YPO/WPO Joint Chapters Meeting, October 15, 2008Charlene Li
 
Yearly Corporate Report 2017
Yearly Corporate Report 2017Yearly Corporate Report 2017
Yearly Corporate Report 2017Ryan McCready
 
Boom! How to create attention when nobody knows your startup yet
Boom! How to create attention when nobody knows your startup yetBoom! How to create attention when nobody knows your startup yet
Boom! How to create attention when nobody knows your startup yetSebastian Rumberg
 
No One Told Me - AFLV West
No One Told Me - AFLV WestNo One Told Me - AFLV West
No One Told Me - AFLV WestBrian Clarke
 
Bizflash11
Bizflash11Bizflash11
Bizflash11Bret Simmons
 
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale MediaVerbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale MediaRobert Slagter
 
Using Social Media for your Small Business
Using Social Media for your Small BusinessUsing Social Media for your Small Business
Using Social Media for your Small BusinessKemp Edmonds
 
4 Deadly Mistakes Most Startups Make When They Launch
4 Deadly Mistakes Most Startups Make When They Launch4 Deadly Mistakes Most Startups Make When They Launch
4 Deadly Mistakes Most Startups Make When They LaunchRoss Simmonds
 
Masterclass NY: Social Network Analysis
Masterclass NY: Social Network AnalysisMasterclass NY: Social Network Analysis
Masterclass NY: Social Network AnalysisBrandwatch
 
Cost Effective marketing
Cost Effective marketingCost Effective marketing
Cost Effective marketingNicole Newman
 
Reputation Monitoring & Protection: DATA EVERYWHERE
Reputation Monitoring & Protection: DATA EVERYWHEREReputation Monitoring & Protection: DATA EVERYWHERE
Reputation Monitoring & Protection: DATA EVERYWHEREJen Jamar
 
Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...
Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...
Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...Virtual ULI
 
Final reflectionpaper
Final reflectionpaperFinal reflectionpaper
Final reflectionpapercmhawk17
 
Social media is a party workshop
Social media is a party workshopSocial media is a party workshop
Social media is a party workshopCharlotte Han
 
Redefining Public Relations in Age of Social Media
Redefining Public Relations in Age of Social MediaRedefining Public Relations in Age of Social Media
Redefining Public Relations in Age of Social MediaIntegrate
 
Mcom42september30thslides 110929185704-phpapp01
Mcom42september30thslides 110929185704-phpapp01Mcom42september30thslides 110929185704-phpapp01
Mcom42september30thslides 110929185704-phpapp01Erik Landry
 
Slideshow 06 - smm plan
Slideshow 06 - smm planSlideshow 06 - smm plan
Slideshow 06 - smm planLindsey Fair, MBA
 
Mcom42 september 30th slides
Mcom42 september 30th slides Mcom42 september 30th slides
Mcom42 september 30th slides Erik Landry
 
Persuasion design
Persuasion designPersuasion design
Persuasion designElymar Apao
 
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenHow to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
 
Building a Social Communication Strategy
Building a Social Communication StrategyBuilding a Social Communication Strategy
Building a Social Communication StrategyNoah Echols
 
May20 big socialmedia
May20 big socialmediaMay20 big socialmedia
May20 big socialmediapaulakibbe
 
Ciaran Norris - How To Make Social Media Work
Ciaran Norris - How To Make Social Media WorkCiaran Norris - How To Make Social Media Work
Ciaran Norris - How To Make Social Media WorkKerry Bridge
 
Tag empower your just in time sourcing with social media
Tag empower your just in time sourcing with social mediaTag empower your just in time sourcing with social media
Tag empower your just in time sourcing with social mediaThe Sourcing Institute Foundation
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
 

More Related Content

What's hot

No One Told Me - AFLV West
No One Told Me - AFLV WestNo One Told Me - AFLV West
No One Told Me - AFLV WestBrian Clarke
 
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale MediaVerbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale MediaRobert Slagter
 
Using Social Media for your Small Business
Using Social Media for your Small BusinessUsing Social Media for your Small Business
Using Social Media for your Small BusinessKemp Edmonds
 
4 Deadly Mistakes Most Startups Make When They Launch
4 Deadly Mistakes Most Startups Make When They Launch4 Deadly Mistakes Most Startups Make When They Launch
4 Deadly Mistakes Most Startups Make When They LaunchRoss Simmonds
 
Masterclass NY: Social Network Analysis
Masterclass NY: Social Network AnalysisMasterclass NY: Social Network Analysis
Masterclass NY: Social Network AnalysisBrandwatch
 
Cost Effective marketing
Cost Effective marketingCost Effective marketing
Cost Effective marketingNicole Newman
 
Reputation Monitoring & Protection: DATA EVERYWHERE
Reputation Monitoring & Protection: DATA EVERYWHEREReputation Monitoring & Protection: DATA EVERYWHERE
Reputation Monitoring & Protection: DATA EVERYWHEREJen Jamar
 
Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...
Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...
Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...Virtual ULI
 
Final reflectionpaper
Final reflectionpaperFinal reflectionpaper
Final reflectionpapercmhawk17
 
Social media is a party workshop
Social media is a party workshopSocial media is a party workshop
Social media is a party workshopCharlotte Han
 
Redefining Public Relations in Age of Social Media
Redefining Public Relations in Age of Social MediaRedefining Public Relations in Age of Social Media
Redefining Public Relations in Age of Social MediaIntegrate
 
Mcom42september30thslides 110929185704-phpapp01
Mcom42september30thslides 110929185704-phpapp01Mcom42september30thslides 110929185704-phpapp01
Mcom42september30thslides 110929185704-phpapp01Erik Landry
 
Mcom42 september 30th slides
Mcom42 september 30th slides Mcom42 september 30th slides
Mcom42 september 30th slides Erik Landry
 
Persuasion design
Persuasion designPersuasion design
Persuasion designElymar Apao
 
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenHow to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenSales Summit
 
Building a Social Communication Strategy
Building a Social Communication StrategyBuilding a Social Communication Strategy
Building a Social Communication StrategyNoah Echols
 
May20 big socialmedia
May20 big socialmediaMay20 big socialmedia
May20 big socialmediapaulakibbe
 
Ciaran Norris - How To Make Social Media Work
Ciaran Norris - How To Make Social Media WorkCiaran Norris - How To Make Social Media Work
Ciaran Norris - How To Make Social Media WorkKerry Bridge
 

What's hot (20)

No One Told Me - AFLV West
No One Told Me - AFLV WestNo One Told Me - AFLV West
No One Told Me - AFLV West
 
Bizflash11
Bizflash11Bizflash11
Bizflash11
 
Verbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale MediaVerbondenheid Stimuleren Met Sociale Media
Verbondenheid Stimuleren Met Sociale Media
 
Using Social Media for your Small Business
Using Social Media for your Small BusinessUsing Social Media for your Small Business
Using Social Media for your Small Business
 
4 Deadly Mistakes Most Startups Make When They Launch
4 Deadly Mistakes Most Startups Make When They Launch4 Deadly Mistakes Most Startups Make When They Launch
4 Deadly Mistakes Most Startups Make When They Launch
 
Masterclass NY: Social Network Analysis
Masterclass NY: Social Network AnalysisMasterclass NY: Social Network Analysis
Masterclass NY: Social Network Analysis
 
Cost Effective marketing
Cost Effective marketingCost Effective marketing
Cost Effective marketing
 
Reputation Monitoring & Protection: DATA EVERYWHERE
Reputation Monitoring & Protection: DATA EVERYWHEREReputation Monitoring & Protection: DATA EVERYWHERE
Reputation Monitoring & Protection: DATA EVERYWHERE
 
Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...
Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...
Social Media and Engagement: Strategies and Case Studies 101 (Robert Krueger)...
 
Final reflectionpaper
Final reflectionpaperFinal reflectionpaper
Final reflectionpaper
 
Social media is a party workshop
Social media is a party workshopSocial media is a party workshop
Social media is a party workshop
 
Redefining Public Relations in Age of Social Media
Redefining Public Relations in Age of Social MediaRedefining Public Relations in Age of Social Media
Redefining Public Relations in Age of Social Media
 
Mcom42september30thslides 110929185704-phpapp01
Mcom42september30thslides 110929185704-phpapp01Mcom42september30thslides 110929185704-phpapp01
Mcom42september30thslides 110929185704-phpapp01
 
Slideshow 06 - smm plan
Slideshow 06 - smm planSlideshow 06 - smm plan
Slideshow 06 - smm plan
 
Mcom42 september 30th slides
Mcom42 september 30th slides Mcom42 september 30th slides
Mcom42 september 30th slides
 
Persuasion design
Persuasion designPersuasion design
Persuasion design
 
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchenHow to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
How to Turn a Presentation into a Conversation - Greg Rosner, PitchKitchen
 
Building a Social Communication Strategy
Building a Social Communication StrategyBuilding a Social Communication Strategy
Building a Social Communication Strategy
 
May20 big socialmedia
May20 big socialmediaMay20 big socialmedia
May20 big socialmedia
 
Ciaran Norris - How To Make Social Media Work
Ciaran Norris - How To Make Social Media WorkCiaran Norris - How To Make Social Media Work
Ciaran Norris - How To Make Social Media Work
 

Similar to Marketing Partner 2012 Social Media Workshop - Reputation Management

Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
 
Learn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToLearn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToRun2LIVE, Inc.
 
Social media communications strategy by Robin Gurney
Social media communications strategy by Robin GurneySocial media communications strategy by Robin Gurney
Social media communications strategy by Robin GurneyAltex Marketing OÜ
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Maxine T. McClellan
 
PR 101 - Effective Marketing Communications for the Automation Industry
PR 101 - Effective Marketing Communications for the Automation IndustryPR 101 - Effective Marketing Communications for the Automation Industry
PR 101 - Effective Marketing Communications for the Automation IndustryISA Marketing & Sales Summit
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business StrategySt. Thomas University (CA)
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.comHenslee57
 
ISBSM #2 - Social Media for B2B
ISBSM #2 - Social Media for B2BISBSM #2 - Social Media for B2B
ISBSM #2 - Social Media for B2BAmit Klein
 
Social media Vs your website - which is more important?
Social media Vs your website - which is more important?Social media Vs your website - which is more important?
Social media Vs your website - which is more important?Xpand Marketing
 
Welcome Keynote Social Media - Impact to businesses of all sizes, all industries
Welcome Keynote Social Media - Impact to businesses of all sizes, all industriesWelcome Keynote Social Media - Impact to businesses of all sizes, all industries
Welcome Keynote Social Media - Impact to businesses of all sizes, all industriesSociety3
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Social media integration strategy
Social media integration strategySocial media integration strategy
Social media integration strategyRobin Low
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentSavor Communications
 
Power Point Using Social Media In Your Business
Power Point Using Social Media In Your BusinessPower Point Using Social Media In Your Business
Power Point Using Social Media In Your BusinessFred Burkhardt
 
Six steps to a successful social media strategy - 80x20 Networking
Six steps to a successful social media strategy - 80x20 NetworkingSix steps to a successful social media strategy - 80x20 Networking
Six steps to a successful social media strategy - 80x20 NetworkingXpand Marketing
 
Social media presentation in under 2 hours
Social media presentation in under 2 hoursSocial media presentation in under 2 hours
Social media presentation in under 2 hoursRajesh Menon
 
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyWinning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyEvgeny Tsarkov
 

Similar to Marketing Partner 2012 Social Media Workshop - Reputation Management (20)

Tag empower your just in time sourcing with social media
Tag empower your just in time sourcing with social mediaTag empower your just in time sourcing with social media
Tag empower your just in time sourcing with social media
 
Deluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe/Risdall Social Media Marketing Webinar Presentation
Deluxe/Risdall Social Media Marketing Webinar Presentation
 
Learn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToLearn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media To
 
Social media communications strategy by Robin Gurney
Social media communications strategy by Robin GurneySocial media communications strategy by Robin Gurney
Social media communications strategy by Robin Gurney
 
Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011Forum sustentar 2011 social media workshop 25 august 2011
Forum sustentar 2011 social media workshop 25 august 2011
 
PR 101 - Effective Marketing Communications for the Automation Industry
PR 101 - Effective Marketing Communications for the Automation IndustryPR 101 - Effective Marketing Communications for the Automation Industry
PR 101 - Effective Marketing Communications for the Automation Industry
 
TAG empower your just in time sourcing with social media
TAG empower your just in time sourcing with social mediaTAG empower your just in time sourcing with social media
TAG empower your just in time sourcing with social media
 
Developing Your Social Media Business Strategy
Developing Your Social Media Business StrategyDeveloping Your Social Media Business Strategy
Developing Your Social Media Business Strategy
 
www.DirectorofSearch.com
www.DirectorofSearch.comwww.DirectorofSearch.com
www.DirectorofSearch.com
 
ISBSM #2 - Social Media for B2B
ISBSM #2 - Social Media for B2BISBSM #2 - Social Media for B2B
ISBSM #2 - Social Media for B2B
 
Social media Vs your website - which is more important?
Social media Vs your website - which is more important?Social media Vs your website - which is more important?
Social media Vs your website - which is more important?
 
Welcome Keynote Social Media - Impact to businesses of all sizes, all industries
Welcome Keynote Social Media - Impact to businesses of all sizes, all industriesWelcome Keynote Social Media - Impact to businesses of all sizes, all industries
Welcome Keynote Social Media - Impact to businesses of all sizes, all industries
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
Social media integration strategy
Social media integration strategySocial media integration strategy
Social media integration strategy
 
Assignment 4
Assignment 4Assignment 4
Assignment 4
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business Development
 
Power Point Using Social Media In Your Business
Power Point Using Social Media In Your BusinessPower Point Using Social Media In Your Business
Power Point Using Social Media In Your Business
 
Six steps to a successful social media strategy - 80x20 Networking
Six steps to a successful social media strategy - 80x20 NetworkingSix steps to a successful social media strategy - 80x20 Networking
Six steps to a successful social media strategy - 80x20 Networking
 
Social media presentation in under 2 hours
Social media presentation in under 2 hoursSocial media presentation in under 2 hours
Social media presentation in under 2 hours
 
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media StrategyWinning at Social - 4 Steps to Enhance Your Social Media Strategy
Winning at Social - 4 Steps to Enhance Your Social Media Strategy
 

Recently uploaded

CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024The Digital Insurer
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsRizwan Syed
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 

Recently uploaded (20)

CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024My INSURER PTE LTD - Insurtech Innovation Award 2024
My INSURER PTE LTD - Insurtech Innovation Award 2024
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
Scanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL CertsScanning the Internet for External Cloud Exposures via SSL Certs
Scanning the Internet for External Cloud Exposures via SSL Certs
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort ServiceHot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Panjabi Bagh 🔝 9953056974 🔝 Delhi escort Service
 

Marketing Partner 2012 Social Media Workshop - Reputation Management

  • 1. Social Media Workshop: Reputation Management Presented by: Steven Fisher Head of Social Business, d50 Media
  • 2.  
  • 3. YOU CAN MONITOR AND SHAPE THESE CONVERSATIONS People buy from People. You have to do good work to have a good reputation, online or offline. Ongoing conversations about you and your firm happen everyday when someone needs a referral or is deciding who to hire.
  • 4.  
  • 5. SOCIAL MEDIA IS A BIG UNIVERSE AND EVERYONE IS TALKING
  • 6.
  • 7.
  • 8. REPUTATION MANAGEMENT CAN HELP YOU…ANALYZE ACTIVITY
  • 9. REPUTATION MANAGEMENT CAN HELP YOU…UNDERSTAND DEMOGRAPHICS
  • 10. REPUTATION MANAGEMENT CAN HELP YOU…UNDERSTAND SENTIMENT
  • 11. REPUTATION MANAGEMENT CAN HELP YOU…IDENTIFY INFLUENCERS
  • 12. REPUTATION MANAGEMENT CAN HELP YOU…IDENTIFY TOPICS
  • 13. REPUTATION MANAGEMENT CAN HELP YOU…SHARE INTELLIGENCE
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: GOOGLE ALERTS
  • 20. This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: GOOGLE ALERTS
  • 21. This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: TWITTER FEEDS
  • 22. This is the first and best tool to get started. You configure the keywords you want and have it delivered right to your inbox. LISTENING: LINKEDIN ANSWERS
  • 23. There are many to names in this space like Radian6, Lithium, Alterian. LISTENING: MONITORING PLATFORMS
  • 24. Social Influence sites can provide you with valuable insight into who you influence as well as what you are known for on social media channels. LISTENING: EGOMETRICS… IT’S ALL ABOUT ME
  • 25.
  • 26. MEASUREMENT: SOCIAL MEDIA HELPS YOUR BUSINESS DEVELOPMENT EFFORTS
  • 28. ??? MEASUREMENT: A FEW WORDS ON ROI
  • 29.
  • 31. Do the following with your brand: REPUTATION MANAGEMENT TIPS FOR SUCCESS Evaluate what is working, drop what is not Identify Brands and Products to Monitor Choose Tools that suit your needs Start with a small project Listen and have a strategy before engaging Identify trending topics Engage on a Daily Basis!
  • 32. Questions and Answers Steven Fisher Head of Social Business @d50media http://www.d50media.com Twitter: @stevenfisher