20120410 molly maid social media


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Social media for small businesses. Molly Maid workshop.

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20120410 molly maid social media

  1. 1. Grow Your Business with Social Media Marketing Molly Maid 4/10/2012 Håkan Söderbomwww.KonsultPartners.com/presentations 1
  2. 2. www.KonsultPartners.com/presentations 2
  3. 3. The Presentation!www.KonsultPartners.com/presentations 3
  4. 4. What is Social Media?www.KonsultPartners.com/presentations 4
  5. 5. In the World of… • trust marketing • word-of-mouth marketing • inbound marketing • content marketing We separate bought media from earned mediawww.KonsultPartners.com/presentations 5
  6. 6. Source: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference www.KonsultPartners.com/presentations 6
  7. 7. Source: Nokia, http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference www.KonsultPartners.com/presentations 7
  8. 8. Hitch for a Yamaha Royal Star Venturewww.KonsultPartners.com/presentations 8
  9. 9. Strategy + Executionwww.KonsultPartners.com/presentations 9
  10. 10. Audience Keywords Segmentation Demographics Firmographics Psychographics Persona Point! Audience segmentation helps you understand what engages your customer. E.g. more spare time, impress neighbors, treat allergy, maintain property valuewww.KonsultPartners.com/presentations 10
  11. 11. Content Keywords Relevance Remarkable Experiences Media Differentiation Curating Schedule Point! The right content is what enables you to engage and captivate your customer. E.g. make them feel smarterwww.KonsultPartners.com/presentations 11
  12. 12. Conversation Keywords Listening Dialog Destinations Multipliers Tone Timing Point! The conversation is the new marketing component that is effective with both individuals and crowds. Opportunity to build trust and be remembered 12
  13. 13. Strategy + Executionwww.KonsultPartners.com/presentations 13
  14. 14. Execution Listen & Respond Engage & Activate Measurewww.KonsultPartners.com/presentations 14
  15. 15. Listen & Respondwww.KonsultPartners.com/presentations 15
  16. 16. Engage & Activate Keywords Website Newsletter Mailchimp Aweber Constant Contact Blogging Point! Don’t let go of the potential or existing customerwww.KonsultPartners.com/presentations 16
  17. 17. Measure Keywords A addictomatic alterian-social-media Unaware amplifiedanalytics analytics.postrank Conversion attensity Attentio Interested … Conversion Point! Engaged Many tools (150+) Conversion and ways to measure Customer Measure conversion Conversion Careful with “hits” Advocatewww.KonsultPartners.com/presentations 17
  18. 18. Practical Recommendations ͼOwn your online presence ͼUse multiple tools to engage where the audience is, and lead them home ͼProduce valuable content, not just volume content ͼStart with content that helps your business ͼStart now – social takes time!www.KonsultPartners.com/presentations 18
  19. 19. • Facts (info graphics) • Fun • Visual • Easy to sharewww.KonsultPartners.com/presentations 19
  20. 20. Thank You! http://konsultpartners.comwww.KonsultPartners.com/presentations 20
  21. 21. Types of Social MediaSocial Networks MySpace, LinkedIn, FacebookCommunities, forums, QA Meetup, Biznik, Yahoo! Groups, Ning,and discussion boards BuddyPress, Google Groups, QuoraReview and opinion Amazon.com, Epinions.com,sites BazaarvoiceBlogging Posterious, Wordpress, BloggerMicroblogging Twitter, Yammer, ChatterBookmarking Digg, Delicious, Stumbleupon Photo: Flickr, Photobucket, PicasaMedia Sharing Video: YouTube, Vimeo Other: SlideshareSocial Games FarmVille, World of Warcraft 21 Many more categories can be considered, e.g. work management (podio.com), project mgmt (scrumy.com), sync tools (sugarsync.com), VR (Second Life) etc