Shedding Light On Twitter - Original
•Download as PPT, PDF•
7 likes•505 views
The document provides an overview of Twitter and tips for getting started using the platform in 5 steps. It notes that Twitter has over 10 million users and growth of over 1,382% year-over-year. The majority of users are 35 years old or older. The 5 steps include identifying goals for using Twitter, developing a network by following others and trends, dipping toes in to understand community norms, starting conversations, and building a network through hashtags and personal profiles on other platforms. Helpful tools and parting advice are also mentioned.
Report
Share
Report
Share
![Twitter Phenomenon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Shedding Light On Twitter - Updated
This document provides a 5-step guide to using Twitter effectively: 1) Identify your goals for using Twitter; 2) Develop your network by connecting with reporters, influencers, and using tools to find people to follow; 3) Start engaging by participating in conversations, promoting others, and establishing relationships; 4) Begin tweeting to start conversations; and 5) Build your network through hashtag chats, lists, and integrating Twitter with other profiles.
The Power of Twitter: Twitter for Business
Twitter is an online social media website and phenomenon that is spurring a new revolution on the Internet -- and in modern business. More than 50 million users have joined its ranks in the past two years, and Twitter.com is amongst the most heavily used and most influential websites on the Internet.
This online presentation provides an overview of Twitter, its position and context on the Internet relative to other online tools and social media (Web 2.0), and how to use Twitter as a business tool for increasing sales, and building (or safe-guarding) corporate reputation. Presented by Toby Ward, Prescient Digital Media, for IFCA, Insurance and Financial Communicators Association (members only webinar).
Social Media Basic & Future givecamp
Presentation given to New England Give Camp 2010 that provides Social Media Strategies and tactics that Work as well as talks about the Future of Social media - Mobile & GeoLocation.
Become A Twitter Ninja
Presentation given as a webinar to the Society for Word of Mouth on how to get more out of Twitter on February 11, 2009.
Twitter Powerpoint
Twitter began in 2006 and has since become a major social media platform used for a variety of purposes. It allows for real-time interaction and feedback on news, politics and businesses. While it provides opportunities for engagement, it also presents some challenges like misconstruing content, privacy issues, and potential impacts to reputation. Today, many businesses and organizations use Twitter to gain consumer insights and interact with various audiences.
Twitter Changes Everything
The document discusses how Twitter is changing communication and business by allowing for micro-engagement and viral sharing of information. It highlights opportunities for businesses to leverage Twitter for customer service, branding, marketing, and other uses. It provides examples of how some companies and organizations have successfully used Twitter to engage audiences and create buzz around events and products. The key is listening to conversations, adding value through relevant content, and focusing on influence and engagement over direct control of messages.
Social media and PR
The document discusses various types of social media and how they can be used for public relations purposes. It provides statistics on how social media has changed PR and notes that Facebook has over 799 million users between the US and EU. Twitter is described as facilitating quick communication and accessibility to brands. The document then gives tips on how to use Twitter for PR like developing relationships with reporters and bloggers. It also outlines different types of tweets and best practices for using LinkedIn and measuring social media effectiveness.
Social Media 101 KSAE
This document provides an overview of social media platforms including blogging, RSS, Twitter, LinkedIn, and Facebook. It discusses what each platform is used for and how to effectively utilize each one. Key advice includes participating in blogs by commenting and writing your own, using hashtags and retweets on Twitter, completing your profile and growing your connections on LinkedIn, and deciding whether to use Facebook for personal or business purposes. The document encourages engaging with these social media networks to help change the world.
Recommended
Shedding Light On Twitter - Updated
This document provides a 5-step guide to using Twitter effectively: 1) Identify your goals for using Twitter; 2) Develop your network by connecting with reporters, influencers, and using tools to find people to follow; 3) Start engaging by participating in conversations, promoting others, and establishing relationships; 4) Begin tweeting to start conversations; and 5) Build your network through hashtag chats, lists, and integrating Twitter with other profiles.
The Power of Twitter: Twitter for Business
Twitter is an online social media website and phenomenon that is spurring a new revolution on the Internet -- and in modern business. More than 50 million users have joined its ranks in the past two years, and Twitter.com is amongst the most heavily used and most influential websites on the Internet.
This online presentation provides an overview of Twitter, its position and context on the Internet relative to other online tools and social media (Web 2.0), and how to use Twitter as a business tool for increasing sales, and building (or safe-guarding) corporate reputation. Presented by Toby Ward, Prescient Digital Media, for IFCA, Insurance and Financial Communicators Association (members only webinar).
Social Media Basic & Future givecamp
Presentation given to New England Give Camp 2010 that provides Social Media Strategies and tactics that Work as well as talks about the Future of Social media - Mobile & GeoLocation.
Become A Twitter Ninja
Presentation given as a webinar to the Society for Word of Mouth on how to get more out of Twitter on February 11, 2009.
Twitter Powerpoint
Twitter began in 2006 and has since become a major social media platform used for a variety of purposes. It allows for real-time interaction and feedback on news, politics and businesses. While it provides opportunities for engagement, it also presents some challenges like misconstruing content, privacy issues, and potential impacts to reputation. Today, many businesses and organizations use Twitter to gain consumer insights and interact with various audiences.
Twitter Changes Everything
The document discusses how Twitter is changing communication and business by allowing for micro-engagement and viral sharing of information. It highlights opportunities for businesses to leverage Twitter for customer service, branding, marketing, and other uses. It provides examples of how some companies and organizations have successfully used Twitter to engage audiences and create buzz around events and products. The key is listening to conversations, adding value through relevant content, and focusing on influence and engagement over direct control of messages.
Social media and PR
The document discusses various types of social media and how they can be used for public relations purposes. It provides statistics on how social media has changed PR and notes that Facebook has over 799 million users between the US and EU. Twitter is described as facilitating quick communication and accessibility to brands. The document then gives tips on how to use Twitter for PR like developing relationships with reporters and bloggers. It also outlines different types of tweets and best practices for using LinkedIn and measuring social media effectiveness.
Social Media 101 KSAE
This document provides an overview of social media platforms including blogging, RSS, Twitter, LinkedIn, and Facebook. It discusses what each platform is used for and how to effectively utilize each one. Key advice includes participating in blogs by commenting and writing your own, using hashtags and retweets on Twitter, completing your profile and growing your connections on LinkedIn, and deciding whether to use Facebook for personal or business purposes. The document encourages engaging with these social media networks to help change the world.
Social Media Strategy & Tactics for ECHO Meetup
Presentation given at Entrepreneurs of Color Helping Others (ECHO) Monthly Meeting 7/28/10 http://echojuly2010.eventbrite.com/
3Fold Communications Intro to Social Media Training
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Social --> Growth + Loyalty
The document discusses growing and maintaining audiences on social media. It argues that audience growth requires not just more people seeing information, but also people who consume the information and form a lasting community. It outlines three steps: 1) growing the total number of people who see content by optimizing for social sharing and creating niche content, 2) ensuring the content meets viewers' expectations so they engage and consume it, and 3) providing opportunities for lasting engagement like subscriptions, comments, and personalized messaging to develop a committed community over the long term.
Twitter For Writers
Presentation for the SouthWest Writers. An exploration of the ways in which Twitter can be a valuable tool for writers.
Making Twitter Your Newswire
This document provides strategies for using Twitter as a news wire by following relevant people and topics, creating lists to organize accounts into categories, using hashtags and searches to find tweets on certain subjects, and saving specialized searches to track topics over time. It recommends starting broadly and then filtering down to more specific interests. Lists, hashtags, and search operators help extract the most useful information from Twitter to stay informed on various news topics.
5 Quick and Dirty Ways to Get More Twitter Followers
If you are running a small business Twitter account, you want more Twitter followers. Period. Why else use Twitter if you don’t want to build an audience? However, getting those first few followers is a major stumbling block for many people. Luckily there are some quick, easy and FREE ways to get that follower count climbing.
Advantages and disadvantages of social media
Social networking allows people to connect worldwide in real-time by creating online profiles and relationships. While it provides benefits like worldwide connections, information sharing, and free advertising, it also poses risks if personal information is overshared. Key disadvantages include cyberbullying, higher risks of fraud and identity theft from shared private details, and lack of privacy control over public information.
Fear free emergency preparedness with social media
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
Social%20media%20to%20build%20community%201.1[1]
Social media can be used to build community and gather information by reporting stories differently, using available tools, and amplifying community members' voices. Some tips include responding to posts on networks like Twitter and Facebook, searching for keywords to find relevant discussions, and posting engaging content to stimulate discussion. When using social media, be professional, assume everything is public, and avoid exaggeration, obscenity, or derogatory remarks. The goal is to get new ideas, stay informed on topics, and produce better content by connecting with audiences and understanding what they find interesting.
Social IRL: Atlanta
The document provides an overview of a social media bootcamp presented by Sarah Evans. It covers key topics like social network overviews, PR and marketing on social platforms, social media news releases, influencers, crisis management, monitoring and analytics. The bootcamp also discusses goals, strategies and tactics for various social networks including Twitter, Facebook, Foursquare, YouTube and using social media for PR outreach. Case studies are presented on how brands like Old Spice and news organizations have effectively used social media. Advice is provided on engaging audiences, responding to crises and connecting with journalists on social platforms. Tools for different social networks are also highlighted.
social media
1) The document discusses social media, including its history, types, advantages, and disadvantages.
2) It describes several major social media platforms like Facebook, Twitter, Google+, and explains their key features and why they are popular.
3) While social media provides low-cost marketing opportunities and a way to build customer loyalty, it also requires time to manage and negative content could damage a brand's reputation.
Twitter crash course
This document provides tips and guidelines for using Twitter and Facebook for business purposes. It discusses Twitter etiquette, the difference between @mentions and DMs, best practices for tweeting, and tips for using Facebook pages and insights. The key points covered are how to gain followers on Twitter, engage in conversations, monitor trends, and tweet frequently. For Facebook, it emphasizes posting regularly, using images, and giving calls to action to increase engagement.
Social media for Social Capital Inc. AmeriCorps
This document provides an overview of using social media platforms like LinkedIn, Twitter, and Facebook for nonprofit organizations. It discusses how LinkedIn can be used to access connections and keep people updated. Twitter basics are explained like composing tweets under 140 characters and retweeting others. Tips for Twitter include engaging consistently, using management tools, finding relevant people to follow, and curating lists. Facebook suggestions involve posting photos and videos, scheduling posts, and getting content seen through interactions and the EdgeRank algorithm. The document aims to teach nonprofit social media fundamentals.
Understanding Social Media Class II Fall 2013
Session II of the Professional Certificate in Digital & Social Media course reviewed Session I and provided an overview of Facebook and Twitter. The instructor reviewed key concepts from Session I such as developing a social media strategy and engaging audiences. For Facebook, the instructor discussed pages, profiles, privacy settings and what types of content are best to share. For Twitter, the 5 stages of "getting" Twitter were reviewed along with Twitter vocabulary, best practices for use, and finding one's Twitter voice. Students were assigned to post about a social media article, comment on classmates' posts, and create a Twitter account.
Twitter 101
This document provides an introduction to using Twitter, including how to create an account, tweet, retweet, follow others, tweet directly to someone, reply to tweets, direct message, use hashtags, and find educational Twitter chats and resources. It explains the basics of interacting on Twitter, such as the 140 character limit, and how to search for and connect with other Twitter users. Recommended hashtags, chat lists, and livebinders of information are provided for continuing to learn about Twitter features and their educational applications.
Twitter for NOT so dummies webinar
This document provides an introduction to using Twitter effectively. It recommends listening to what others are talking about, defining your online brand, and developing a social media strategy tied to business objectives. It also suggests building an engaged community by participating and sharing valuable information. The document then discusses using Twitter for marketing, research, networking and generating traffic by posting links and engaging with others. It provides tips on getting started, growing followers, finding content, and managing your Twitter presence efficiently.
Erik Deckers Basics Of Social Media
Social media allows for sharing information and connecting with others. It is an important tool for businesses to develop trust with clients, share knowledge, and increase their online presence. While the social media landscape can be intimidating, focusing on a few key platforms like blogs, Twitter, and Facebook can help organizations engage with their community and promote their messages. Measuring engagement and monitoring discussions are important for organizations to understand how social media is impacting their reach.
Social Media on Education and its Effects
The document discusses several popular social media and communication platforms. It provides an overview of each one, including key facts and both advantages and disadvantages of using each. The main platforms covered are social networking sites like Facebook, Twitter, Google+, YouTube, and LinkedIn. It also discusses email providers like Gmail, video sharing on YouTube, and voice/video calling using Skype. In summary, the document reviews the most commonly used social media and communication tools, what they are used for, and pros and cons of each.
Twitter 101 orgpro
Michael M McCurry presented on using Twitter effectively for both personal and professional purposes. The presentation covered setting up a Twitter account, understanding basic Twitter terms and tools, and maximizing one's reach through strategic use of the platform. Attendees participated in exercises to craft Twitter bios and messages to share information on the platform.
Social Media – ‘friend or foe'
The presentation I delivered at the Executive Research Association - ERA - on the 6th April 2011.
The presentation audience was recruitment researchers and resources, and that was the focus of the day.
Social Media Strengthens Nonprofit PR
I delivered this presentation at the Orlando Florida Public Relations Association Nonprofit Roundtable Discussion. It includes tips, tools and strategies to help nonprofits incorporate social media into their public relations initiatives.
Build + Activate Online Audiences
How can organizations build and activate online audiences? Which social networks should nonprofits invest their (limited!) resources? What recent campaigns produced results on a limited budget?
Heather Whaling, president of Geben Communication, recently conducted a social media training for a group of nonprofit organizations, all struggling to connect with audiences via social media on (very!) limited budgets. This presentation explains the three golden rules of social media, pros/cons of various networks and offers case studies showcasing effective uses of social media. Feel free to "remix" and borrow from these ideas to strengthen your own online presence.
Interested in having Heather speak to your organization or help you developed a customized plan? Email her: heather [at] gebencommunucation.com
More Related Content
What's hot
Social Media Strategy & Tactics for ECHO Meetup
Presentation given at Entrepreneurs of Color Helping Others (ECHO) Monthly Meeting 7/28/10 http://echojuly2010.eventbrite.com/
3Fold Communications Intro to Social Media Training
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Social --> Growth + Loyalty
The document discusses growing and maintaining audiences on social media. It argues that audience growth requires not just more people seeing information, but also people who consume the information and form a lasting community. It outlines three steps: 1) growing the total number of people who see content by optimizing for social sharing and creating niche content, 2) ensuring the content meets viewers' expectations so they engage and consume it, and 3) providing opportunities for lasting engagement like subscriptions, comments, and personalized messaging to develop a committed community over the long term.
Twitter For Writers
Presentation for the SouthWest Writers. An exploration of the ways in which Twitter can be a valuable tool for writers.
Making Twitter Your Newswire
This document provides strategies for using Twitter as a news wire by following relevant people and topics, creating lists to organize accounts into categories, using hashtags and searches to find tweets on certain subjects, and saving specialized searches to track topics over time. It recommends starting broadly and then filtering down to more specific interests. Lists, hashtags, and search operators help extract the most useful information from Twitter to stay informed on various news topics.
5 Quick and Dirty Ways to Get More Twitter Followers
If you are running a small business Twitter account, you want more Twitter followers. Period. Why else use Twitter if you don’t want to build an audience? However, getting those first few followers is a major stumbling block for many people. Luckily there are some quick, easy and FREE ways to get that follower count climbing.
Advantages and disadvantages of social media
Social networking allows people to connect worldwide in real-time by creating online profiles and relationships. While it provides benefits like worldwide connections, information sharing, and free advertising, it also poses risks if personal information is overshared. Key disadvantages include cyberbullying, higher risks of fraud and identity theft from shared private details, and lack of privacy control over public information.
Fear free emergency preparedness with social media
Using social media for fear free emergency preparedness - Prepare for Health!
This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.
Social%20media%20to%20build%20community%201.1[1]
Social media can be used to build community and gather information by reporting stories differently, using available tools, and amplifying community members' voices. Some tips include responding to posts on networks like Twitter and Facebook, searching for keywords to find relevant discussions, and posting engaging content to stimulate discussion. When using social media, be professional, assume everything is public, and avoid exaggeration, obscenity, or derogatory remarks. The goal is to get new ideas, stay informed on topics, and produce better content by connecting with audiences and understanding what they find interesting.
Social IRL: Atlanta
The document provides an overview of a social media bootcamp presented by Sarah Evans. It covers key topics like social network overviews, PR and marketing on social platforms, social media news releases, influencers, crisis management, monitoring and analytics. The bootcamp also discusses goals, strategies and tactics for various social networks including Twitter, Facebook, Foursquare, YouTube and using social media for PR outreach. Case studies are presented on how brands like Old Spice and news organizations have effectively used social media. Advice is provided on engaging audiences, responding to crises and connecting with journalists on social platforms. Tools for different social networks are also highlighted.
social media
1) The document discusses social media, including its history, types, advantages, and disadvantages.
2) It describes several major social media platforms like Facebook, Twitter, Google+, and explains their key features and why they are popular.
3) While social media provides low-cost marketing opportunities and a way to build customer loyalty, it also requires time to manage and negative content could damage a brand's reputation.
Twitter crash course
This document provides tips and guidelines for using Twitter and Facebook for business purposes. It discusses Twitter etiquette, the difference between @mentions and DMs, best practices for tweeting, and tips for using Facebook pages and insights. The key points covered are how to gain followers on Twitter, engage in conversations, monitor trends, and tweet frequently. For Facebook, it emphasizes posting regularly, using images, and giving calls to action to increase engagement.
Social media for Social Capital Inc. AmeriCorps
This document provides an overview of using social media platforms like LinkedIn, Twitter, and Facebook for nonprofit organizations. It discusses how LinkedIn can be used to access connections and keep people updated. Twitter basics are explained like composing tweets under 140 characters and retweeting others. Tips for Twitter include engaging consistently, using management tools, finding relevant people to follow, and curating lists. Facebook suggestions involve posting photos and videos, scheduling posts, and getting content seen through interactions and the EdgeRank algorithm. The document aims to teach nonprofit social media fundamentals.
Understanding Social Media Class II Fall 2013
Session II of the Professional Certificate in Digital & Social Media course reviewed Session I and provided an overview of Facebook and Twitter. The instructor reviewed key concepts from Session I such as developing a social media strategy and engaging audiences. For Facebook, the instructor discussed pages, profiles, privacy settings and what types of content are best to share. For Twitter, the 5 stages of "getting" Twitter were reviewed along with Twitter vocabulary, best practices for use, and finding one's Twitter voice. Students were assigned to post about a social media article, comment on classmates' posts, and create a Twitter account.
Twitter 101
This document provides an introduction to using Twitter, including how to create an account, tweet, retweet, follow others, tweet directly to someone, reply to tweets, direct message, use hashtags, and find educational Twitter chats and resources. It explains the basics of interacting on Twitter, such as the 140 character limit, and how to search for and connect with other Twitter users. Recommended hashtags, chat lists, and livebinders of information are provided for continuing to learn about Twitter features and their educational applications.
Twitter for NOT so dummies webinar
This document provides an introduction to using Twitter effectively. It recommends listening to what others are talking about, defining your online brand, and developing a social media strategy tied to business objectives. It also suggests building an engaged community by participating and sharing valuable information. The document then discusses using Twitter for marketing, research, networking and generating traffic by posting links and engaging with others. It provides tips on getting started, growing followers, finding content, and managing your Twitter presence efficiently.
Erik Deckers Basics Of Social Media
Social media allows for sharing information and connecting with others. It is an important tool for businesses to develop trust with clients, share knowledge, and increase their online presence. While the social media landscape can be intimidating, focusing on a few key platforms like blogs, Twitter, and Facebook can help organizations engage with their community and promote their messages. Measuring engagement and monitoring discussions are important for organizations to understand how social media is impacting their reach.
Social Media on Education and its Effects
The document discusses several popular social media and communication platforms. It provides an overview of each one, including key facts and both advantages and disadvantages of using each. The main platforms covered are social networking sites like Facebook, Twitter, Google+, YouTube, and LinkedIn. It also discusses email providers like Gmail, video sharing on YouTube, and voice/video calling using Skype. In summary, the document reviews the most commonly used social media and communication tools, what they are used for, and pros and cons of each.
Twitter 101 orgpro
Michael M McCurry presented on using Twitter effectively for both personal and professional purposes. The presentation covered setting up a Twitter account, understanding basic Twitter terms and tools, and maximizing one's reach through strategic use of the platform. Attendees participated in exercises to craft Twitter bios and messages to share information on the platform.
Social Media – ‘friend or foe'
The presentation I delivered at the Executive Research Association - ERA - on the 6th April 2011.
The presentation audience was recruitment researchers and resources, and that was the focus of the day.
What's hot (20)
3Fold Communications Intro to Social Media Training
3Fold Communications Intro to Social Media Training
5 Quick and Dirty Ways to Get More Twitter Followers
5 Quick and Dirty Ways to Get More Twitter Followers
Fear free emergency preparedness with social media
Fear free emergency preparedness with social media
Viewers also liked
Social Media Strengthens Nonprofit PR
I delivered this presentation at the Orlando Florida Public Relations Association Nonprofit Roundtable Discussion. It includes tips, tools and strategies to help nonprofits incorporate social media into their public relations initiatives.
Build + Activate Online Audiences
How can organizations build and activate online audiences? Which social networks should nonprofits invest their (limited!) resources? What recent campaigns produced results on a limited budget?
Heather Whaling, president of Geben Communication, recently conducted a social media training for a group of nonprofit organizations, all struggling to connect with audiences via social media on (very!) limited budgets. This presentation explains the three golden rules of social media, pros/cons of various networks and offers case studies showcasing effective uses of social media. Feel free to "remix" and borrow from these ideas to strengthen your own online presence.
Interested in having Heather speak to your organization or help you developed a customized plan? Email her: heather [at] gebencommunucation.com
Get Inspired: Smarter Facebook Content
Not sure what to post on Facebook? Avoid "peak and valley" social media with inspiration from these four brands.
Social Media Builds Community
This presentation was designed to help community-focused organizations elevate their social media marketing beyond the basics. From how to build a strategy, tips for content marketing, and tools to create/share better content, this presentation covers a wide variety of topics. Initially delivered to the Ohio Association for County Boards, government agencies that serve people with developmental disabilities, the presentation will help organizations look as amazing *online* as they are offline.
Wordpress 101 for PR Students
This document provides instructions and guidance for students taking a blogging course. It discusses choosing and setting up a WordPress blog, including selecting a name and theme. Students are assigned to publish weekly blog posts about PR topics and comment on classmates' blogs 4 times over the semester. The document offers tips for blogging effectively such as being authentic and consistent in publishing. It concludes with credits for the course instructor.
Social TV Activation: Driving Engagement & Viewership for a PBS Documentary P...
Space Shuttle Columbia: Mission of Hope premiered on select local PBS stations on Thursday, January 31. The film’s director, Emmy Award-winning veteran journalist and documentary filmmaker Dan Cohen, hired Geben Communication to build and activate Mission of Hope’s online network through social media and online media/blogger outreach. This case study details the strategy, tactics and results.
PR Students: Networking 101
I was asked to give a brief 5-minute presentation to the Central Michigan PRSSA chapter about online tools that will help PR students improve their networking.
Active Listening as a PR Tool
We tend to talk about monitoring social media in terms of reputation management or customer service. Active listening is also a PR tool. This presentation offers case studies illustrating how listening generated media placements.
Checklist: Ready for Launch
Too often, companies with incredible forward momentum fall utterly flat when launching a new product or announcing a round of funding. Why? Because they missed a crucial step in announcement prep or execution. Securing strategic coverage about your major milestone takes careful planning and creative communication. That's why we created a detailed launch checklist to help guide your next announcement and drive real business results. Bookmark it, print it out, save it to your desktop -- make sure it's handy for your upcoming launch.
The Ultimate PR Pro's Toolbox
160+ Geben-approved tools to help you work smarter, be more efficient and generate stronger results.
Content Marketing as a PR Tool
Storytelling has always been a core component of public relations, but we can't rely on "tried and true" tactics to disseminate those stories. By adding a layer of technology, storytelling has evolved into "content marketing" -- a highly effective PR strategy. This presentation offers three examples of PR-driven content marketing that generated measurable, bottom-line results.
Viewers also liked (11)
Social TV Activation: Driving Engagement & Viewership for a PBS Documentary P...
Social TV Activation: Driving Engagement & Viewership for a PBS Documentary P...
Similar to Shedding Light On Twitter - Original
Twitter Givengain
Microblogging services allow users to share short messages called tweets. Twitter is a popular microblogging platform where users can share updates about their lives in 280 characters or less. While simple, microblogging can effectively spread information to a large network. Businesses use Twitter to broadcast news, interact with customers, and build their brand. Experts recommend businesses provide value to followers through useful, helpful tweets while avoiding complaints or spam.
Social Media 101 by Robin J Phillips
Social Media can be a powerful tool for reporters. In Social Media 101, Robin J Phillips explains how doing nothing is not an option.
She offers tips to reporters on ways to set up their Twitter and Facebook accounts and how to start using them.
Soc media for prof dev
This document summarizes a workshop on using social media for career development. The workshop covered using LinkedIn and Twitter to build a professional network and personal brand. Speakers discussed how to combine online and offline networking, maintain a consistent online presence across multiple platforms, and use social media tools like LinkedIn and Twitter to nurture connections, share updates, and position oneself as a thought leader in their industry. Tips included using scheduling tools to post regularly on social media, engaging others by asking questions and mentioning their handles, and creating lists on Twitter to better manage connections.
Twitter for Business
A comprehensive guide to using twitter in a business environment. Topics include:
*Getting started
*Building a follower base
*How to gain visibility
*Business uses of Twitter
*The future of Twitter in the enterprise
This presentation features plenty of examples and best practices from successful members of the Twitter community.
Twitter for Business
http:///carrcreations.com presentation for Asheville Social Media Business Courses hosted at Asheville Area Chamber of Commerce.
Coffee Twalk Two: Communication Strategies
The document discusses strategies for using Twitter effectively for communication and marketing purposes. It provides definitions of basic Twitter terms and tools for monitoring conversations. It recommends listening first to understand what interests your audience before engaging. Finally, it suggests using Twitter to build relationships, share useful information and engage customers through contests, promotions and addressing problems.
Twitter
This document discusses using Twitter for business and marketing purposes. It provides an overview of Twitter, including its history and usage statistics. Various Twitter features are explained like hashtags, mentions, and retweets. Advice is given on how businesses can use Twitter to generate leads, drive traffic, build relationships and monitor industry trends. Examples are given of both established and emerging brands that use Twitter successfully.
Twitter Tips for Beginners - The Do's and Don't's of Twitter by Lori Gama
The presenter, Lori Gama, is an expert on using Twitter effectively for business purposes. She discusses dos and don'ts for crafting an optimal Twitter profile and engaging with others on the platform. Some key tips include using your real name and photo, carefully writing a 160-word biography, adding a custom Twitter background, supporting others 80% of the time through retweets and replies while promoting yourself 20% of the time, and figuring out who your true fans and potential clients are in order to serve them. The overall goal is to decide what you want to achieve through Twitter use and then set up your profile and engage with others in a strategic manner according to the best practices outlined.
Social Media 201 for Nonprofits
This document summarizes a workshop on using social media for public health professionals. The agenda includes an overview of the benefits of platforms like Facebook and Twitter, planning best practices for social media use, and hands-on demonstrations of Facebook and Twitter. The presenter discusses his organization's experience using social media to engage people and strengthen relationships. He provides tips and cautions for using different social platforms and emphasizes engaging audiences through photos, videos, and interactions on Facebook and Twitter.
Coffee Twalk One: Twitter and Beyond
Twitter is a social media platform that allows users to post messages called tweets that are limited to 140 characters. Users can follow other accounts to see their tweets and have their tweets shared. Basic Twitter terms include tweets, follows, mentions with @username, and direct messages. When using Twitter, it is best to use hashtags to categorize tweets, engage in follow Friday to gain followers, and use URL shorteners. Users should curate an authentic profile and follow relevant accounts to gain followers while posting useful, interesting, and engaging content to build connections and awareness. Monitoring analytics and using various search and listening tools can help optimize use of the platform.
Hooters sm pres1
This document provides an overview of a webinar on social media best practices. The webinar covers the basics of major social media sites like Facebook, Twitter, and LinkedIn and how businesses can use them strategically. It emphasizes growing networks to build relationships and business connections while maintaining a professional online presence. Examples are given of how a restaurant chain uses social media to engage customers and leverage connections.
Twitter 101 My Referral Network
Michele Price, the Social Media Mindset Speaker gave a Twitter 101 presentation to My Referral Network. Looking for a social media speaker call Michele at 832-315-4907. Or tweet her @prosperitygal.
The Use of Social Media in Your Veterinary Practice
The document discusses using social media in veterinary practices. It defines social media and notes that it is people-centered rather than customer-centered. The key steps are listening to online conversations, joining discussions on platforms like Twitter and Facebook, and managing a social media program with tools like StumbleUpon. Popular platforms discussed include Twitter, Facebook, LinkedIn, YouTube and Foursquare. The goal of social media is to earn attention by creating valuable content rather than directly selling products.
Social Media: A How To Guide for PAPA International
An Intro "How To" presentation by Lacey Haines for the Professional Aerial Photographer Association, International (March, 2011)
Social Media 201 Slides
This document summarizes a workshop on using social media for public health professionals. It discusses the benefits of platforms like Facebook and Twitter, and provides tips on planning and engagement. Key advice includes posting photos and videos on Facebook, using hashtags on Twitter, engaging others through retweets and mentions, and scheduling posts throughout the day. The workshop also provides resources on using social media for public health campaigns and general social media articles and links.
Social Media Primer
This document provides an overview of social media and networking tools like Twitter, Facebook, and LinkedIn. It discusses how these tools work, why businesses need them, and how to get started using them effectively through planning goals, sharing engaging content, and interacting with connections. Examples are given of both successful and unsuccessful social media campaigns run by companies.
What Would Edward Bernays Post On Twitter
Social media is an important component of today’s public relations toolbox. But is your organization effectively leveraging its use to deliver key messages and accomplish strategic business goals? This program was used for a session at the PRSA-Lookout Chapter\'s annual conference that explores how to take your social media presence beyond simply being present to engaging in conversations that advance your organization while enhancing your target audience’s social media experience.
Social Media For Nonprofits Intermediate Track 2010
The document provides an overview of social media and best practices for non-profits to utilize various social media platforms as part of a strategic communications plan. It discusses how to use Facebook, Twitter, YouTube, blogs, and other tools to engage audiences, share content, and evaluate effectiveness in meeting organizational goals. Key recommendations include starting small, having a clear communications strategy, and empowering staff to generate and share content consistently across channels.
Twitter for the HR Professional: How To Use It and Why You Should.
This document provides an overview of how to use Twitter for HR purposes. It begins with statistics about Twitter and explains what Twitter is. It then discusses how to set up an account and profile, cover etiquette and best practices, and explores ways to use Twitter to enhance one's HR career such as networking, staying updated on the industry, and recruiting. Specific HR uses like monitoring vendors and providing company updates are also reviewed. The document aims to demonstrate how Twitter can benefit both individuals and companies in the HR field.
Social media presentation
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Similar to Shedding Light On Twitter - Original (20)
Twitter Tips for Beginners - The Do's and Don't's of Twitter by Lori Gama
Twitter Tips for Beginners - The Do's and Don't's of Twitter by Lori Gama
The Use of Social Media in Your Veterinary Practice
The Use of Social Media in Your Veterinary Practice
Social Media: A How To Guide for PAPA International
Social Media: A How To Guide for PAPA International
Social Media For Nonprofits Intermediate Track 2010
Social Media For Nonprofits Intermediate Track 2010
Twitter for the HR Professional: How To Use It and Why You Should.
Twitter for the HR Professional: How To Use It and Why You Should.
More from Geben Communication
Pitching Performance Rubric
The document outlines a rubric for evaluating pitching performance across several elements: customization, brevity, timeliness, quality of ask, creativity, relevance, and lead time. For each element, the rubric provides scoring criteria from 0 to 3, with 3 being the highest score. A pitch would score highest by containing customized, brief, timely, compelling, creative, and relevant details for the specific outlet in a way that allows sufficient lead time for coverage.
Instagram for PR Success
Best practices for leveraging Instagram as a PR tool.
When viewed through a PR lens, Instagram becomes more than just a place for sharing selfies and “food porn.” How can PR pros leverage the platform to build brands and reach new audiences? Learn how to use Instagram to drive meaningful, measurable PR outcomes – proving a photo really is worth more than a thousand words.
Content Marketing Through a PR Lens (GroupHigh #OutreachMarketing Summit)
The document discusses using content marketing through a public relations lens. It provides examples of how various companies used PR-driven content marketing to achieve business goals such as driving website traffic, establishing thought leadership, generating leads, and securing media coverage. Tips are provided for planning and launching content marketing campaigns as well as maximizing impact post-launch through repurposing content and leveraging social media. The overall message is that content marketing can be used to disrupt industries, build awareness, acquire customers, and drive business results.
Helpful Apps for Busy Pros
What apps keep you productive when you're on-the-go? We were asked to provide a brief overview and introduction to some of the best tools to help busy pros. Here's our list of must-have apps to maximize productivity!
Digital Event Trends: Socializing the Entire Experience
At Road Race Management 2013, Heather shared 20+ trends and tools to help event managers socialize the experience -- from registration and pre-event promotion, to race-day mobile communication ideas and real-time marketing opportunities. Whether you're planning a marathon or a 5K even series, this presentation is for you. And, if you're an event planner who has nothing to do with racing, you'll still find the tools and tactics in this presentation very applicable.
Next-Gen PR: Innovating in a Social World
PR has an innovation problem. In this presentation, Heather Whaling (@prTini) shares tips and case studies to help PR people infuse tactics with creativity and innovation to generate better outcomes.
Solo pr presentation final
This document discusses ways to integrate traditional and digital public relations. It provides examples of integration opportunities like launches, events, off-news times, and blogger outreach. Case studies are presented for each opportunity that describe challenges, strategies used, and results. The document concludes by emphasizing the need to be knowledgeable about both traditional and digital tactics.
Social Media for Marathons
The running community is very active online. Marathons and other road races should leverage social communication channels to build and activate communities year-round. When done right, this can strengthen customer service, deliver a better race-day experience, mitigate crisis situations, drive registrations and recruit volunteers. Using the Columbus Marathon as a case study, this presentation was first delivered to the Road Race Management annual conference. Want Heather Whaling to help your event harness the power of social media? Just email: heather [at] gebencommunication.com.
Digital PR Best Practices
Social media has added a new layer to public relations. This presentation covers digital PR strategies and tactics, as well as specific tips to innovate best practices. Initially delivered for a Thomson Reuters webinar. Looking for a PR speaker? Contact Heather Whaling to see about presentations for conferences and workshops. heather[at]gebencommunication.com
Twitter for PR Pros
How can Twitter help PR pros be more effective? This presentation offers some tips to help PR people connect with reporters, spot trends and network -- all key parts to successfully doing your job. [Delivered to the Ohio State University.]
Zaarly: A Startup PR Case Study
The document discusses PR strategies for Zaarly, a peer-to-peer mobile marketplace. It recommends using clear, jargon-free messaging to explain the value of Zaarly. It also suggests coordinating social media releases, media outreach, events, and thought leadership to build awareness and interest in Zaarly. The goal is to position Zaarly at the intersection of mobile commerce and location-based services.
Media Relations in a Social World
The document discusses best practices for media relations in a social media world. It emphasizes researching reporters on blogs and social media to build relationships and identify story opportunities. When pitching reporters, it recommends personalizing the pitch by referencing the reporter's social media posts and including sample social shares. Solid media pitches that are relevant to the reporter's interests and include customized resources trump lukewarm relationships.
Media Relations in a Social World
The document discusses best practices for media relations in a social media world. It emphasizes researching reporters and bloggers online to build targeted media lists and ongoing relationships. It also stresses finding story opportunities by monitoring trends and participating in online discussions. Finally, it provides tips for crafting personalized, relevant pitches that include sample social media content and reference the reporter's prior posts or interests to secure media coverage.
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
This document discusses crisis communication strategies for social media. It provides examples of how Ford responded to negative online comments about a cease and desist letter to a fan site. It emphasizes the importance of being prepared with a crisis communication plan that identifies spokespeople, processes, and protocols. It also stresses the need to monitor social media and respond where relevant conversations are occurring in order to manage potential crises.
Changing Perceptions with Social Media
The document summarizes key points from a presentation about changing perceptions with social media. It discusses how social media allows for two-way communication and user-generated content. It also notes that over half of people get news from social media and the top social media platforms used by companies. The document then discusses addressing myths about social media, legal issues like HIPAA, and the importance of having social media policies.
Effective Blogger Relations: Debunking Myths, Discovering Reality
Delivered to Central Ohio PRSA's blogger relations conference, this presentation is designed to help PR pros understand the realities of blogger relations and the value of incorporating blogger outreach into PR strategies.
HOW TO: Start Creating a PR Plan
A basic overview of to help small businesses create a communication strategy by integrating PR, email marketing, social media, customer relations and social media.
Do Well by Doing Good: Support Community Giving with PR and Social Media
HOW TO use PR & social media to bolster corporate giving and community relations programs. Includes multiple case studies. Presentation delivered to IABC Utah.
Social Media, Social Good
Social media can be a powerful tool for nonprofits when used strategically and conversationally. Several case studies showed how nonprofits raised funds and awareness through engaging campaigns on platforms like Twitter, Facebook, and YouTube. However, overusing social media for solicitation risks donor fatigue. Nonprofits should identify clear goals, develop an online network, integrate social and offline efforts, and recognize donors to maximize the benefits of social media for fundraising and their mission.
Social Media for Municipalities & Government
The document discusses strategies and best practices for using social media in government communications. It notes that while 50% of cities have no official Facebook presence, social media can increase transparency, accountability and citizen participation when used correctly. The document outlines developing goals and measurable objectives, researching audience needs, creating engaging content, integrating online and offline efforts, and measuring return on engagement and insight. It emphasizes the importance of strategic planning, active listening, and establishing social media policies and moderation guidelines.
More from Geben Communication (20)
Content Marketing Through a PR Lens (GroupHigh #OutreachMarketing Summit)
Content Marketing Through a PR Lens (GroupHigh #OutreachMarketing Summit)
Digital Event Trends: Socializing the Entire Experience
Digital Event Trends: Socializing the Entire Experience
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Crisis Communication & Social Media: Understanding PR 2.0's Role in Crisis Re...
Effective Blogger Relations: Debunking Myths, Discovering Reality
Effective Blogger Relations: Debunking Myths, Discovering Reality
Do Well by Doing Good: Support Community Giving with PR and Social Media
Do Well by Doing Good: Support Community Giving with PR and Social Media
Recently uploaded
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Mind map of terminologies used in context of Generative AI
Mind map of common terms used in context of Generative AI.
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Microsoft - Power Platform_G.Aspiotis.pdf
Revolutionizing Application Development
with AI-powered low-code, presentation by George Aspiotis, Sr. Partner Development Manager, Microsoft
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Essentials of Automations: The Art of Triggers and Actions in FME
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Recently uploaded (20)
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!
Essentials of Automations: The Art of Triggers and Actions in FME
Essentials of Automations: The Art of Triggers and Actions in FME
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Shedding Light On Twitter - Original
- 1. Shedding Light on Twitter in 5 Easy-to-“Follow” Steps Heather Whaling @prtini
- 4. Response to columnist Leonard Pitts: Still Not Sure?
- 6. Twitter Basics Tweet Posting a message to Twitter @ + name The command which allows tweets to be sent; proceeds username (i.e. @journchat) Following You choose to receive someone's updates Followers People who choose to receive your updates Direct Message Private message sent between two people Block Preventing someone from reading your updates Favorites A public area to save your favorite tweets Fail Whale Too many people are tweeting! Hashtag The # next to a word allows for conversation tracking (#otweet) Tweetup A face-to-face gathering of those who tweet Twitter Basics Credit: @prsarahevans
- 11. Step 4: Start Talking “ Find the people that you would like to have conversations with, and start having conversations with them. Just because they’re not following you, doesn’t mean you can’t start conversations with them. If you’re a consumer brand, it’s important to create a large following. If you’re business-to-business, having just the right 50 people following you is important.” -- Geoff Livingston (@geoffliving)
- 12. Step 4: Start Talking
- 14. Helpful Hints