Social media is an important component of today’s public relations toolbox. But is your organization effectively leveraging its use to deliver key messages and accomplish strategic business goals? This program was used for a session at the PRSA-Lookout Chapter\'s annual conference that explores how to take your social media presence beyond simply being present to engaging in conversations that advance your organization while enhancing your target audience’s social media experience.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
its about social media, its impact on our day to day life, for simple study the entire presentation is divided into two aspects i.e positive and negative impacts
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
its about social media, its impact on our day to day life, for simple study the entire presentation is divided into two aspects i.e positive and negative impacts
Social Media as Critical Advocacy Tool - Health Care FocusMaya Linson
Presented to group of government relations professionals in hospital settings, encouraging greater use of social media to enhance success at local and federal levels.
Introduction to social media for journalistsJessica Stahl
The latest iteration of the introduction to social media that I do before jumping into skills training on specific platforms. I've tried a lot of different variations, but I've found that emphasizing social media's use for sourcing information is not only a revelation for most people (who tend to think of what they should put out on social media rather than what they can take it), but also gets at the heart of how it can enhance their work.
Presentation given to New England Give Camp 2010 that provides Social Media Strategies and tactics that Work as well as talks about the Future of Social media - Mobile & GeoLocation.
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction Georgette Dumont
These are the slides from the NP and Social Media workshop at the UNF Nonprofit Management Conference, September 23, 2011. This is an introduction to some of the widely used social media platforms.
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
Social Media as Critical Advocacy Tool - Health Care FocusMaya Linson
Presented to group of government relations professionals in hospital settings, encouraging greater use of social media to enhance success at local and federal levels.
Introduction to social media for journalistsJessica Stahl
The latest iteration of the introduction to social media that I do before jumping into skills training on specific platforms. I've tried a lot of different variations, but I've found that emphasizing social media's use for sourcing information is not only a revelation for most people (who tend to think of what they should put out on social media rather than what they can take it), but also gets at the heart of how it can enhance their work.
Presentation given to New England Give Camp 2010 that provides Social Media Strategies and tactics that Work as well as talks about the Future of Social media - Mobile & GeoLocation.
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
UNF NP Management Conference 2011 Nonprofits and Social Media: An Introduction Georgette Dumont
These are the slides from the NP and Social Media workshop at the UNF Nonprofit Management Conference, September 23, 2011. This is an introduction to some of the widely used social media platforms.
Comprehensive overview of five social media tools, rules of the road and social media metrics for the Louisville chapter of the American Marketing Association.
Social Media For Business 2011 presented by Heidi Otway, Director of PR and S...Heidi Otway, APR, CPRC
Now more than ever entrepreneurs and large corporations are harnessing the power of online social networks to reach consumers and grow their business. With an array of platforms – from Facebook, Twitter, foursquare and YouTube – there are limitless channels for businesses and entrepreneurs to reach their target audience online. But with so many options, which social media network should you choose?
When entering into the realm of social media for your organization, it's important to build a solid foundation from which to launch. The 4 P's of social media - Planning, Policy, Privacy, and Participation are the pillars upon which to create a successful social media presence and community.
Social Media Overview For GOLD Major Gift OfficersMikey Ames
I had several folks in from national fraternal associations asking how they might use social media to secure more high dollar donors and visits. I wanted to start with the basics. This presentation is a big remix of several other presentations we have seen. Credit remains on each slide.
Using Social Media to Raise Your VisibilityPeter Kuo
This slideshow was used at the Cal State Fullerton Gianneschi Summer School for Nonprofits on July 13, 2012.
This slideshow covers topics including why companies should be using social media, basics on social media voice, content, planning. Setting up basic social media tools, and touching on some advanced practices.
2. “ The three main elements of public relations are…informing people, persuading people, or integrating people with people. … the means and methods of accomplishing these ends have changed as society has changed .” ~ Edward Bernays Crystallizing Public Opinion (1961)
3. What would Edward Bernays post on Twitter? Edward_Bernays Just approached by the @ Pork_Belly_Association …they have too much surplus, prices too low. What to do?
4. What would Edward Bernays post on Twitter? Edward_Bernays Oh no, now the egg producers are calling, too much surplus, prices too low. What to do?
5. What would Edward Bernays post on Twitter? Edward_Bernays I got it…The Great American breakfast…Bacon and Eggs…Take that @ Oatmeal ! Whatta ya think @ Uncle_Siggy ?
6. What would Edward Bernays post on Twitter? Edward_Bernays Wonder how it would taste on a biscuit?
7. What is social media? Social media is content created by people using highly accessible and scalable publishing technologies. It’s a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content. ~Wikipedia.com