This document provides an overview of using social media platforms like LinkedIn, Twitter, and Facebook for nonprofit organizations. It discusses how LinkedIn can be used to access connections and keep people updated. Twitter basics are explained like composing tweets under 140 characters and retweeting others. Tips for Twitter include engaging consistently, using management tools, finding relevant people to follow, and curating lists. Facebook suggestions involve posting photos and videos, scheduling posts, and getting content seen through interactions and the EdgeRank algorithm. The document aims to teach nonprofit social media fundamentals.

1. SCI AmeriCorps:
Nonprofit Social Media Basics
Presented by @davidbcrowley,
President & Founder @socialcap
Use #SCItrain on Twitter

2. What can LinkedIn do for you?

4. Access!

7. Nurturing your network!

10. Keep people updated
on your doings

13. Need a solid profile

15. Grow your LinkedIn Network!

16. A few other LinkedIn pointers
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Leverage the power of LinkedIn messages
Participate in groups as a way to develop your
reputation & connections.
Give endorsements.
Try to post a status update daily.

17. Twitter time!

18. Why Twitter (my take)
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Learning, staying current
More open than FB—bridging social capital
Sharing about resources, things I’m reading
Positioning self & org as thought leader
Developing new contacts around shared
interests.
Especially good if you read a lot of articles
and/or blog yourself.

20. What is Twitter?
a social networking and microblogging service,
enabling its users to send and read messages
called tweets.
 Tweets are text-based posts of up to 140 characters
displayed on the user's profile page. Tweets are
publicly visible by default.
 Users may subscribe to other users' tweets – this is
known as following and subscribers are known
as followers or tweeps
Source: Wikipedia 4/25/11
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21. Twitter basics
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Your Tweets:
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Type into the “What’s New” box upper left
140 characters or less—125 is better to leave room for
“retweeting” (RT)
Can be viewed by anyone on the Internet (unless you protect
your Tweets-not recommended for org accounts)
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Most likely to be seen by your followers
Also may be found by people searching for relevant terms “social
capital”
5-10 Tweets a day is common for active users
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Timing Tweets with Tweetdeck or Hootsuite is a good idea

23. Getting Started with Twitter
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Associate the account with an email address.
Choose a short username or “handle” [you will have an
existing account for your SCI Tweets]
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A handle that is easy to remember makes it more likely
people will “retweet” you.
Your handle uses up some of the 140 characters when
retweeted
The profile helps people can quickly see where you are,
what you are Tweeting about. (help them decide to
follow or not).

26. More Twitter basics
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Retweets “RTs”
Shows you are sharing someone else’s content
 Sharing good content from others (and providing
content people want to share) lies at the heart of
Twitter.
 RTing with comments even better-you’re adding
more value.
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“MT” is similar, but signifies you are making
some minor edits to the original tweet.

27. Twitter tip #1
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Tweet & engage consistently!
Start tweeting!
 Regular stream of tweets (5 to 10 spread thru day)
makes it likely people will find & follow.
 Engage:
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Ask questions
 Use 1 or more handles of others (focus on local contacts)
in most tweets
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Make sure you respond to your mentions! (following
slides)

29. Twitter tip #2
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You’ve got to use Hootsuite or Tweetdeck!
Manage multiple accounts
 Schedule tweets (and other posts)
 Set up columns for lists & search terms.
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34. Tip # 3
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Find relevant people & orgs to follow.
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Search hashtags for your community (e.g. #Mattapan), your
issue (#teens).
See who key influencers in your community/issue follow and
are followed by.
“Follow 5” every week…or more often, to build your
followers.
Twitter chats & live event Twitter feed
Look for Twitter handles on websites you visit,
LinkedIn profiles
Other ways you’ve found good people to follow?

36. Using lists
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Curating several lists is an important way to
make the most of Twitter.
When you follow someone, consider adding
them to a list.
You can also follow lists others have created.
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@socialcap has a number of lists that could be useful
to follow—Boston nonprofits, SCI Tweeps, etc.

43. Twitter Tip #5
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Finding people to follow by identifying local
influencers.
Common influencers:
Public officials
 Reporters
 Social media savvy individuals
 People who go to tweetups
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Larger cities: Klout lists influncers
Don’t forget to add people you find to a list!

47. What to tweet?
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Sample breakdown of 5 tweets/day:
1 RTs/ MT of someone you follow
 1 @ message with someone you’re trying to develop
relationships
 1 share of a relevant article
 1 share of a relevant event
 1 tweet about something that promotes an
opportunity w your org
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53. Leveraging Facebook
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#1 Post photos and videos! Most shared
content.
Create photo albums for your big events
 Post to albums in a few batches over time
 Tag those photos
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You can’t tag friends if you don’t have any
Have several page admins that can leverage their
own friend relationshps
 Your page should like other pages
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54. Basics of Facebook page posts
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Demonstration
Note one can schedule posts directly on
Facebook

55. Getting seen on Facebook
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How people see your content
people who like your page
 people interact w your page
 “Edgerank” is algorithm that determines who sees
your page in the new newsfeed. Prioritizes (in order)
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1) Shares
2) Comments
3) Likes
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Insights provides easy to follow stats on your
page—check out insights live.

56. More Facebook Tips
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1 or 2 Facebook page posts per day is
considered good practice…vary the times.
Limit the number of business related posts to
your personal wall
@ followed by user name or group is a quick
way to get their attention or give them props
Facebook status can be updated from
Tweetdeck, smartphones & other apps

57. Questions/Wrap-up