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Social Media 101 by Robin J Phillips

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Reynolds Center for Business Journalism
Reynolds Center for Business Journalism

Social Media can be a powerful tool for reporters. In Social Media 101, Robin J Phillips explains how doing nothing is not an option. She offers tips to reporters on ways to set up their Twitter and Facebook accounts and how to start using them.

News & Politics
1 of 35
Social Media 101 Robin J. Phillips Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism
Five generations
Doing nothing is not an option
Doing nothing is not an option ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doing nothing is not an option ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter growth over 3 years ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s where people are
Beats <=> Social Media ,[object Object],[object Object],[object Object],[object Object]
Journalists on social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Journalists on social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Signing up, setting up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Just started, but popular Not enough info in bio
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other journos’ bios
FB bio
Begin Tweeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
No, it’s not that bad
First Tweets
Announce yourself
Announce yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Announce yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start following people ,[object Object],[object Object],[object Object],[object Object],[object Object],Click
Anatomy of a Twitter page ad @replies (public) DMs (private) Favorites My saved searches Lists
@replies Reply to Greg Mitch
This is what he sees … he can react or not
Check your @replies regularly That’s where the conversation is Click this link
Check your DMs regularly These are private conversations with followers. Can only DM someone who is following. Click this link
Lists can help find people to follow
Blending personal and professional
Direct plea to Facebook friends Finding people on Social Media sites
Ask your Twitter followers
www.search.twitter.com
mashable.com
Social Media: It’s all about people

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Social Media 101 by Robin J Phillips

Editor's Notes

  1. This is our reality. Google 5 generations and you’ll get hundreds of photos. Who reads a paper? Who wants news on the phone? Who doesn’t read the news but does get info from friends on facebook?
  2. Social Media is where our readers, viewers, people are
  3. Signed up. Now what?
  4. Use Twitter to find out what people are talking about right now