The document outlines the importance of social media for journalists, emphasizing how platforms like Facebook and Twitter help them expand their networks, find leads, and promote their work. It provides statistics on user engagement and growth trends across these platforms and offers practical advice for establishing an effective social media presence. Key strategies include building relationships, experimenting with different tools, and engaging with audiences to enhance communication and visibility.

1. Social Media 101 Robin J. Phillips Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism

2. Five generations

3. Doing nothing is not an option

4. Doing nothing is not an option Facebook: More than 400M active users ½ of Facebook users login daily Average user has 130 friends 5 billion pieces of content/weekly 100 million access FB via phone

5. Doing nothing is not an option Facebook: More than 400M active users ½ of Facebook users login daily Average user has 130 friends 5 billion pieces of content/weekly 100 million access FB via phone Twitter: 105 million registered users 300,000 new accounts/day Google, Bing, Yahoo: search Twitter

6. Twitter growth over 3 years Tweets per day 2007 - 5,000 2008 - 300,000 2009 - 2.5 million In ’09 Tweets grew 1,400% to 35 million per day. Today - 50 million tweets per day 600 tweets per second

7. It’s where people are

8. Beats <=> Social Media “ Social networks have been key to journalists forever – what journalist does not have a network of sources ? What Facebook and other online social networks do is make it very easy to expand that network.” Howard Rheingold , author of The Virtual Community

9. Journalists on social media WHY use it? Find leads Find new sources Crowdsource Notice trends Broadcast breaking news Promote your stories Grow audience for a blog Share drafts (really)

10. Journalists on social media WHY use it? Find leads Find new sources Crowdsource Notice trends Broadcast breaking news Promote your stories Grow audience for a blog Share drafts (really) HOW? Be as human as possible Establish relationships before you ‘need’ them Use different tools for different audiences Engage, promote others Integrate blog, social media, Web site Experiment, experiment, experiment

11. Signing up, setting up Sign up Real photo Bio Background Start following Tweet!

13. Just started, but popular Not enough info in bio

14. Great bio real name real photo where she lives hometown education where she works

15. Other journos’ bios

16. FB bio

17. Begin Tweeting Create a persona Let followers know what to expect Share your work Engage in a conversation Inject personality Use first person Set a tone Have fun

18. No, it’s not that bad

19. First Tweets

20. Announce yourself

21. Announce yourself Twitter lists: Twellow WeFollow LoadedWeb JustTweetIt TweetFind MrTweet

22. Announce yourself Twitter lists: Twellow WeFollow LoadedWeb JustTweetIt TweetFind MrTweet Twitter lists for Journalists: MuckRack MediaonTwitter JournalistTweets

23. Start following people People on your beat Other journalists Friends Family Readers, viewers Click

24. Anatomy of a Twitter page ad @replies (public) DMs (private) Favorites My saved searches Lists

25. @replies Reply to Greg Mitch

26. This is what he sees … he can react or not

27. Check your @replies regularly That’s where the conversation is Click this link

28. Check your DMs regularly These are private conversations with followers. Can only DM someone who is following. Click this link

29. Lists can help find people to follow

30. Blending personal and professional

31. Direct plea to Facebook friends Finding people on Social Media sites

32. Ask your Twitter followers

33. www.search.twitter.com

34. mashable.com

35. Social Media: It’s all about people