Using social media for fear free emergency preparedness - Prepare for Health! This is a joint effort between CARD - Collaborating Agencies Responding to Disaster & the Alameda County Public Health Department.

1. Five Easy Steps to using Social Media to do Fear Free Emergency Planning Alameda County Public Health Department

2. Let’s Share: What are the 3 questions you have about this whole social media thing?

4. Congratulations! You now own your own network & newspaper

5. March 2010: Facebook passes Google as the most visited site in the U.S.

6. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc

7. Social Media - 5 things we can do now How do we use these tools?

8. Beth Kanter’s Continuum Crawl, Walk, Run, Fly! What social media tools are we using?

11. Thinking about your audiences Courtesy of HollyMinch.com Think about your audience? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?

12. Social Media - 5 things we can do now Why is THIS guy smiling Jeff Weiner, CEO at LinkedIn.com

14. Date Reported # LinkedIn Members December 2003 81,000 December 2004 1,600,000 December 2005 4,000,000 December 2006 8,000,000 September 2007 15,000,000 December 2008 33,000,000 May 2009 55,000,000 February 2010 60,000,000 August 2010 75,000,000

16. Available Info

17. High Visibility

18. Low Visibility

20. Making Connections

21. The Possibilities What would it mean for your career to be connected to the leaders of your industry? What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected on LinkedIn and other social media platforms? Note: Just using status updates can leave us exponentially more prepared for emergencies! What would it mean for Alameda County to be the most connected and prepared county in the country?

22. LinkedIn – Integrating your Network

23. Be an Informer Social Media - 5 things we can do now

28. Listen… Search a “hashtag” Social Media - 5 things we can do now

33. TweetDeck hootsuite Managing it all

34. Twitter – on hootsuite A twitter list… A search term… Twitter for Us - Part II - FCPCommunications.com All in one place “ Scheduler”

38. Using Video – Making a Point Use the minds of others www.youtube.com/watch?v=ZHRC30ZWGHA

40. Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears

42. Distribute your photos - instantly Social Media - 5 things we can do now

43. Distribute your photos - instantly Social Media - 5 things we can do now

44. Aggregate your photos Social Media - 5 things we can do now

46. A moment of reflection: So…what do you have? Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it?

47. Let’s build a home on the web Social Media - 5 things we can do now

48. Let’s build YOUR home Social Media - 5 things we can do now

53. Facebook – Get Fans, Get Real Link to News Item Promote Event

54. Facebook – Get Fans, Get Real Link to Blog Post a photo

55. Facebook – Get Fans, Give Feedback

59. Add Free “Apps” http://www.involver.com/pages/gallery.html That was easy

62. Facebook Fan/“Like” Pages Social Media - 5 things we can do now

63. Facebook Fan Page – Alert Social Media - 5 things we can do now

64. Facebook Fan Page – Listen & Engage Social Media - 5 things we can do now

65. How Do You Feel?

66. Social Media - 5 things we can do now Fear Free Emergency Planning? Discuss

70. Finding Ana-Marie & Joining the public health effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Twitter.com/CARDcanhelp Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape

72. Dan Cohen, Principal Full Court Press Communications [email_address] 510-465-8294