This document provides a 5-step guide to using Twitter effectively: 1) Identify your goals for using Twitter; 2) Develop your network by connecting with reporters, influencers, and using tools to find people to follow; 3) Start engaging by participating in conversations, promoting others, and establishing relationships; 4) Begin tweeting to start conversations; and 5) Build your network through hashtag chats, lists, and integrating Twitter with other profiles.