SlideShare a Scribd company logo
Shedding Light on Twitter  in 5 Easy-to-Follow Steps Heather Whaling  @prtini
Twitter Phenomenon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Response to columnist Leonard Pitts: Still Not Sure?
Getting Started
Tweet  Posting a message to Twitter @ + name The command which allows tweets to be  sent; proceeds username (i.e. @journchat) Following You choose to receive someone's updates Followers People who choose to receive your updates Direct Message Private message sent between two people Block Preventing someone from reading your  updates Favorites A public area to save your favorite tweets  Fail Whale Too many people are tweeting! Hashtag The # next to a word allows for conversation  tracking (#beatcancer) Tweetup A face-to-face gathering of those who tweet Twitter Basics Credit: @prsarahevans
Step 1: Identify Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Develop Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: More Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 3: Dip Your Toes In ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4: Start Talking “ Find the people that you would like to have conversations with, and start having conversations with them. Just because they’re not following you, doesn’t mean you can’t start conversations with them. If you’re a consumer brand, it’s important to create a large following. If you’re business-to-business, having just the right 50 people following you is important.” -- Geoff Livingston (@geoffliving)
Step 4: Start Talking
Step 5: Build Your Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My Favorite Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Parting Advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Shedding Light On Twitter - Updated

  • 1. Shedding Light on Twitter in 5 Easy-to-Follow Steps Heather Whaling @prtini
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  • 3. Response to columnist Leonard Pitts: Still Not Sure?
  • 5. Tweet Posting a message to Twitter @ + name The command which allows tweets to be sent; proceeds username (i.e. @journchat) Following You choose to receive someone's updates Followers People who choose to receive your updates Direct Message Private message sent between two people Block Preventing someone from reading your updates Favorites A public area to save your favorite tweets Fail Whale Too many people are tweeting! Hashtag The # next to a word allows for conversation tracking (#beatcancer) Tweetup A face-to-face gathering of those who tweet Twitter Basics Credit: @prsarahevans
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  • 10. Step 4: Start Talking “ Find the people that you would like to have conversations with, and start having conversations with them. Just because they’re not following you, doesn’t mean you can’t start conversations with them. If you’re a consumer brand, it’s important to create a large following. If you’re business-to-business, having just the right 50 people following you is important.” -- Geoff Livingston (@geoffliving)
  • 11. Step 4: Start Talking
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