The document outlines effective Facebook content strategies using four brands as examples: Homage, The Honest Company, Mayo Clinic, and Birchbox Man. Key elements include timely posts, strong visuals, clear calls-to-action, and engaging content to maximize audience engagement and minimize content 'valleys.' Overall, the goal is to build awareness, acquire customers, and excel in the social media landscape.

1. 4 examples:
Smart Facebook Content
Heather Whaling • @prTini
heather@gebencommunication.com
prtini.com

2. Peak & Valley Social Media
• Maximize the peaks
• Minimize the valleys
• Goal: Sustained engagement
major
event
ad
blitz
Smarter
content
planning
can
minimize
the
“valley”

3. Homage (fb.com/homage)
Works because:
• Timely
• Strong visual
• Offer driven
• Call-to-action

4. Homage
Works because:
• Relatable
• Timely
• Consistent brand
• Strong visuals

5. The Honest Company (fb.com/TheHonestCompany)
Works because:
• Timely
• Strong visuals
• Call-to-action

6. The Honest Company
Works because:
• Engaging
• Visual
• “Smile-worthy”
• Sharable

7. Mayo Clinic (fb.com/mayoclinic)
Works because:
• Timely
• Strong visuals
• Link to details

8. Birchbox Man (fb.com/BirchboxMan)
Works because:
• Page sharing
• Page tagging
• Trackable URLs
• Good images

9. Jeni’s Splendid Ice Creams
(fb.com/JenisIceCreams)
Works because:
• Behind the scenes
• Strong images
• Trackable URLs

10. Heather Whaling • @prTini
heather@gebencommunication.com
subscribe: bit.ly/prTini
Disrupt the status quo.
Build awareness.
Acquire customers.
Excel in the social world.
Increase sales.
Innovate best practices.