1. CURRICULUM VITAE
Name Shakeel
Ahmed
Degree Master in
Business Administration
Job Title Zonal Sales
Manager
Nationality Pakistani
Date of birth 18-10-
1979
Marital Status Married
Address R-7 Zoramin Residency Scheme 33
Off University Road
Karachi, Pakistan
Telephone +92 300 2338281 – 021-34993097
E-mail shakelahmed@yahoo.com
PROFESSIONAL SUMMARY
A Dynamic, energetic, results driven and award winning sales professional with more than 9 Years of
experience .Proactive style of management with finely-boned interpersonal and time management
skills, to successfully manage a team and increase profitability achieving corporate goals and objectives.
Exceptional leadership abilities concerning team initiatives and strong business acumen with the ability
to improve customer retention levels within highly competitive markets.
SKILLS & EXPERTISE
- Distribution Management - Event Management
- Key Account Development - Brand Activation
- Trade Marketing - BTL Activities Management
- Sales Operations - Merchandising Management
EXPERIENCE
Business Manager
(Nestle Division) January 2015 Present
Rahber Traders is the most diversified Distribution Network of the Group which serves from the
ruggedness of Service Industries Limited (Motor Cycle Tyre and Tube) to the crunchiness and
crispiness of Lays Potato Chipars (PepsiCo Inc.). Nourishing Nestle Juices and healthy Nestle
MilkPak for the defined territory is also a major trade contributor. Tantalizing Shangrila (Pvt.) Ltd.
and appetizing Young’s (Pvt.) Ltd. broadens the horizons.
Working as a Distribution Business Manager, Responsible for handling day to day operations of
sales and distribution of two areas in Karachi, Pakistan .Managed Liquid category distributions
with Monthly turnover of over 80 million. Handling two distribution point with the
team of Branch Managers Ado,s huge no of order booker & salesman.Maintaing
1

2. distibuion ROI,Stocks,Sales Revenue planing of ntarget achievement & set business
growth . Coordinate with the principale team and implement sop.
Zonal Sales Manager (Karachi)
March 2013 to December 2014
Gujranwala Food Industries (GFI) PVT LTD. under the brand name JOJO is a confectionery
manufacturing industrial unit and is one of the leading and largest confectionery companies in
Pakistan. GFI started in 1984 and since then company has added more than 150 innovative and
value added products in its portfolio, and the success has just started. Now GFI is producing High
Quality Candies, Chews, Bubbles, Chocolates, Lollypops, Wafers, Snacks and Instant Drinks, for
Customers around the world.
Working as a Zonal Sales Manager –Karachi for the Company and headed location and led the sales
force. Develop strong business relationship with distributors by continuously monitoring their
Remunerations & P&L; ensuring that distributors
remain profitable and at the same time makes sure that distributors and their teams work within
guidelines and principles
Contribute to the business review and budget planning for trade activities and analyze competitive
activities in the Zone.
Identification and Implementation of new Go to Market strategies that would lead the development
of initiatives and concepts needed to maintain company's competitive edge in the Zone.
Regional Sales Manager
(South) Omroc) January 2012 to Feb 2013
Over the last twenty years, Tariq Glass Industries Ltd. has excelled in the art of glass manufacturing.
Under the popular brand names of Toyo Nasic, Omroc and Nova, Tariq Glass Industries Ltd. has
become a reliable house hold name in Pakistan. By fulfilling the needs of quality glass tableware and
nurturing the basic ingredients of Quality, Variety, Reliability and above all having a Competitive Edge,
Tariq Glass Industries Ltd. is now the market leader in Pakistan.
I Worked as a Regional Sales Manager –South for the Company and headed location and led the
sales force. Develop strong business relationship with distributors by continuously monitoring their
P&L; ensuring that distributors remain profitable and at the same time makes sure that distributors
and their teams work within guidelines and principles
Contribute to the business review and budget planning for trade activities and analyze competitive
activities in the region.
2

3. Identification and Implementation of new Go to Market strategies that would lead the development
of initiatives and concepts needed to maintain company's competitive edge in the region.
Area Sales Manager
April 2005 to August 2011
Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A. - a company of Swiss origin headquartered in Vevey,
Switzerland. It is a food processing company, registered on the Karachi and Lahore stock exchanges
and operating in Pakistan since 1988 under a joint venture with Milk Pak ltd and took over
management in 1992. For ten years in a row, the company has won a place among the top 25
companies of the Karachi Stock Exchange.
Headquartered in Lahore, the Company operates four production facilities. Two of its factories in
Sheikhupura and Kabirwala are multi product factories. One factory in Islamabad and one in Karachi
produce bottled water. Through its effective marketing and a vast sales and distribution network
throughout the country, it ensures that its products are made available to consumers whenever,
wherever and however.
I worked as a Area Sales Manager for the Company. I got the opportunities to work in various
brands of the group, it provided me an immense in-depth knowledge and understanding of the
Beverage and Foods Business in Pakistan. Reporting to the Regional Manager, the major
responsibilities include managing overall operations of area, achievement of budgeted numbers, hiring
and training of sales team, designing of distribution network, the analysis of business decisions taken
and advising management on all operations matters.
I worked in complete Karachi East & West Region, Gone throw with extensive
traveling and got detailed knowledge of local markets and businessmen. Built Food &
Beverages from scratch and developed as one of the strongest brand in the Karachi
market.
Lead half of Karachi West Region with annual turnover exceeding well over Billion
rupee mark. This region had most developed and diverse retail channel in Pakistan. I
was responsible for Sales (Generating demand) and ensure strategic execution to meet
company sales forecasts. I had to work upon improvement of distribution effectiveness
for the portfolio, drive distribution infrastructure and systems, channel segmentation
and lead sales teams. Other Key responsibilities included: Key Customer’s Satisfaction,
Territory Growth and Development and Team Building.
Distribution Sales Executive
June 2001 to March 2005
I worked as a Distribution sales Executive, Responsible for handling day to day
operations of sales and distribution of two areas in Karachi, Pakistan .Managed Liquid
category distributions with annual turnover of over $9 million. Conceptualized &
presented the idea of “Blue Accounts” in Nestlé Pakistan. The idea revolutionized the
3

4. service model of most metro/non-metro regions of Nestlé Pakistan and resulted in high
growth by improving retail penetration and productivity.
Territory Sales Supervisor
September 1998 to May 2001
I started my professional career from Nestle Milk Pak and learnt the basics of supply
chain and distribution. I worked as a Territory Sales Supervisor and managed various
territories of Karachi city.
Worked as Territory Sales Supervisor lead the project of category wise order booking
system in Karachi, Now is implement nationally.
EDUCATION
MBA (Marketing) from University of Sindh, in 2009-10
Bachelors of Commerce from University of Sindh in 1997-98
Intermediate in Commerce from Board of Intermediate Education, Karachi
Matriculation in Science from Board of Secondary Education, Karachi
Course Attended
Sales Leadership at Market Place Rays Training & Development System Dec-2009
Sales Essentials – Full Throttle Farhad Karam Ali (Momentum Inc) Oct-2003
Sales Supervision Nestle Institute of Leadership Oct – 2001
Sales Force Training Nestle Institute of Leadership Mar– 2000
Professional Selling Skills Nestle Institute of Leadership Apr– 1998
4