1. CURRICULUM VITAE
Name Shakeel
Ahmed
Degree Master in
Business Administration
Job Title Zonal Sales
Manager Nationality Pakistani
Date of birth 18-10-
1979
Marital Status Married
Address R-7 Zoramin Residency Scheme 33
Off University Road
Karachi, Pakistan
Telephone +92 300 2338281 – 021-34993097
E-mail shakelahmed@yahoo.com
PROFESSIONAL SUMMARY
A Dynamic, energetic, results driven and award winning sales professional with more than 9
Years of experience .Proactive style of management with finely-boned interpersonal and time
management skills, to successfully manage a team and increase profitability achieving corporate
goals and objectives. Exceptional leadership abilities concerning team initiatives and strong
business acumen with the ability to improve customer retention levels within highly
competitive markets.
SKILLS & EXPERTISE
- Distribution Management - Event Management
- Key Account Development - Brand Activation
- Trade Marketing - BTL Activities Management
- Sales Operations - Merchandising Management
EXPERIENCE
Zonal Sales Manager (Karachi
March 2013 Present
Gujranwala Food Industries (GFI) PVT LTD. under the brand name JOJO is a confectionery
manufacturing industrial unit and is one of the leading and largest confectionery companies in
Pakistan. GFI started in 1984 and since then company has added more than 150 innovative and
value added products in its portfolio, and the success has just started. Now GFI is producing High
Quality Candies, Chews, Bubbles, Chocolates, Lollypops, Wafers, Snacks and Instant Drinks, for
Customers around the world.
Working as a Zonal Sales Manager –Karachi for the Company and headed location and led
the sales force. Develop strong business relationship with distributors by continuously
1

2. monitoring their Remunerations & P&L; ensuring that distributors remain profitable and at the
same time makes sure that distributors and their teams work within guidelines and principles
Contribute to the business review and budget planning for trade activities and analyze competitive
activities in the Zone.
Identification and Implementation of new Go to Market strategies that would lead the development
of initiatives and concepts needed to maintain company's competitive edge in the Zone.
.
Regional Sales Manager (South) Omroc
August 2012 to Feb 2013
Over the last twenty years, Tariq Glass Industries Ltd. has
excelled in the art of glass manufacturing. Under the popular brand names of Toyo Nasic,
Omroc and Nova, Tariq Glass Industries Ltd. has become a reliable house hold name in
Pakistan. By fulfilling the needs of quality glass tableware and nurturing the basic ingredients of
Quality, Variety, Reliability and above all having a Competitive Edge, Tariq Glass Industries
Ltd. is now the market leader in Pakistan.
I Worked as a Regional Sales Manager –South for the Company and headed location and
led the sales force. Develop strong business relationship with distributors by continuously
monitoring their P&L; ensuring that distributors remain profitable and at the same time makes sure
that distributors and their teams work within guidelines and principles
Contribute to the business review and budget planning for trade activities and analyze competitive
activities in the region.
Identification and Implementation of new Go to Market strategies that would lead the development
of initiatives and concepts needed to maintain company's competitive edge in the region.
Haleeb Foods Limited
October 2011 to April 2012
Haleeb Foods has achieved market leadership in several food categories with a very strong
portfolio, consisting of leading national and international brands – Haleeb, Candia, Dairy
Queen, Tea Max, Skimz, Just Fruit, Tropico, Fun Milk & Daizy. Apart from its extensive
nationwide distribution networks, Haleeb Foods is also serving several export markets
including South Korea, Bangladesh, Afghanistan and the Central Asian states.
I worked as a Area Sales Manager - Karachi for the Company and headed location and led
the sales force of over 50 members. The major responsibilities included generation of sales
revenue as per budgeted numbers through distribution network, injection of required
investments in business from company distributors and to ensure bottom line profits. My team
established first successful and profitable company owned distribution setup in Karachi.
2

3. Area Sales Manager (Corporate Sales)
April 2005 to August 2011
Nestlé Pakistan Ltd is a subsidiary of Nestlé S.A. - a company of Swiss origin headquartered in
Vevey, Switzerland. It is a food processing company, registered on the Karachi and Lahore
stock exchanges and operating in Pakistan since 1988 under a joint venture with Milk Pak ltd
and took over management in 1992. For ten years in a row, the company has won a place
among the top 25 companies of the Karachi Stock Exchange.
Headquartered in Lahore, the Company operates four production facilities. Two of its factories
in Sheikhupura and Kabirwala are multi product factories. One factory in Islamabad and one in
Karachi produce bottled water. Through its effective marketing and a vast sales and
distribution network throughout the country, it ensures that its products are made available to
consumers whenever, wherever and however.
I worked as a Area Sales Manager for the Company. I got the opportunities to work in
various brands of the group, it provided me an immense in-depth knowledge and
understanding of the Beverage and Foods Business in Pakistan. Reporting to the Regional
Manager, the major responsibilities include managing overall operations of area, achievement
of budgeted numbers, hiring and training of sales team, designing of distribution network, the
analysis of business decisions taken and advising management on all operations matters.
I worked in complete Karachi East & West Region, Gone throw with extensive traveling and
got detailed knowledge of local markets and businessmen. Built Food & Beverages from
scratch and developed as one of the strongest brand in the Karachi market.
Lead half of Karachi West Region with annual turnover exceeding well over Billion rupee
mark. This region had most developed and diverse retail channel in Pakistan. I was responsible
for Sales (Generating demand) and ensure strategic execution to meet company sales forecasts.
I had to work upon improvement of distribution effectiveness for the portfolio, drive
distribution infrastructure and systems, channel segmentation and lead sales teams. Other Key
responsibilities included: Key Customer’s Satisfaction, Territory Growth and Development and
Team Building.
Distribution Sales Executive (Dairy)
June 2001 to March 2005
I worked as a Distribution sales Executive, Responsible for handling day to day operations
of sales and distribution of two areas in Karachi, Pakistan .Managed Liquid category
distributions with annual turnover of over $9 million. Conceptualized & presented the idea of
“Blue Accounts” in Nestlé Pakistan. The idea revolutionized the service model of most
metro/non-metro regions of Nestlé Pakistan and resulted in high growth by improving retail
penetration and productivity.
3

4. Territory Sales Supervisor
September 1998 to May 2001
I started my professional career from Nestle Milk Pak and learnt the basics of supply chain and
distribution. I worked as a Territory Sales Supervisor and managed various territories of
Karachi city.
Worked as Territory Sales Supervisor lead the project of category wise order booking system in
Karachi, Now is implement nationally.
EDUCATION
MBA (Marketing) from University of Sindh, in 2009-10
Bachelors of Commerce from University of Sindh in 1997-98
Intermediate in Commerce from Board of Intermediate Education, Karachi
Matriculation in Science from Board of Secondary Education, Karachi
Course Attended
Sales Leadership at Market Place Rays Training & Development System Dec-2009
Sales Essentials – Full Throttle Farhad Karam Ali (Momentum Inc) Oct-2003
Sales Supervision Nestle Institute of Leadership Oct – 2001
Sales Force Training Nestle Institute of Leadership Mar– 2000
Professional Selling Skills Nestle Institute of Leadership Apr– 1998
4