1. Sudhir Kumar Oberoi
B- 303 River View Apartments,Mayur Vihar, Phase -1, Ext., Delhi – 110091 | sudhirkumar.oberoi@gmail.com | +91 9711300311
SUMMARY
Senior Marketing Leader Specialising in Augmenting Organisational Growth and Improving Brand Visibility in Oil
& Gas Industry. Over 35 years of Experience in a Major PSU, with Skills in Managing Supply Chain Management,
and Retail as well asInstitutional Salesacross the Country. Excellence in driving Strategic Planning, Distribution
Logistics, and Procurement Management. Expertise in Liaising with Government Entities, Coordinating with
Multiple Stakeholders, and Providing Guidance and Training to large Marketing Teams.
EXPERIENCE
1979 – 2015 HINDUSTAN PETROLEUM CORPORATION LIMITED Multiple Locations
A Government of India Enterprise having Navratna status, in the Fortune 500 and
Forbes 2000 lists.
2013 – 2015 Deputy General Manager – MBLRI Project, Upper India and HSE, NZ
 Managed Safety Surveys of 41 Depots / Terminals to determine requirement of Safety Gadgets to
make each location fully safe with world class standards and ensured its implementation thru in
house Engineering Teams.
 Handled entire Engineering including design and layouts in coordination with consultants and
managed Fabrication & Installation of new Water Tanks / Piping at Depots / Terminals in a total
safe manner as part of MBLRI through our in-house Engineering Teams.
 Plan strategies for productive utilisation of Non-operational and New Depots.
 Prepared and submitted two business proposals for alternate use of non-functional Depot facilities,
encompassing operations, modifications and Safety aspects, and a conceptualised proposal for
New Depot meeting all Safety Norms and Operational requirements.
 Served as Sole Arbitrator for 3 cases filed against the company by Dealers and Distributors
2012 – 2013 General Manager – Marketing, HPCL- Mittal Energy Ltd, Noida (on deputation)
 Handled Business Development activities of Solid Products - Polypropylene, Pet-coke & Sulphur
and coordinated for logistics / Supply Chain Management of all Liquid products of Refinery.

2.  Organised Customer Awareness Programmes to encourage entrepreneurs to set up
Polypropylene processing units in the Northern Region to develop the Polypropylene Market.
 Set up New Operation for Export of Polypropylene and Pet-Coke to Pakistan and Nepal.
2010 – 2012 General Manager –Marketing and Refinery Admin, HMEL, Bathinda (on deputation)
Handled Facilities and Logistics Management in the Refinery complex encompassing Furnishing 28
Functional Buildings, Administrative Block and 30 Guest Houses.
 Ensured accommodation and other amenities for Employees Consultants as well as Expatriates.
 Planned and got executed Marketing Infrastructure for smooth Evacuation of Refinery Products
including land procurement for different Marketing Facilities.
 Procured 150 acres of Land for Development of Refinery Township and 35 acres for Marketing
Facilities and also planned its basic infrastructure.
 Managed CSR Initiatives involving Skill Development and Welfare Programmes around Refinery.
2007 – 2010 General Manager – Marketing and Administration, Noida, HMEL (on deputation)
 Determined Market Potential and Carried out Marketing Surveys of Solid Products
(Polypropylene / Pet-coke / Sulphur) through Professional Agencies to know the Consumption
Patterns across the country by different Industries for formulation of Strategies for Economy of
Operation during the stage when Refinery was under construction.
 Managed Interior Infrastructure in bare shall building hired for setting-up of world class New
Corporate Office of HPCL– Mittal Energy Limited in Noida having an area of 38000 sq. ft. in a
very Short Period of 90 days and within the allocated budget of INR 9 crore.
2006 – 2007 Head – Retail Up-gradation, (Retail Engineering & Procurement) NZ (Dy. Gen. Manager)
 Headed Retail Engineering Dept. of NZ to Guide & Monitor progress of engineering activities of
10 Regions of NZ broadly for Development of New Retail Outlets, involving Management of
Designs, Monitoring Progress and Finalisation of Contracts / Purchase Orders thru Tendering.
 Instrumental in developing a Unique Retail Outlet which happens to be the Largest in Asia having
a spread over 10 acres piece of land within a shortest possible timelines of 7 months with
expenditure of INR 10 crore.
 Provided Solutions to overcome issues raised by Regional Offices in challenging engineering
situations.
2004 – 2006 Head – Retail Training and Promotions, Branding – HQO, Mumbai
 Improved Service Delivery Levels and Increased Profitability by running Promotional Schemes for
over 6000 Dealers across the country and enabling them to Develop Capabilities.

3.  Developed Training Methodologies for Dealer and Forecourt Staff of Retail Outlets and oversaw
delivery of ‘Train the Trainer’ Sessions from 18 Centres across India, in addition to this conducted
Surveillance Audits for Service Standards and Product Quality through a Third Party arrangement
for improving Service Delivery.
2001 – 2004
Head of Operations & Distribution– Supply Chain Management & Pricing – East
Zone, Kolkata
 Led a Logistics team of 35 officers and increased efficiency of Operations and Distribution activities
across 10 states of EZ, which included improvement in Productivity, Efficiency & Economics.
 Enhanced Profitability of locations by Improving Infrastructural Facilities and Optimised Product
Inventory. Developed four New Depots in EZ. Improved profitability thru review of Pricing avoid
any product under recoveries.
 Ensured timeliness of Deliveries and Minimised Losses by improving Logistics.
1999 – 2001 Chief Regional Manager – Marketing & State Level Coordinator – Delhi Region
 Strengthened Marketing of Petroleum Products across Delhi and Haryana covering 6 depots and
350 Retail Outlets and Direct Sales (Institutional) Channels, resulting in increase of around 10%
in top line
 Set up 12 new sites within timelines and budget and replicated success in Delhi by implementing
Strategies that Enhanced the Company’s Image and Aesthetic Appeal of Outlets in the Region
 Achieved Major Business of Govt. & Institutional Customers in the state of Delhi and Haryana.
1998 – 1999 Chief Regional Manager, Retail Marketing, Mumbai
 Exceeded Target with growth of over 10% from 250 high-volume Retail Outlets (petrol pumps) in
Mumbai city and two adjoining districts (Thane & Raigarh) through major Modernisation, Marketing
Discipline and Brand Management Initiatives.
o Secured new sites and commissioned 8 new outlets with a team of 14 Sales Officer / Managers
o Improved image of the company by enhancing the existing Retail Infrastructure
o Optimised Customer Convenience and experience by improving service delivery
o Prevented Malpractices by Strengthening Disciplinary Measures
1997 – 1998 Chief Procurement Manager, HQO, Mumbai
Headed Central Procurement Department and Finalised Purchase Orders worth INR 1000 Cr. During
the year, encompassing Equipment, Consumables, Engineering Contracts, Project Items, LPG
Equipment, Lube Additives and other materials for Depots, LPG Plants and Terminals across India.
 Improved Efficiency of Purchase Order management and secured increase of close to 20% in
number and value of orders.
 Handled preparation and floating of Tenders with a team of 18 officers, Negotiated with various
Vendors for best possible Rates and ensured fulfilment of orders at the earliest.

4. 1995 – 1997 Senior Regional Manager – (Marketing) Rajasthan, Jaipur
Headed Retail and Institutional Sales (Marketing) of Petroleum Products with a team of 16 Sales
Officers / Managers out of a total team of 50 officers. Prepared Business Plans, Managed Budgets and
catered to 20 major industrial customers and 50 SMEs.
 Achieved 17% Growth in Top line and 1% increase in Market share in Retail and Institutional
Business across the State of Rajasthan, which included Lubricants and LPG sales through 50
distributors.
o Secured a Major multi-year order from the state-owned electricity board despite a very strong
competition.
 Enhanced Infrastructure Facilities through modernisation of around 300 Retail Outlets (Petrol
Pumps) by adding Infrastructure like Storage Tanks and Pumps and other Facilities to resolve all
Product crisis and also commissioned 4 new Depots to Improve Logistics and Operations.
 Improved Service standards / aesthetics level of almost all Retail Outlets thru persuasion,
motivation and strict marketing discipline.
PRIOR
EXPERIENCE
HPCL
1990 – 1995, Manager – Operations & Engineering, Logistics, Procurements, Engineering - Delhi
1988 – 1990, Dy. Manager – Operations & Distributions- Logistics POL / LPG Chandigarh Region
1984 – 1988, Senior Retail Engineer, Mumbai Region
1979 – 1984, Operations Officer / Depot In-charge, Patiala / Pathankot Depots
EDUCATION &
PROFESSIONAL
DEVELOPMENT
Certificate Course in Business Environment & Strategic Management, DMS, IIT- Delhi, 2013
Master of Business Administration – Marketing, Annamalai University- (TN), 2010
Master of Arts – Public Administration, Annamalai University - (TN), 2008
Diploma in Civil Engineering – Pusa Polytechnic, New Delhi,1975
PERSONAL Date of Birth: February 14, 1955
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