1. BARRINGTON ANTONY
46/1986 B, ‘Karulathara House’, ST. Peter’s Church Road, Vadutha Boat Jetty, Vaduthala P.O
Cochin – 682023.
Email: barrington.antony@yahoo.com Mobile: 09388377727
Seeking middle level assignments in Sales & Marketing/ Business
Development with an organization of repute.
CAREER ABSTRACTS
 Over 18 years of experience in Sales & Marketing, business development, client relationship
management and sales promotion across various organizations.
 Currently Working with Credo Brands Marketing Private Limited (MUFTI) as Retail
Operations Manager (Kerala) with a CTC 7.50L P/A.
 Experience in exploring & developing markets/ clients, thereby accelerating growth & achieving desired
sales goals.
 Proficient at analyzing client requirements and thereby taking adequate measures while attending to it.
 An Out-of-the-Box Thinker with a proven track record of increasing revenues, establishing networks and
implementing retail marketing technique.
 Exceptional skills in communication, presentations & mentoring.

CAREER HIGHLIGHTS
May- 15 Till Date : Credo Brands Marketing Private Limited
Retail Operations Manager (Cost To Company Rs.7.50Lacs)
 Retail, LFS and also Business across Kerala.
 Responsible for handling 6 Stores with a Team of Six Store Managers, Nineteen Fashion Consultants.
 Responsible for Opening New Stores across Kerala in COCO, COFO and FOFO Model to improve
Brand Visibility.

2.  Responsible for improving Business and Achieving the Companies set Targets.
 Responsible for improving Business by implementing New Schemes for our Retail Stores.
 Responsible for having a control on Stock Inventory and Space Management.
 Responsible for Competitor Analysis by keeping abreast of Market trends and Competitor moves to
achieve maximum Market Share.

Achievements:-
.Identified and Signed New Locations for Hi Street Stores in Ernakulam, and Kottayam and
also in Capitol Mall – Kannur and Mall Of Travancore - Trivandrum.
.Successfully Opened 2 Store in Calicut, COCO Store in Hilite Mall, Calicut and FOFO
Store in Focus Mall, Calicut .
.Improved the Business from 1.36 Crores to 3.60 Crores.
June- 14 – May-15 : BIBA Apparels Private Ltd
Area Sales Manager (Cost To Company Rs.6.00Lacs)
 Retail, LFS and also assisting the Booking Agent on MBO Business across Kerala.
 Responsible for handling a Team of Four Store Managers, Fifteen Sales Executives.
 Responsible for Opening New Stores across Kerala in COCO and FOFO Model to improve Brand
Visibility.
 Responsible for improving Business and Achieving the Companies set Targets.
 Responsible for improving Business by implementing New Schemes for our Retail Stores.
 Responsible for having a control on Stock Inventory and Space Management.
 Responsible for Competitor Analysis by keeping abreast of Market trends and Competitor moves to
Achieve maximum Market Share.
Achievements:-
.Identified and Signed New Locations for Stand alone Stores in Calicut, Thrissur &
Kottayam.
.Signed up on a Franchise Model Store at Panampally Nagar, Cochin.
June-13 – January-14: Pepe Jeans India Private Ltd
Area Sales Manager (Cost To Company Rs.7.50Lacs)

3.  Handling Distribution, Retail and LFS across Kerala.
 Responsible for handling a Team of Three Store Managers, Nine Fashion Consultants, Distributor Staff
and Franchisee Outlets.
 Responsible for Opening New Stores across Kerala in COCO and FOFO Model.
 Responsible for Opening new MBO Outlets and increasing the Primary and Secondary sales as per the
Company set Targets.
 Responsible for improving Business by implementing New Schemes for our Retail Outlets .
Achievements:-
. Successfully Opened a New Retail Store (COCO) in Ernakulam Centre Square.
MAR-11- June -13: Flight Raja Travels Pvt Ltd.
State Head (COST TO COMPANY Rs.7.50 lacs)
 Monitoring complete operations encompassing, marketing & business development across Kerala.
 Responsible for handling a team of Two sales officers and One Territory Manager
• Handling a business of Rs 15 crores for the entire year.
• Handling a total of 400 agents across the territory
• Responsible for Domestic/International/Hotels and Holiday B2B Sales in Kerala
Achievements:-
• Successfully launched different products like Hotel, Flight + Hotel & holidays in the assigned
market..
• Has increased the transacting agents from 40 nos to 240 nos & the turnover from 20Lacs to
1.25Crores (Per Month) in One & Half Years.
• Having control over credits and converting small agents from credit to cash Agent thus controlling
the market out standings.
JAN’06-to FEB’11: Reid & Taylor ( Ind ) Ltd..
Regional Sales Manager (COST TO COMPANY Rs.6.05 lacs)

4.  Monitoring the complete Apparel operations encompassing sales, marketing & business development
across Kerala & Tamilnadu.
 Responsible for handling a team of Two sales officers
 Handling a business of Rs. 5 crore for the entire year.
 Instrumental in achieving an average business turnover increased from 2 crores to 5crores.
 Areas work :-Kerala & Tamilnadu
Achievements:-
• Successfully launched Belmonte Brand across Kerala by appointing a DCA in and opening
maximum stores.
• Opened Reid & Taylor Exclusive Franchise store in Cochin.
June’00 to Dec’05: Arvind Brands Limited.
Area Sales Manager
 Administered the entire sales operations by providing leadership, motivation & control to the sales team
to excel in their field.
 Efficiently handling a team size of One Sales Officer for the Brand Flying Machine with an annual
business of Rs. 1.5 crores.
 Effective in SKU wise forecasting on monthly as well as quarterly basis.
 Demonstrated excellence in successfully implementing new sales & credit policy in the state.
 Successful in Opening 2 Flying Machine Stores in Cochin and Calicut.
 Distinction of achieving the highest sales figure for the territory and the highest growth in the region .
 Areas work :-Kerala.
Aug’97-May’00: Diana Garments Pvt Ltd (Franchisee for Arvind Mills Ltd)
Sales Officer
 Joined as a Sales Officer to promote Ruf & Tuf Ready Made Garments in North Kerala Region.
 Handling a Distributor based at Calicut.
 Responsible for Primary and Secondary Targets set by the Company
 Responsible for Brand Awareness and Road Show Activities
 Areas Work :- North Kerala
ACADEMIC CREDENTIALS

5. 1989 Govt Model High School Calicut 69%
1992 Pre Degree St. Joseph’s College Devagiri Calicut 72%
1995 B.A Eng Literature St. Joseph’s College Devagiri Calicut 68%
DATE OF BIRTH: April 02nd, 1974
Barrington Antony
9388377727

6. 1989 Govt Model High School Calicut 69%
1992 Pre Degree St. Joseph’s College Devagiri Calicut 72%
1995 B.A Eng Literature St. Joseph’s College Devagiri Calicut 68%
DATE OF BIRTH: April 02nd, 1974
Barrington Antony
9388377727