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SHAHID KHALIL
S/O Rao Khalil Ahmad, Cell: +92-332-7004698
House # 233, Block X, Bodla Town, Tel: +92-61-4555160
Near ChowkQazafi – Multan. E-mail: shahidkhalil89@gmail.com
CAREER OBJECTIVE
Seeking a Sales & Marketing position in an organization where my experience + knowledge will be updated,
my skills will be utilized and also to enhance my skills through passionate, challenging, career oriented and
motivational tasks by working in a dynamic environment in pursuit of a good profession.
SKILLS & ABILITIES
Communication Skills: Exceptional listener and communicator who effectively conveys information
verbally and in writing
IT Skills: Computer-literate performer with extensive software proficiency covering wide variety of
applications
Leadership Skills: Goal-driven leader who maintains a productive climate and confidently motivates,
mobilizes, and coaches employees to meet high performance standards
Problem Solver: Innovative problem-solver who can generate workable solutions and resolve complaints
Team Player: Flexible team-player who thrives in environments requiring ability to effectively prioritize &
juggle multiple concurrent projects
Analytical thinking: Highly analytical thinking with demonstrated talent for identifying, scrutinizing,
improving, and streamlining complex work processes
WORK EXPERIENCEAS Territory Sales Officer Level(03)
Organization PepsiCo Foods Snacks FritoLay
Type FMCG Food Snacks & Beverages
Area Sahiwal Outskirts
Tenure June 2015 till date
KEY RESPONSIBILITIES
 Driving Primary and secondary business of MNP Sahiwal SDs Chichawatni, Mianchnu, Harrapa, Gagu
Mandi, Kasowal, Ghaziabad and Arifwala.
 Managing primary sales and warehouse inventory of MNP Sahiwal business as product age matters a lot in
Frito-Lay business.
 Handling 7 Distributors and 19 DSRs team excluding Delievery Men and Spot sellers.
 Managing and serving at around 3000 shops universe in PC and NPC segments.
ACHIEVEMENTS
 Achieving brand wise primary and secondary targets of SDs and MNP as well month on month bases.
 Increased productivity and line strike consistently by implemented basic fundamentals to get rid off
traditional credit systemin market.
 Implemented 8 business building blocks and 10 steps of a call by training team.
 Has developed and executed (RCP) Rural Coverage Plan in Chichawatni and Mianchnu.
WORK EXPERIENCEAS Senior Territory Sales Officer
Organization Mondelez Pakistan Ltd (Formerly Kraft Foods Pak Ltd)
Type FMCG – Food & Beverage
Area Vehari&Burewala
Tenure May 2014 to June 2015
ACHIEVEMENTS
Delivering more than 61% growth in areas like Vehari, Burewala, Hasilpor, Chishtian, Mailsi, Bahawalnagar,
Haroonabad and other 10 towns.
Managing a team of 19 persons (DSFs and Spot Sellers)
Marginal Increase in AC Neilson ND & WD numbers for Tang & Cadbury vs last period
Operational excellence by organizing complex functions of team into more simplified tasks
Designed & develop a session Unstoppable (An informal/self-sponsored session for all team to conduct
different motivational and recreational activities periodically.
KEY RESPONSIBILITIES
Currently managing a territory of 2 secondary and 15 primary towns.
Managing & serving a customer universe of 4000 in all towns.
Distribution handling: ROI calculation, Inventory cover, weekly phasing, coverage model, sales
management
WORK EXPERIENCEAS Territory Sales Officer
Organization Mondelez Pakistan Ltd (Formerly Kraft Foods Pak Ltd)
Type FMCG – Food & Beverage
Area FaisalabadB + LMT
Tenure July 2012 to Apr 2014
ACHIEVEMENTS
Increased coverage by 93% vs. last year, i.e. shops increased from 1311shops to 2535outlets.
Growth in calls productivity from 79.2% to 85% vs. last year
Conducted a Gap analysis in SKU/Bill and Focus on LUPs to drive it from 3 to 5.
161% Growth in LMT Channel by starting Space purchasing 1sttime in Mondelez Pakistan in FSD.
Delivered 51% growth in FSD GT which was highest in any GT Market in Top 10 towns of Pakistan.
 In March 2014 winner of Best LMT Market award after visit of MD Pakistan
Only Faisalabad has delivered its year volume contract in June.
KEY RESPONSIBILITIES
managing a team of 8sales representatives and 2 Merchandisers @ Faisalabad B.
Managing & serving a customer universe of 2535in Faisalabad and 4 SD Towns Sangla Hills, Jhumra and
Khuriawala
Distribution handling: ROI calculation, Inventory cover, weekly phasing, coverage model, sales
management
Enabling Mondelez products growth at all Channels like Retail, Wholesale, Modern Trade & Institutes
Delivering targets on month on month basis by deploying them rightly on the basis of Brands, DSFs& Area
Using RD.net system as a power user at Faisalabad Zone.

Executing Company’s marketing plan with excellence by fixing the sales fundamentals like distribution,
pricing, shelving.
Managing 60% Faisalabad Retail SD Towns and All FSD LMT database of coverage, volume, initiatives
exploitation
WORK EXPERIENCEAS Sales Representative
Organization Abudawood Pakistan (Joint Partners of Procter & Gamble)
Type FMCG-Distribution Company
Area Multan
Tenure Dec 2010 to June 2012
ACHIEVEMENTS
Best Sales Rep of the Business year July 2011 to June 2012 and promoted to SD Supervisor but I selected
MDLZ
The first who maintained the SKU/Bill above 14 in all of the year vs target of 9.
The first who maintained a C section in Abudawood Golden Hot Spot which was 15 % of section in Branch.
Winner of Ariel Boom BoomChoka Sales Rep for 4 consecutive months which is total time of initiative.
My market announcedBest Market by P&G Consumer Business Development (CBD) Headin OCT 2011.
KEY RESPONSIBILITIES
Business development through direct sales
Effective execution of sales plans & strategies designed by higher management.
Meeting the targets by using company tools
Objection handling through P&G principles
Making products in better in terms of visibility & displays.
INTERNSHIPS
 4months training as Territory Sales Executive in Reckitt Benckiser Pakistan.
 6 weeks practical internship in Shamim& Company Pepsi Cola Bottlers Multan.
EDUCATION
Session Degree Institute Achievements
2007-09 MBA Marketing The Islamia University of BahawalpurCGPA 3.20.
2005-07 Graduation TheIslamia University Of Bahawalpur1st Division 75%
2003-05 Intermediate BISE Bahawalpur 1st Division 73%
2001-03 MatriculationBISE Bahawalpur First Division 61%
ACADEMIC PROJECTS
 A comprehensive Research Report on the “ High Profit Margin of ABL in the Bahawalpur Region ’’
 A comprehensive report on “Buzz Marketing”. How we use it in IMC program of a business.
 A project on Total Quality Management.
 A project on “Baby Car Seat” about a new business in international market.
 A research report on factors of failure of super market business in Bahawalnagar.
 A report on Merchandising in brands promotion how it works and its importance in sales management.
INTERESTS
Always looks on how I can improvise each and every single aspect of my life.
Searching motivational materials and apply that on my routines approaches and to deliver them others.
Brands and Markets
Movies
PERSONAL DATA
Date of Birth March 12, 1989
N.I.C No 31105-8658815-5
Marital Status Single
Work Experience 5 Years
Religion Islam
References will be furnished on demand.

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FMCG Sales Professional Shahid Khalil

  • 1. SHAHID KHALIL S/O Rao Khalil Ahmad, Cell: +92-332-7004698 House # 233, Block X, Bodla Town, Tel: +92-61-4555160 Near ChowkQazafi – Multan. E-mail: shahidkhalil89@gmail.com CAREER OBJECTIVE Seeking a Sales & Marketing position in an organization where my experience + knowledge will be updated, my skills will be utilized and also to enhance my skills through passionate, challenging, career oriented and motivational tasks by working in a dynamic environment in pursuit of a good profession. SKILLS & ABILITIES Communication Skills: Exceptional listener and communicator who effectively conveys information verbally and in writing IT Skills: Computer-literate performer with extensive software proficiency covering wide variety of applications Leadership Skills: Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards Problem Solver: Innovative problem-solver who can generate workable solutions and resolve complaints Team Player: Flexible team-player who thrives in environments requiring ability to effectively prioritize & juggle multiple concurrent projects Analytical thinking: Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes WORK EXPERIENCEAS Territory Sales Officer Level(03) Organization PepsiCo Foods Snacks FritoLay Type FMCG Food Snacks & Beverages Area Sahiwal Outskirts Tenure June 2015 till date KEY RESPONSIBILITIES  Driving Primary and secondary business of MNP Sahiwal SDs Chichawatni, Mianchnu, Harrapa, Gagu Mandi, Kasowal, Ghaziabad and Arifwala.  Managing primary sales and warehouse inventory of MNP Sahiwal business as product age matters a lot in Frito-Lay business.  Handling 7 Distributors and 19 DSRs team excluding Delievery Men and Spot sellers.  Managing and serving at around 3000 shops universe in PC and NPC segments. ACHIEVEMENTS  Achieving brand wise primary and secondary targets of SDs and MNP as well month on month bases.  Increased productivity and line strike consistently by implemented basic fundamentals to get rid off traditional credit systemin market.  Implemented 8 business building blocks and 10 steps of a call by training team.  Has developed and executed (RCP) Rural Coverage Plan in Chichawatni and Mianchnu.
  • 2. WORK EXPERIENCEAS Senior Territory Sales Officer Organization Mondelez Pakistan Ltd (Formerly Kraft Foods Pak Ltd) Type FMCG – Food & Beverage Area Vehari&Burewala Tenure May 2014 to June 2015 ACHIEVEMENTS Delivering more than 61% growth in areas like Vehari, Burewala, Hasilpor, Chishtian, Mailsi, Bahawalnagar, Haroonabad and other 10 towns. Managing a team of 19 persons (DSFs and Spot Sellers) Marginal Increase in AC Neilson ND & WD numbers for Tang & Cadbury vs last period Operational excellence by organizing complex functions of team into more simplified tasks Designed & develop a session Unstoppable (An informal/self-sponsored session for all team to conduct different motivational and recreational activities periodically. KEY RESPONSIBILITIES Currently managing a territory of 2 secondary and 15 primary towns. Managing & serving a customer universe of 4000 in all towns. Distribution handling: ROI calculation, Inventory cover, weekly phasing, coverage model, sales management WORK EXPERIENCEAS Territory Sales Officer Organization Mondelez Pakistan Ltd (Formerly Kraft Foods Pak Ltd) Type FMCG – Food & Beverage Area FaisalabadB + LMT Tenure July 2012 to Apr 2014 ACHIEVEMENTS Increased coverage by 93% vs. last year, i.e. shops increased from 1311shops to 2535outlets. Growth in calls productivity from 79.2% to 85% vs. last year Conducted a Gap analysis in SKU/Bill and Focus on LUPs to drive it from 3 to 5. 161% Growth in LMT Channel by starting Space purchasing 1sttime in Mondelez Pakistan in FSD. Delivered 51% growth in FSD GT which was highest in any GT Market in Top 10 towns of Pakistan.  In March 2014 winner of Best LMT Market award after visit of MD Pakistan Only Faisalabad has delivered its year volume contract in June. KEY RESPONSIBILITIES managing a team of 8sales representatives and 2 Merchandisers @ Faisalabad B. Managing & serving a customer universe of 2535in Faisalabad and 4 SD Towns Sangla Hills, Jhumra and Khuriawala Distribution handling: ROI calculation, Inventory cover, weekly phasing, coverage model, sales management Enabling Mondelez products growth at all Channels like Retail, Wholesale, Modern Trade & Institutes Delivering targets on month on month basis by deploying them rightly on the basis of Brands, DSFs& Area Using RD.net system as a power user at Faisalabad Zone.
  • 3.  Executing Company’s marketing plan with excellence by fixing the sales fundamentals like distribution, pricing, shelving. Managing 60% Faisalabad Retail SD Towns and All FSD LMT database of coverage, volume, initiatives exploitation WORK EXPERIENCEAS Sales Representative Organization Abudawood Pakistan (Joint Partners of Procter & Gamble) Type FMCG-Distribution Company Area Multan Tenure Dec 2010 to June 2012 ACHIEVEMENTS Best Sales Rep of the Business year July 2011 to June 2012 and promoted to SD Supervisor but I selected MDLZ The first who maintained the SKU/Bill above 14 in all of the year vs target of 9. The first who maintained a C section in Abudawood Golden Hot Spot which was 15 % of section in Branch. Winner of Ariel Boom BoomChoka Sales Rep for 4 consecutive months which is total time of initiative. My market announcedBest Market by P&G Consumer Business Development (CBD) Headin OCT 2011. KEY RESPONSIBILITIES Business development through direct sales Effective execution of sales plans & strategies designed by higher management. Meeting the targets by using company tools Objection handling through P&G principles Making products in better in terms of visibility & displays. INTERNSHIPS  4months training as Territory Sales Executive in Reckitt Benckiser Pakistan.  6 weeks practical internship in Shamim& Company Pepsi Cola Bottlers Multan. EDUCATION Session Degree Institute Achievements 2007-09 MBA Marketing The Islamia University of BahawalpurCGPA 3.20. 2005-07 Graduation TheIslamia University Of Bahawalpur1st Division 75% 2003-05 Intermediate BISE Bahawalpur 1st Division 73% 2001-03 MatriculationBISE Bahawalpur First Division 61% ACADEMIC PROJECTS  A comprehensive Research Report on the “ High Profit Margin of ABL in the Bahawalpur Region ’’  A comprehensive report on “Buzz Marketing”. How we use it in IMC program of a business.  A project on Total Quality Management.  A project on “Baby Car Seat” about a new business in international market.  A research report on factors of failure of super market business in Bahawalnagar.  A report on Merchandising in brands promotion how it works and its importance in sales management.
  • 4. INTERESTS Always looks on how I can improvise each and every single aspect of my life. Searching motivational materials and apply that on my routines approaches and to deliver them others. Brands and Markets Movies PERSONAL DATA Date of Birth March 12, 1989 N.I.C No 31105-8658815-5 Marital Status Single Work Experience 5 Years Religion Islam References will be furnished on demand.