1. CURRICULUM VITAE
AMIT TAH
Seeking Senior-level assignments in Sales & Marketing/ Business
Development with an organisation of repute
SCHOLASTICS
Master of Business Administration 1994-96
Guru Ghasidas University
Bilaspur (C.G.) with 68%
Graduation-Bachelor of Commerce 1991-94
Guru Ghasidas University
Bilaspur (C.G.) with 59.75%
SNAPSHOT
~ A competent professional with 17 years of experience in Sales &
Marketing~
 Presently associated with Parle Products Pvt. Ltd.Raipur as Area Sales
Manager handling a turnover of more then 150crs PA .
 Proficient at analysing market trends to provide critical inputs & formulating
selling & marketing strategies.
 Adroit at maintaining cordial relationship with customers, ensuring quality and
service norms to achieve customer satisfaction and business retention.
 Possess good administrations skills.
 Proven track record of increasing revenues, establishing networks, streamlining
workflow and creating a team work environment to enhance productivity.
 Excellent communicator with strong negotiation skills having leadership qualities
& analytical power.
CORE COMPETENCIES
Sales and Marketing/ Business Development
 Developing marketing strategies to build consumer preference and drive
volumes.
 Evaluating marketing budgets periodically including manpower planning initiatives
and ensuring adherence to planned expenses.
 Providing direction to execute promotions/ launches in sync with regional
characteristics.
 Building brand focus in conjunction with operational requirements.
 Ensuring maximum brand visibility and capturing optimum market shares.
Channel Management
 Identifying financially strong and reliable dealers resulting in deeper market
penetration and reach.
 Monitoring dealer sales & marketing activities; implementing effective strategies
to maximise sales and accomplishment of revenue and collection targets.

2. Key Account Management
 Developing relationships with key decision makers in target organisations for
business development.
 Understanding the client’s requirements & providing quality services.
 Identifying prospective clients from various sectors, generating business from the
existing clients, thereby achieving business targets.
 Evolving market segmentation & penetration strategies to achieve targets.
Client Servicing
 Assessing the customer feedback, evaluating areas of improvements with regular
scientific analysis for evolving newer growth patterns of the brand.
Team Management
 Leading, mentoring & monitoring the performance of the team to ensure
efficiency in operations.
 Driving and leading the team to achieve targets and goal sheets given by the
company.
EMPLOYMENT PROFILE
Since July 2007 to till date at Parle Products Pvt. Ltd., Raipur as Area Sales
Manager
Parle Products Pvt. Ltd., the manufactures and marketing of Parle Biscuits Snacks &
confectionery brands like Parle G, KrackjacK , Monaco Hide & Seek, Kaccha Mango
Bite, Poppins,Chips & Stix etc.
Job Role:
 Handling General Trade, Modern Trade and Institution.
 Handling 11 Crores business per month.
 Handling 75 Distributors,3 Sales Executive and 7 Sales Officers.
Accountable for:
 Market Development and New Area Development.
 Coverage Expansion and Coverage Consolidation.
 Rural Penetration.
 Modern Trade
 Finding out new opportunity for growth of business.
Achievements in last 5 yrs
 20% growth in coverage.
 22% value growth in business.
 Coverage Extended up to 1k pop town.
 Best performance in Snacks Category in MPCG achieved 24% market share
in single year.
 Successfully launched Various New Products.

3. LAST EMPLOYER
DABUR INDIA LIMITED (DEC-96 to July 2007)
The 1st
and only Indian FMCG Company having presence in the different segment
such as oral care ,toiletries, health care ,skin care ,babycare ,foods & otc products.
DIVISION - CONSUMER CARE DIVISION
POSITION - SENIOR SALES OFFICER
LOCATION - RAIPUR(C.G.)
JOB PROFILE -
 Planning Sales Promotion of Company’s Product.
 Managing Stockist , Superstockist & Substockist.
 To develop the working skills of the ISR’S & SSM’S by periodical OJT.
 Managing distribution depth & width.
 Designing marketing strategy for penetration of product into interior market.
 Planning Sales Promotion for the Departmental stores.
 Managing Redistribution.
 Sales Administration.
 Tracking of Competitor’s activity.
.
ACHIEVEMENTS –
 Expanded the retail distribution in the Raipur & other cities of Chattisgarh
 Appreciated so many times for the Displays.
 Star Performer for the 4 times.
 Done the coverage expansion through appointing superstockist in Raipur,
Ambikapur, Durg & Rajnandgaon & for the 1st
time in Dabur appointed the
sobstockist’s in below 10k &5k pop.
 Managed the Van working & Hat Bazar activity.
 Brand Availability- aim to add new outlet & also ensure increase in number or
lines sold per call which gave additional volume.
 Focus on Growth Pack – ass growth packs are different for different areas, by
proper selection of growth pack the sales will grow.
 Successfully launched the various new brands nearly in all parts of
Chattisgarh.
 Operated innovative trade scheme like One Day Scheme for wholesale Chandi
hi Chandi Scheme for S.S. towns & many more
 Appreciated so many times for the new conversion of scheme’s & 3rd
party
scheme formulation.
 Done Forecasting for the Depot several times.
PERSONAL PROFILE
NAME - Amit Tah
FATHER’S NAME - Late Shri K.M.Tah
ADDRESS - B-07,1ST
Floor,Vrindavan Garden
Daldal Seoni,Raipur (C.G.)
Call At:09425219419,09009088877
D.O.B - 3rd
April 1972
MARITAL STATUS - Married

4. Date:- [AMIT TAH]