FMCG Goods

1. Résumé
FARUKH MALIK
House # 99-- J , Gulberg- 3 Lahore 54660.
Mobile 0333 4359811 Landline 0092 42 35866000
I am a results driven, self-motivated and resourceful entrepreneur with highly developed analytical and
strategic skills. I offer a proven ability to develop and strengthen teams in sales and management to
maximize the efficiency and profitability of the company.
My experience is rich in change management and leading teams to success as well as growing all
sectors of an organization to make it a dynamic and progressive unit.
I possess excellent communication skills and the ability to establish sustainable and profitable
relationships with customers, suppliers and stakeholders.
Specialties in :
Business development and Sales management
- Client relationship management
- Turnaround & change management
- Inspirational team leader
- Due diligence, deal structuring & contract negotiations
- Project management
- Sales & operations planning
- Solution selling and competitive analysis
- Technical operations, production & repair management
- Portfolio management
Work Experience
2012- Present Successfully running an FMCG distribution setup in Lahore Retail market
Ensuring order execution by implementing Proposed Journey Plan to smartly manage this Cost
centre , then Ensuring Drop Size of all SKUs to 80% for Modern Trade Key Account outlets.
Daily monitoring of Weekly targets, focusing on SKU wise sales closely monitoring
Order bookers territory wise performance.
Ensuring Display of all SKUs at prominent places in retail outlets through sales team
Evening visits to fill the gap of products sold during the day at high turnover Key Accounts.
Account Management, Field Sales, Trade Marketing or Customer Marketing
(with extensive customer contact).
2004 Present Owner Speed Fill Services Retail sales of Compressed Natural Gas Station
2002 Area Manager North TOTAL Parco Pakistan Limited – Institutional Bulk Sales
2001 Deputy Marketing Manager Beacon House Informatics JV Informatics Holdings Singapore
1999 Enhanced market share and Achieved Sales Targets managing a Sales team of 28 which included
company employees ASMs and distributors Field order bookers as Regional Sales Manager Northern
Pakistan - Decorative Berger Paints Then I was trusted with the assignment of
Regional Sales Manager Central Pakistan generating business from Retail Network,
Newly constructed houses and Institutional Business including commercial buildings New and
Old. Establishing strong customer relationship and manage agreements of respective portfolio
to ensure profitable business growth.

2. Also to maintain a liaison with the KO locations to ensure operational execution at all respective
customers for outlet servicing, activation, sales building activities & AR monitoring
1997 Industrial Sales in 3M Pakistan Ltd. Karachi Achieved the sales target for Specialty tapes &
adhesive & Aerospace products of 3M. I established distribution network throughout Pakistan and
simultaneously generated business by Direct selling to institutions and Key Accounts.
1995 Industrial Sales in Shell Pakistan Limited. Direct Bulk Sales to Key Accounts and factories.in
Karachi SITE , Lahore Region and Multan Division industrial customers.
Educational Qualification
1994 Masters in Business Administration Institute of Business Administration
Karachi Pakistan
1992 Bachelor of Arts Punjab University Lahore
Economics & Statistics
1989 Fellow of Science Aitchison College Lahore
1987. School Certificate Aitchison College Lahore
Computer and Data Analysis Skills
- Strong knowledge and Proficiency of Microsoft Office
- Data Analysis , and using market research techniques for achieving better response from customers
- Number Crunching Capability
Proficiency in Languages
Fluent in English , Urdu, and Punjabi
Salient features of my assignments while working for these companies:
 Efficiently and effectively managing the sales administration
 Developing and executing an effective joint business plan with the customers;
 Managing and improving the close relationship with the customer across all functions to support
the delivery of the business plan;
 Developing a strong understanding of customer category and brand strategy, working closely with
Product category and marketing teams;
 Managing event and activity planning to maximize sales;
 Reacting commercially, promptly and effectively to competitor insight;
 Working with the customer to develop an activity plan for the year;
 Representing and feeding the customers’ needs at Berger by holding painter and customer parties
and demonstrating the application of paint on various surfaces to enhance confidence amongst
customers as regards to product quality.
 Management and development of team members to synchronize all efforts to achieve our
Sales Target and business plan Objectives

3. To
Human Resource Manager
February 12, 2015
You would be pleased to know that Your esteemed organization provides opportunities to Managers with
B2B and FMCG experience. I would request the management to evaluate my application and enable me to
become a team member of your team for Sales and Marketing functions..
I am currently managing and distributing Dalda Foods Ltd. Product range at Key Accounts in Lahore.
Earlier I had started a distribution setup in Lahore for Bisconni biscuit products which included all SKUs of
there product range and my prime responsibility was to execute the orders generated by the order
bookers on the previous day from a retail network of 3000 retail outlets . Then Shahi, Zain products and
GIGLY products were also added to our distribution setup and separate sales team for each product line
generated orders and products were delivered to the retail outlets the next day by our sales people on
delivery vans . Delivery terms include cash collection or cheque receivables for the orders delivered.
I have a career in Sales and Marketing and have worked in markets executing Field Sales throughout
Pakistan since 1995, these include Karachi , Lahore , Islamabad Multan Faisalabad Sialkot Peshawar
DG Khan Kot Addu Muzzaffargarh Bahawalpur Sahiwal.
In 2004 I became an Entrepreneur and have gained experience of setting up and running my own
businesses to date . I started my business of compressed natural gas vehicle refueling at Lahore after
obtaining a loan from the bank which I successfully paid off. Then in 2012 I started a FMCG Distribution
network in Lahore covering more than 3000 retail outlets, selling and distributing edible consumer products
to a network of retail outlets twice a week territory wise according to proposed journey plan .
In Shell I was responsible for direct sales to Key Account Industrial customers in the Multan and Karachi
respectively.
While at 3M I managed distributors in 3M for each line of Products example adhesive tapes , aero space
products etc. and also sold to institutional clients directly these included exporters of spices , garments,
courier and pharmaceutical companies
Whereas in Berger Paints as a Regional sales manager Decorative I was responsible for Retail sales
throughout North and Central Pakistan by catering to the market needs through Distributors and managing
and motivating their sales force to achieve the Targets and to enhance their performance . In addition to
that I managed Berger Paints permanent Sales force for order generation from the retail outlets and a
separate Projects team for generating bulk business from projects like new housing schemes and new
buildings .
Then I managed the Mega Projects sales team directly selling to institutions and Colour consultants and
Interior colour selection teams for providing solutions to customers for repainting their houses.
Finally in TOTAL I was responsible for starting up the operation in Northern Pakistan which includes
establishing an office and then establishing an industrial customer base in the Northern Pakistan region.
Best Regards
Farukh Malik +92 333 4359811 04235866000