1. PARVEEN KUMAR CHOPRA
Mobile: +91 9818216536; Email:parveen210@gmail.com
Seeking senior managerial assignments in Sales and Marketing/ Business Development/ Distribution
Management in a growth oriented organisation preferably in FMCG industry.
CAREER ABSTRACT
 An astute and result oriented professional with over 33 years of
vast experience (including 10 years of experience in production,
logistic, asset & man power management etc. in FMCG &
Processing Industry.
 Strong business acumen with the ability to execute a wide range of
sales and marketing strategies to establish market presence and
increase revenues and profitability.
 A proactive planner with expertise in market plan execution, key
account management with skills in competitor/ market analysis.
 Successful at building and leading sales and marketing teams for
various organisations. Excel at building sales channel.
 Skills to drive business growth, capitalize on new revenue
potential, and manage all aspects of daily business operations.
 Facilitate a team approach to achieve organizational objectives,
increase profitability and enhance employee morale.
 Proficient in Dry & Frozen Retail Chain Management and C & F &
WD operation.
 Possess excellent team building, leadership, relationship
management and analytical skills.
BUSIENSS SKILLS
 Planning and implementing strategies with relation to enhance the business. Budgeting, monitoring
and evaluate the implementation process and decide the way forward strategy.
 Actively involved in business analysis for assessing the revenue potential in business opportunities.
 Identifying and developing new streams for long-term revenue growth and maintaining relationships
with customers to achieve repeat/ referral business.
 Evolving market segmentation & penetration strategies to achieve targets.
 Developing marketing strategies to build consumer preference and drive volumes.
 Building brand focus in conjunction with operational requirements and ensuring maximum brand
visibility and capturing optimum market shares.
 Evaluating marketing budgets periodically including manpower planning initiatives and ensuring
adherence to planned expenses.
 Providing direction to execute promotions & launches, as part of brand building development effort.
 Identifying and networking with channel partners, resulting in deeper market penetration and reach.
 Evaluating the performance of channel partners & monitoring their sales and marketing activities.
 Generating and maintaining MIS for tracking performance.
 Imparting continuous on job training to the workforce for enhancing their productivity & operational
efficiencies through knowledge enhancement / skill building.
CAREER HIGHLIGHTS
Since Jun’90 M/s Mother Dairy Foods Processing, Delhi, Fruit & Vegetable Unit) as Deputy
Manager [Territory of Delhi, NCR, UP and MP & Chattisgarh]
Growth Path: Launched ,Maintained & Enhanced the ‘Safal’ Brand
Jun’90 Executive
November 2016 Deputy Manager
Job Profile
CORE COMPETENCIES
Profit Centre Operations
Sales and Marketing
Business Development
Product Launch/
Promotions
Distribution Management
Logistics
Client Relationship Mgmt
Asset Management
Production
People Management

2.  Formulated, exercised and leads sales strategies, processes and promotional activities to achieve
business development objectives.
 Handled the sale of frozen vegetables, processed products and its production.
 Planned & designed new product launches to enhance sales promotion.
 Ensured timely collections and credit control by monitoring sales processes.
 Implemented cold chain to enhance the shelf life of company products.
 Managed fresh fruit and vegetables receiving from company's procurement centres.
 Arranged, sorting/grading and despatched to various locations in Pan india.
Notable Achievements
 Conceptualized and executed the launch of frozen vegetables and snacks.
 Introduced brand to key institutional clients.
 Selected under TQM program announced by the company in Jan’02 to start with freezing department.
Received Kizen Vibhushan award continuously for three times.
 Current CTC Rs.15 lac.p.a.
Jul’83- May’90 Gujarat Co-operative Milk Marketing Federation Ltd., Delhi as Sales Representative
The Company is a leading name in manufacturing and marketing a wide range of dairy products in India & abroad
under the names of 'Amul & Sagar'.
Job Profile
 Identifying prospective clients, generating/enhancing business from new /existing accounts and
achieving consistent profitability & collection norms in Delhi & Haryana.
 Coordinating with sales people, distributors & dealers to ensure better distribution of products.
 Launching and promoting the product launches for enhancing market awareness and brand policy.
Notable Achievements
 Played a vital role in the successful launch of Dhara Vegetable Oil in Delhi in 1988.
 Successfully handled the complete range of Amul Dairy products.
 Bagged Cash Award & Titan Quartz Watch for achieving the sales target of Amul Chocolate in Dec’88.
 Received several letters of appreciation for excellence performance and commendation for achieving
sales of Amul Chocolate during 1988-89.
 Successfully designed & executed launches of brands like Dhara Vegetable Oil, Frozen Vegetables.
Sep’82- Jul’83 Mahavir Spinning Mills Limited, Delhi as Senior Sales Representative
Notable Achievements
 Instrumental in the launch of Vardhman brand of sewing threads in M.P.
 Successfully handled the sales net work and numerous clients.
May’78- Sep’82 Hindustan Vacuum Glass Limited as Sales Representative
Received certificate of excellence for achieving high sales.
Sep’75- May’78 Commenced career with Voltas Limited (PCP Division) as Apprentice Salesman
Academic Credentials
PG Diploma in Marketing and Sales Management from D.A.V. College of Management, Delhi 1986
Graduation in Arts from Delhi University 1978
Diploma in Sales Assistant from National Council for Training in Vocational Trades 1976
(Ministry of Labour)
Personal Details
Date of Birth : 12th
November 1958
Address : M-59,G.S.Apartments ,Plot no-38,Sector-13,Dohini,Delhi-110085