SALES-MANAGEMENT, TRADE-MARKETING & DISTRIBUTION EXPERT 18-years highly successful experience in Sales Management

1. IFTIKHAR ALI LASHARI
Email: iftikharlashari76@yahoo.com
Contact Number: +92 300-3113491- 03337116141
Address: C/o Abdul Waheed Maka General Store opposite Govt, Degree Collage
Shikarpur Road Sukkur Sindh Pakistan
LinkedIn Profile: https://pk.linkedin.com/in/iftikharlashari
SALES-MANAGEMENT, TRADE-MARKETING & DISTRIBUTION EXPERT
18-years highly successful experience in Sales Management
OBJECTIVE: Seeking a challenging career in a well reputable organization that utilize my interpersonal
creative skills and provide long term career growth opportunities
KEY AREAS OF EXPERTISE
 New Business Development
 Distributor Networks
 Key Account Management
 Product Sales
 Sales Forecasting
 Sales Team Management
 New Product Launches
 Merchandising
 Territory Development
 Territory Management
 Warehouse Operations
 Business Analysis
 Business Plan Development
 Inventory Control&
Management
 Public Relations
 New Market Identification
 Retail Management
 Revenue Growth
 Sales Direction
 Sales Forecasting
 Sales Management
 Sales& Marketing
Campaign
Employment History
ZIC MOTOR OIL - HI-TECH LUBRICANTS LTD
Deputy Manager Sales (Sukkur Sindh & Balouchistan) Region .
Since 15th March 2016 to Present.
 Plan & implement New Distributors Infrastructure for Market coverage.
 Stock management, ensure Products Availability & Markets Development, Competition tracking.
 Implement & monitor trade schemes. Work closely with market development, implementation &
monitoring of various Territory activities.
 Handle complete Regional Market and Responsible for Sales & Marketing.
 Manage all Sales related activities covering area mapping & coverage, setting monitoring and
achievement of targets
PepsiCo franchise Sukkur Beverages (Pvt) limited Sukkur
Regional Sales Manager(Sukkur Region) June 2013 –to- June 2015
 Handle complete Regional Market and Responsible for Sales & Marketing.
 Manage all Sales related activities covering area mapping & coverage, setting monitoring and
achievement of targets
 Monitor weekly & Monthly Sales Targets (MTD & YTD).
 Plan & implement New Distributors Infrastructure for Market coverage.
 Merchandising excellence on visibility.
 Establish strong Route to-market / Distributor Management.
 Stock management, ensure Products Availability & Markets Development, Competition tracking.
Develop & recommend trade schemes for sales promotion.
 Implement & monitor trade schemes. Work closely with market development, implementation &
monitoring of various Territory activities.
 Develop relationships with key Outlets in organized retail & drive sales in this segment.
 Implementation of sales management, training of Area Sales Managers & Territory Sales Officer &
Distributors Sales force- People management.
 Responsible for sales increase and secondary sales thru Area Sales Manager's & Territory Sales
Officers.

2. Pakistan Telecommunication Company Limited
Manager Consumer Sales (Sukkur STR Region) - April 2012 -to- June 2013
 Responsible for Sales of PTCL All Products Through our franchises sales & Retail outlets.
Availability of POS material/Marketing Collateral in the registered retail outlets of region. And also
I visit to all franchises of the region every Time. Ensure achievement of Sales Targets on
monthly/quarterly/yearly basis for EVO Internet Device and WLL Sets post paid& prepaid and All
Consumer Products of PTCL .Handling Sukkur Regional Market and entire Responsible of Sales &
Marketing Increase sales and secondary sales thru Assistant Managers look after total Franchise
and One Stop Shops Sukkur Larkana & Nawab Shah Reporting to GM Commercial South to
manage all Sales related activities covering area mapping & coverage, setting monitoring and
achievement of targets. To ensure Company Targets. Good Communication skills, Primary &
Secondary Volume & Value Achievement of Distributors Business planning & daily Forecasting,
Working closely with colleagues in the Sales Team , involved in contributing to the overall
process of management and corporate decision making to ensure the Company maximized its
profitability. Was responsible for constantly identifying new opportunities and potential clients, as
well as developing relationships with them; achieving revenue and profit targets; closing value-
added reseller partner opportunities in key markets and acquiring relevant market; identify
customers, arrange meetings with key decision makers and secure sales developing a highly
professional and results –oriented sales force capable of achieving, or exceeding, demanding
sales targets in their respective fields.

PepsiCo franchise Sukkur Beverages (Pvt) limited Sukkur
Area Sales Manager (Rahim yar Khan) May 2008 -to- April 2012
 Management and Development of sales team & Handle Distributors network to achieve
company's objectives and goals. Designed action plans to achieve sales targets and tried to
maintain it smoothly. Used resources efficiently & effectively (chillers, publicity & other benefits
to distributors/retailers)managed one zone (districts Rahim Yar Khan) and interior Rahim Yar
Khan and managed and developed its volumes, distributors and markets. Developed liaison with
potential and key customers for business development and contract negotiations. Measured
distributor effectiveness in merchandising and sales activities. Assigned work, developed
objectives and managed overall performance of sales staff. Ensured distributors to maintain
product inventory levels and inventory rotation. Managed activity of sales programs, new
schematics, pricing etc. Managed and directed the concerned reports and submit all reports as
required. And Assigned new Distributors Networks.
Coca-Cola Beverages Pakistan limited RahimYar Khan
Market Development Officer- June 2000 –To- April 2008
 Ensuring Product Availability, Daily Forecasting and Achieving Sales Targets for the assigned Area
for all brands and Packs both in Physical and unit cases. Coordinating for Proper Merchandising of
Products, Promotion execution, Market Development and Cultivating Relationships with Existing &
potential Distributors/ Dealers/Retailers. Supervising Proper Market Visits & Maintenance,
Placement, Display, and usage of Chilling Equipment in the Market. Tracking & timely Settlement
of Market Discounts and claims etc.
PepsiCo franchise Sukkur Beverages (Pvt) limited Sukkur
District Sales officer-January 2000 –to- June 2000
 Responsible for Managing Primary and Secondary sales in assigned Territory of District. Handling
Sales Officers and Sales Supervisor of Company. Building awareness about new schemes to be

3. conducted in the market. Market execution. Develop/ network with distribution channels,
providing them detailed knowledge, resulting in deeper market penetration and reach.
Consistently maintaining sales volume from Distributors and Retail Outlets. Responsible of
Products Availability.
Rc-Cola Farooq Beverages (Pvt) Limited Quetta Balochistan
Sales Officer- April 1996 -to- July 1998
 Measured distributor effectiveness in merchandising and sales activities. Assigned work,
developed objectives and managed overall performance of Distributors sales staff.
PERSONAL INFORMATION:
 F/Name: Muhammad Umer
 Cast: Lashari
 Date of Birth: 06 - 02 - 1976
 Marital Status: Married
 NIC No: 45504-4632772-3
 Domicile/P.R.C: Sukkur/Sindh-Pakistani
QUALIFICATION:
 EMBA (Marketing) From DIHE 2014 to 2016
 Bachelor’s (B.Sc) From Shah Abdul Latif UniversityKhairpur in 1998
 Intermediate; from Govt. Degree College Sukkur. In 1994
 Metric; from Govt. Comprehensive High School Sukkur in 1992
 Extra Qualification; Short Course of Office-97, Windows, and Internet
Awards / Achievements
1. Rewarded as a Best Competitors Handling Award for (Rahim Yar Khan Market) In Year 2009 with Sukkur Beverage (Pepsi
Cola).
2. Rewarded as a Hard Worker of Year 2010 in Sukkur Beverage (Pepsi Cola).
3. Rewarded as an extra ordinary Performance Reward in 2012 in PTCL
4. Rewarded for Highest Sales Growth of EVO Sales in Pakistan at Annual National Sales Conference 2012 at
PTCL H/Q Islamabad
LANGUAGES:
Urdu, Balochi, Punjabi, Sindhi, Persian,
English
Hobbies / Interests
 Reading News Papers, Foot Ball
TERRITORY KNOWLEDGE:
 Sindh, Baluchistan & District Rahim Yar Khan.
References to be furnished upon request.