Muffaddel Janjira is a business professional with over 13 years of experience in sales, marketing, distribution and brand management in the beverage industry. He currently serves as the Regulatory and National Sales Manager for Monster Energy India. Previously, he has held leadership roles with Glanbia Performance Nutrition and Narang Group managing brands like Red Bull, Twinings Tea and Orangina. He has a postgraduate degree in business management specializing in marketing and professional training from IIM Ahmedabad and abroad.

1. Muffaddel Janjira
904 Icon, Ashar Enclave, Dhokali Naka, Kolshet Road, Thane West 400607
Mobile: +91 9967068752; Email: mjanjira@gmail.com , Skype: mjanjira
Date of Birth: 10th
July 1980
CAREER OBJECTIVE
Successfully head elite organization with focus on professional efficiency, effectiveness and team effort.
Always brought innovative way of working & have super people management skills, Successfully managed brands in my
career till date built core experiences in Sales & Marketing, Dedicated in Beverage segment specializing in Energy Drinks
offering practical experience of 13+ Years in Business Development & Analytic, Distribution / RTM, Commercial Finance,
Trade Marketing, Brand and Strategic Management in India which is economically & culturally diverse country.
Proven capability to perform in high growth environment studded. Would like to contribute in a challenging work
environment in an area demanding Commercial Knowledge, Consumer Centric, Customer Focus and Scope of Learning
with Individual Growth.
EXECUTIVE SUMMARY
 An ambitious and a business savvy professional with comprehensive multi-functional experience in overall
management of Business Operations, Customer / Consumer Servicing and Brand Development coupled with
creating effective communication mechanisms, and critical networking among the target customer segments.
 Strong academic background with B Com and Post-Graduation in Business Management with Specialization in
Marketing with Few more International market training.
 Dynamic Sales & Business Development career reflecting pioneering experience and record breaking
performance in marketing of a wide range of premium products backed by sound domain knowledge of RTM,
Channel Management and BTL Activation.
 Expert in creating sophisticated sales model and vast knowledge of both the market and the capabilities of the
product while understanding critical business drivers in markets and industries.
 Exceptionally well organized with a track record that demonstrates self motivation, creativity, and initiative to
achieve both personal and corporate goals, have reached the higher echelons of career through rapid
promotions by way of competitions and a thoroughly professional attitude.
Key Strength Areas
.
 Strategic Brand Planning  Channel Management
 RTM Development  Budgets & Commercial Planning
 New Business Development  People Development and Training

2. ORGANIZATIONAL EXPERIENCE
Monster Energy India Pvt Ltd since Oct 2014 till date
Monster Energy India is a subsidiary of Monster Energy Company US [a wholly owned subsidiary of Monster Beverage
Corporation US]. It’s a NASDAQ listed company which was founded in 1990, In June 2015, Coca Cola Company purchased
a 16.7% equity stake in Monster Beverage Corporation. The Group has more than 2,000 people and has operations in
126 countries worldwide. It’s a USD 3.0+ billion group based out of Corona, California; the group has been focusing on
maximizing the value of our product portfolio particularly in the context of the ongoing global trend towards greater
Energy brand. It has been achieved through a combination of organic growth, strategic acquisitions and targeted
disposals.
Regulatory & National Sales Manager – India & South Asia
 Responsible for Commercial Business P& L [ Sales , RTM , Trade Marketing, BTL Activation , Digital & Events ]
Planning , Execution in India & South Asia [ Maldives , Sri Lanka , Nepal & Bangladesh ] .
 Managing the Legal & Regulatory for the Brand in the Responsible area as Authorized representative in the
authorities / Government department of the countries.
 Sitting as Director on Monster India Company Board.
 Responsible for the entire Transitions Plan from the local Distributor to Coca Cola India System [CBO + FBO].
Working with Coke Senior Management on Business Planning, Financials, RTM , Production etc for the India
Launch.
 Successfully Planned & Executed New Business operations in Maldives.
 Markets in Pipeline to begin – Srilanka , Nepal [ WIP ]
 Working on a Special project to launch Monster Business Sales & Operations for Thailand.
Glanbia Performance Nutrition part of Group Glanbia since Nov 2013 till Sept 2014.
Glanbia has evolved to become leading global performance nutrition and ingredients group employing more than 5,000
people across 29 countries worldwide. It’s a $ 4 billion group based out of Ireland. Performance Nutrition segment holds
the leading global sports nutrition brand family
Distribution & Planning Head – India & Nepal
 Responsible for the overall business for India, in terms of Top Line and Contribution margin for the country.
 Managing the entire Top line & Trade Sales, RTM and Distribution, BTL Activities [Designing of Trade Program,
Trade Promotion, Consumer Offers, etc.].
 Managing the Trade Show External and Internal along with Athlete Team Management for the country.
Narang Group – Narang DANONE Access Pvt Ltd since Feb 2007 till Oct 2013.
Narang Group is No. 1 premium Food & Beverage Company with a JV with Group DANONE France with a special focus in
mass premium beverages.
Narang’ Group is a Gateway to India for many multinational brands and has proven record with leading brand like Red
Bull energy drink, Evian mineral water, Perrier sparking water, Twining Tea etc.
Business Head – Monster Energy Drink, Aug 2012 till Oct 2013
 Was Instrumental in approaching the brand with the MD for Indian Market.
 Built the entire Business plan for the brand as a pitch and presented to the owner in Corona California.
 Built the entire BTL, Sampling, Sales, Distribution, SCM and RTM plan for the brand to launch in India.
 Working with the marketing, legal, regulatory department of the brand for all the necessary brand contracts and
approval in the country.

3.  Doing Liaising with the FSSAI authority of India for Brand NOC.
 Managing Relationship with Brand team in US on day to day operations.
Projects: - Twining Tea & Orangina Fruit CSD from April 2013 till Oct 2013
 As Monster was getting delay in brand NOC , took up two project as business head in the organization
 Manage both the brand as part of JV with Suntory , managing JV of DANONE as Distribution partners and
working with them on Distribution Partners Alignment Model
 Managing the entire P & L for both the brands with focus on Sales Development, Region and Channel
Management , RTM development and BTL Activation
 Sign off the Plan with the Board for rest of the year and on track with the same till date.
Business Manager– Red Bull, January 2009 till July 2012
 Responsible for the overall Business of the Brand Red Bull for the country , use to sign off the Business Plan with
the brand for the country every year, responsible for budgeting, forecasting, Reviewing of Execution and analysis
(sales, spends, activities)
 Managing Brand P & L for the country for the group.
 Key Focus Area were : Top line & Trade Sales, RTM and Distribution , BTL Activities [ Designing of Trade Program,
Trade Promotion , Consumer Offers, People Incentive etc], Stock Management with SCM, Trade Marketing
Spends and Overall Commercial for the brands
 Managing Relationship between Narang DANONE Access and Red Bull Brand
 Have grown brand from 56 cr ( $9.3 mn ) in 2009 to 144 cr ($24 mn) in 2012
 Working with team on Brand Training, Execution Excellence on Ground and in house training.
National Trade Marketing Manager, September 2007 till January 2009
 Responsible for budgeting, analysis (spends, activities) & forecasting of trade spends
 Managing business development of channels by focusing on visibility, activities, POSM and promotions within
the agreed operating resources
 Analyzing trends at the buying center & outlet levels to ensure accurate forecasting and optimization of sales
opportunities
 Developing trade spends / merchandising strategies for product launches to ensure increased market
penetration, and increased share of account across categories with business managers
 Negotiation & contract signing
Regional Sales Manager - West & East India, Feb 2007 – September 2007
 Spearheaded sales and distribution for the West Region across all channels covering distribution base in
Maharashtra, Goa, Gujarat, MP and Kolkatta city outlets.
 Supervised all Channels functions involved in Sales, Distribution, Promotion, and Team Management.
 Successfully led a team of 6 ASM as direct reportees and a full team of 21 Sales Executives.
 Instrumental in launching Gujarat, West Bengal and M P markets.
Pernod Ricard India – Seagram’s Oct 2005 to Feb 2007
Pernod Ricard is No. 2 in liquor industry world wide. With a presence in India along with the India subsidy Seagram’s
handling both IMFL and BIO brands of its portfolio
Territory Sales Manager – Mumbai
 Handling Sales & BTL activities for brands like Chivas Regal, 100 Pipers, Ballantine, Blenders Pride, Royal Stag,
Malibu, Tia Maria, Stolichnaya, Fling, in Institutional accounts in Mumbai city
 Brand launch execution, executing promotions, tie ups with a institutions and overall product management in
Institutional accounts for both IMFL and BIO brands

4.  Co-ordination with external agencies, Dj’s, and events companies for execution of all promotion and events
 Handling team of distributor salesman and supervisor and ensuring better Sales and Distribution system for
smooth flow of stocks in the market
 Associating with the right partners and alliances for all events and promotions
Narang Hospitality Services Pvt Ltd – June 2003 to Oct 2005
It’s a premium Food & Beverage Company the Company is Sales, Marketing and Distribution partner with Red Bull
energy drink- Austria, Evian mineral water- DANONE – France.
Area Sales Manager Mumbai, Pune and Goa Feb 2004 to Oct 2005
 Launch the Brand in Pune and Goa Market. Also build up the team in these markets.
 Exercised strict control over distribution network involving more than 27 distributors
 Stabilizes the state operations commercially and financially and built a robust and stable team
Area Sales Executive, Mumbai, June 2003 to Feb 2004
 Establishing a new category product [Red Bull] in Modern and General Trade.
 Monitoring Distributor in Terms of Sales, Distribution and Salesmen
 Continuously exploring new avenues of business in unconventional distribution for product
Godrej & Boyce – Appliance Division - July 2001 to June 2003
Management Trainee
 Collect and collate market information to understand competition trends and consumer preferences for
improving products and applications
 Coordinating effective after-sales service for ensuring high levels of customer satisfaction and also handling the
spare sales for Mumbai area
 Understanding the scope of the spare product in the appliance industry by doing project on Franchisee setup of
competitor and spare parts trading.
Project during Management Trainee May – June 2001
CADBURY INDIA LTD - To find the preferences of people for vending machine Location: - Mumbai, Pune
Project summary: -
A detail study of people preference was done by interviewing them personally at vending outlet in Mumbai & Pune of
various companies like Coke, Pepsi, Nescafe etc. were undertaken. The study also included studying their taste towards
the product of the company launching

5. ACADEMIC AND PROFESSIONAL CREDENTIALS
Post Graduate in Business Management Batch 2003
Specialization in Marketing from Wigan and Leigh, UK [Attended in India]
Management Development Program at IIM Ahmadabad on Enhancing Sales Force Performance
Bachelor in Commerce, 2001 – Mumbai University
TRAININGS / SEMINARS ATTENDED
 Professional Sales Coaching and Trade Management by Red Bull in Dubai UAE, 2004
 Executive Development Programme on Communication and Motivation by Shiv Khera ,2005
 Trade Marketing , RTM and Sales Development by Red Bull in Kiev Ukraine , 2008
 Training on RTM and People Management by DANONE in Jakarta Indonesia , 2011
 Training on Trade Development and Distributor Team Management by Monster in California US , 2013
 Market training on Road show and Athlete Management in Melbourne Australia , 2014
 Training on Trade Marketing & Global Energy Market Trend in California US, 2016.
Other Activities
 Part of Lions Club International , the world No 1 NGO from USA , part of the organization since 1997
Served as President during the year 2011 – 12, District Jt Secretary during 2015-2016.
Won many Awards & Accolades
o International Appreciation Certificate 5 Times from US.
o Best President Excellence Award from US.
o Won Hatrick continuously as Best in in Individual Category Award at Western India Level.
o Won four years Best Rotating Trophy at District Level [ Mumbai , Thane & Raigad ]
 Member of Thane Royal Enfield Club from past 7 years, love to ride Royal Enfield bike.
o The longest ride to his credit was Bombay to Bangalore which is appox 1700 km [ Dec 2013 ]
o Mountain Biking at Leh & Laddakh [ June 2011 ]
o Mumbai to Goa Thrice [2010, 2012 & 2014 ]
Muffaddel Janjira

6. ACADEMIC AND PROFESSIONAL CREDENTIALS
Post Graduate in Business Management Batch 2003
Specialization in Marketing from Wigan and Leigh, UK [Attended in India]
Management Development Program at IIM Ahmadabad on Enhancing Sales Force Performance
Bachelor in Commerce, 2001 – Mumbai University
TRAININGS / SEMINARS ATTENDED
 Professional Sales Coaching and Trade Management by Red Bull in Dubai UAE, 2004
 Executive Development Programme on Communication and Motivation by Shiv Khera ,2005
 Trade Marketing , RTM and Sales Development by Red Bull in Kiev Ukraine , 2008
 Training on RTM and People Management by DANONE in Jakarta Indonesia , 2011
 Training on Trade Development and Distributor Team Management by Monster in California US , 2013
 Market training on Road show and Athlete Management in Melbourne Australia , 2014
 Training on Trade Marketing & Global Energy Market Trend in California US, 2016.
Other Activities
 Part of Lions Club International , the world No 1 NGO from USA , part of the organization since 1997
Served as President during the year 2011 – 12, District Jt Secretary during 2015-2016.
Won many Awards & Accolades
o International Appreciation Certificate 5 Times from US.
o Best President Excellence Award from US.
o Won Hatrick continuously as Best in in Individual Category Award at Western India Level.
o Won four years Best Rotating Trophy at District Level [ Mumbai , Thane & Raigad ]
 Member of Thane Royal Enfield Club from past 7 years, love to ride Royal Enfield bike.
o The longest ride to his credit was Bombay to Bangalore which is appox 1700 km [ Dec 2013 ]
o Mountain Biking at Leh & Laddakh [ June 2011 ]
o Mumbai to Goa Thrice [2010, 2012 & 2014 ]
Muffaddel Janjira