1. To,
Recruitment Manager
Subject: Application for Employment
With the enclosed resume, I would like to introduce myself as a
professional associated with the field of Sales & Marketing,
highlighting my experience, technical and academic qualification
pertaining to a contrast of arenas in the said field. I am a dynamic
Sales & Marketing Professional with extensive Sales, Trade
Marketing, Procurement Operations and project Management
Experience with in the retail, whole sale, Out of Home & modern
trade sector.
I have the ability to drive strategies which will help you to realize
market share gain and revenue growth. I will do this by creating a
buying environment and offering customers flexible solutions that
will meet their precise needs and which they will find hard to
resist.
I set high standards for myself and for those who work for me. As
an excellent communicator I develop internal and external
strategic business partnerships by communicating with people in
an honest and mutually beneficial way
My qualification as indicated in my attached resume is, I have done
Master in Business Administration from PAF – Karachi Institute
of Economics And Technology, includes a Bachelor in Business
Administration from PAF- Karachi Institute of Economics and
Technology, Karachi, Pakistan.
I would appreciate an opportunity to showcase my strengths and
potential to you in person. I would therefore be grateful if you
would think carefully about my application and contact me if you
think I may be that person you are looking for
Yours Sincerely,
Ather Ahmed Siddiqui
+968 94615641
ather.ahmed@yahoo.com

2. ATHER AHMED SIDDIQUI
Address: Muscat, Sultanate of Oman.
Cell: +968-94615641
Email: ather.ahmed@yahoo.com
Career Objective:
I want the best of everything, and to achieve it give my best to anything. With
my entrepreneur skills-set, I work with diligence and dedication, applying the
acquired education and experience, providing bests of value prospect to
employer or the organization and the true stakeholder of my employment.
In an organization I will see myself rise quickly to position of respect and
authority, justifying my worth. I will use these attained attributes to cultivate
new horizons in the business dimension in this organization.
Professional Experience:
More than 7 years of Sales and Trade Marketing Experience in internationally
reputed FMCG Brands and Products like Pepsi Oman, Mondelez
International, Nestle Pakistan Limited and Pepsi Pakistan.
• Oman Refreshment Company (Nov 2014 to Present )
Territory Development Supervisor for Beverages and Snacks – Modern Trade (Muscat)
• Responsible for representing company’s brand and maintaining long term
relationship in Modern Trade.
• Gaining long term service commitments for assigned accounts.
• Acting as a link between the customer and the company.
• Executing Business plans to meet sales goals for assigned accounts.
• New Brand Integration.
• Planning and execution of trade, marketing and merchandising activities.
• Validating customer needs on an ongoing basis.
• Responsible to maintain brands presence as per market share.
• Using all sales and marketing resources to their maximum effects.
• Mondelez International (Sep 2012 to Oct 2014)
Sr. Territory Sales Officer – South Zone (Karachi Central)
• Responsible for General Trade, Whole Sale and Modern Trade for Karachi East
• Managed the primary and secondary sales from distributor sales force.
• Achieve primary and secondary sales Target.
• New Brand Integration.
• Planning and execution of trade and merchandising activities.
• Segment + Category Growth.
• Distributor ROI.
• Nestle Pakistan Limited (Sep 2010 to Aug 2012)
Territory In charge – South Zone (Karachi East
• Responsible for B&I, HORECA and HELT channel of Karachi West
• Complete Primary and Secondary Business Operations of Distributor.

3. • Distributor ROI.
• Market and Distribution Share.
• Segment + Category Growth.
• Macro Management system (Feb 2010 to Aug 2010)
Business Development Executive – Karachi
• Responsible for Business Development in Out of Home Category of Karachi.
• Retention and expansion of customer.
• Achieve Target by volume and value wise.
• Man management of sales force
• Pakistan Beverages limited (Feb 2009 to Jan 2010)
Sales Executive – Karachi
• Responsible for Business Development in Karachi for Aquafina Bulk Bottle.
• Retention and expansion of customer.
• Achieve Target by volume and value wise.
• Credit management.
• Consumer and Trade Promotions execution.
• Coffee Machine Advertising (Jan 2007 to Jan 2009)
Sr. Client Service Executive – Karachi
• Meeting and liaising with client to discuss and identify their advertising
requirement.
• Working with the account manager to brief media, creative and research staff
and assisting with the formulation of marketing strategies.
• New business development.
Professional Qualification:
Master in Business Administration in 2012
PAF-Karachi Institute of Economics and Technology
Bachelors in Business Administration in 2007
PAF- Karachi Institute of Economics and Technology
Academic Qualification:
Higher Secondary Education (HSC) in 2001
Government Urdu Arts and Commerce College (Karachi)
Secondary School Certificate (SSC) in 1998
Guiding Light Public School (Karachi)
Personal Information:
Name Ather Ahmed Siddiqui
Father’s Name Nazeer Ahmed Siddiqui
NIC NO 42201-7193054-5
Date of Birth 8th
November 1982
Place of Birth Karachi
Marital Status Married
Driving License GCC & Pakistan
Personal and Other Skills:

4. • Analytical approach
• Team Management
• Distributor Business Operation
• Innovative Capabilities
• Trade Marketing
• Sale Operation management
• Distribution Logistic
• Able to work under pressure and meet deadline
• Fluent in English and Urdu
Computer Proficiency:
Operating Systems, MS Windows 7/Vista/XP and all preceding versions
Microsoft Office 2010/2007/2003 and all preceding versions
Lotus Notes, Yahoo, Hotmail, G-mail
Extra Circular Activities:
Computer, Internet Surfing, cricket, soccer
References will be furnished upon request.