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NILANJAN CHOWDHURY
    Mobile: +91-98314 21511      ~   E-Mail: c.nilanjan@ymail.com
  Seeking challenging assignments in the domain of ~Modern Trade Operations / Key Account
Management/ Retail Management/Channel and Distribution Management~ with an organization of
                                          high repute.
                Location Preference: Kolkata/ Mumbai/ Delhi/ Chennai/ Ahmedabad.


    SYNOPSIS

    A dynamic professional with over 5 years of experience with Channel Sales, Modern Trade
     Operations, Key Account Management and Retail Management.
    Presently working with Baruanagar Tea Estates Pvt. Ltd., Kolkata as Area Business Manager
     (Modern Retail Trade).
    Proficient in setting up the business right from scratch and taking it to the brightest possible avenues by
     employing latest set-up skills.
    Well versed with the concepts of Marketing and Sales and understands the aspects of Customer
     Relationship Management.
    A proactive learner with a flair for adopting emerging trends as well as addressing industry requirements to
     achieve organizational objectives and profitability norms.
    Excellent communication skills with the ability to interact effectively with people at all levels.
    Team Manager with a flexible and detail oriented attitude towards the profession.


    CORE COMPETENCIES


Sales & Marketing
    Forecasting periodic sales targets and driving sales initiatives to achieve business goals and managing
     frontline sales team to achieve them.
    Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve
     market share metrics.
    Implementing promotional activities in coordination with external agencies to spearhead product launch,
     brand promotion and event management initiatives.

Business Development
 Spearheading Trade Marketing activities in the Region as per the company guidelines.
    Initiating and developing relationships with key decision makers in target organizations for business
     development and ensuring In-store optimum Manpower Productivity.
    Evolving market segmentation and segmentation strategies to achieve desired targets.

Retail Management / Merchandising
    Ensuring adherence to merchandising guidelines and commercial norms in the respective region for
     managing all aspects of In-store sales.
    Formulating and implementing sales promotion plans and new stores concept to generate increased sales
     for achievement of revenue targets.
    Ensuring stock availability in time as per sales plan with the help of sales planner and coordinating the in-
     store promotional activities for new releases and special products.

Channel & Distribution Management
    Recognizing and establishing financially strong and reliable channel partners for deeper market penetration.
    Providing training and direction for ensuring quality performance.
    Identifying and contacting the channel partners and organizing and proactively participating in regular
     business meets in order to enhance sales.

Key Account Management / CRM
    Identifying prospective clients from various sectors and key stores where In-store manpower has to be
     deployed and a proper training is provided to the In-Store and General Trade Sales Traniees, to generate
     business and achieve business targets.
    Evolving market segmentation and penetration strategies to achieve targets; meanwhile interacting with
     the customers to gather their feedback regarding the product satisfaction.
    Managing customer-centric operations, ensuring customer satisfaction by adhering to delivery and service
     quality norms and attending to clients’ complaints and undertaking steps for effectively resolving them.


    ORGANIZATIONAL SCAN


       Since Jan’2010 with Baruanagar Tea Estates Pvt. Ltd., Kolkata as Area Business Manager
                                      (Modern Retail Trade).

Key Deliverables:
    Coordinating and liaisoning with Regional office of Modern Trade Partners for smooth running of modern
     trade operations and ensuring desirable optimum output from the store level manpower.

Significant Highlights:
    Assesed the training and development needs of the team and then provided on job class room training to
     the Subordinates on essential parameters of their job including Company Objectives, Products, Pricing,
     Company Systems and Procedures, Customer Approach, Presentation and Merchandising.
    Streamlining Market Intelligence initiatives for new store openings and chains to ensure availability of the
     company products in the chain outlets; thereby further enhancing business.
    Directed complete Modern Retail Trade Management for start-up specialty Packet Tea (Konyak Tea),
     Division of Assam Based Tea Estate Company, operating throughout India. Established the corporate vision,
     developed the organizational infrastructure, created high-profile sales and handled marketing initiatives.
    Recruited a Sales Team, established Performance Metrics, introduced an industry-high commission
     structure, and grew revenues from Rs. 1 lakh in the first year to Rs. 35 Lakhs in the second year.
    Spearheaded the launch of a whole new line of 250g, 50g & 100g Assam CTC, Leaf Tea and Loose tea in 30
     Kg pack at the General trade and negotiated a strategic partnership agreement with Future Group for
     entering into Modern trade outlets.
    Successfully launched 5 new products in Tea industry in a small span of 24 months; whereby 2 of these
     achieved immediate and profitable regional market success, especially in Modern Retail Trade.

                 Apr’2007 – Nov’2009 with Johnson Diversey India Pvt. Ltd., Kolkata as
                                   Area Territory Sales Executive.

Key Deliverables:
 Handled Corporate Sales for Commercial Offices and factories; and Institutional Sales for Hotels /
   Restaurants / Education / Healthcare.
 Developed and expanded Corporate / Institutions Account Management and Key Account Service for new
   and existing HORECA accounts.
 Successfully acquired significant accounts in the mid-size Hotels and Educational Institutes.
    Aug’2006 – Feb’2007 with Vodafone Essar East Ltd., Kolkata as Area Sales Executive (Enterprise
                                        Blackberry Sales).

Key Deliverables:
 Developed new accounts; meanwhile expanding the key business accounts and handling Corporate Sales of
   Blackberry Plans, Handsets and USB Data Cards.
 Assessed the Distributors’ service level and maintained good relations with the distributors / dealers for
   creating dependable contacts.


    IT FORTE


Well-versed with MS Office and Sales Performance Data Analyzing.


    ACADEMIA


2009    B.Com. from IGNOU, Kolkata.
2000    12th (Commerce) from The Assembly of God Church School, Kolkata, ISC Board.
1998    10th from The Assembly of God Church School, Kolkata, ICSE Board.
PERSONAL DOSSIER


Date of Birth       :   23rd October, 1980.
Permanent Address   :   114 A.M.G. Road, Kolkata, West Bengal – 700082.
Linguistic Skills   :   English, Hindi & Bengali.
Ad

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Approved Resume

  • 1. NILANJAN CHOWDHURY Mobile: +91-98314 21511 ~ E-Mail: c.nilanjan@ymail.com Seeking challenging assignments in the domain of ~Modern Trade Operations / Key Account Management/ Retail Management/Channel and Distribution Management~ with an organization of high repute. Location Preference: Kolkata/ Mumbai/ Delhi/ Chennai/ Ahmedabad. SYNOPSIS  A dynamic professional with over 5 years of experience with Channel Sales, Modern Trade Operations, Key Account Management and Retail Management.  Presently working with Baruanagar Tea Estates Pvt. Ltd., Kolkata as Area Business Manager (Modern Retail Trade).  Proficient in setting up the business right from scratch and taking it to the brightest possible avenues by employing latest set-up skills.  Well versed with the concepts of Marketing and Sales and understands the aspects of Customer Relationship Management.  A proactive learner with a flair for adopting emerging trends as well as addressing industry requirements to achieve organizational objectives and profitability norms.  Excellent communication skills with the ability to interact effectively with people at all levels.  Team Manager with a flexible and detail oriented attitude towards the profession. CORE COMPETENCIES Sales & Marketing  Forecasting periodic sales targets and driving sales initiatives to achieve business goals and managing frontline sales team to achieve them.  Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve market share metrics.  Implementing promotional activities in coordination with external agencies to spearhead product launch, brand promotion and event management initiatives. Business Development  Spearheading Trade Marketing activities in the Region as per the company guidelines.  Initiating and developing relationships with key decision makers in target organizations for business development and ensuring In-store optimum Manpower Productivity.  Evolving market segmentation and segmentation strategies to achieve desired targets. Retail Management / Merchandising  Ensuring adherence to merchandising guidelines and commercial norms in the respective region for managing all aspects of In-store sales.  Formulating and implementing sales promotion plans and new stores concept to generate increased sales for achievement of revenue targets.  Ensuring stock availability in time as per sales plan with the help of sales planner and coordinating the in- store promotional activities for new releases and special products. Channel & Distribution Management  Recognizing and establishing financially strong and reliable channel partners for deeper market penetration.  Providing training and direction for ensuring quality performance.  Identifying and contacting the channel partners and organizing and proactively participating in regular business meets in order to enhance sales. Key Account Management / CRM  Identifying prospective clients from various sectors and key stores where In-store manpower has to be deployed and a proper training is provided to the In-Store and General Trade Sales Traniees, to generate business and achieve business targets.
  • 2. Evolving market segmentation and penetration strategies to achieve targets; meanwhile interacting with the customers to gather their feedback regarding the product satisfaction.  Managing customer-centric operations, ensuring customer satisfaction by adhering to delivery and service quality norms and attending to clients’ complaints and undertaking steps for effectively resolving them. ORGANIZATIONAL SCAN Since Jan’2010 with Baruanagar Tea Estates Pvt. Ltd., Kolkata as Area Business Manager (Modern Retail Trade). Key Deliverables:  Coordinating and liaisoning with Regional office of Modern Trade Partners for smooth running of modern trade operations and ensuring desirable optimum output from the store level manpower. Significant Highlights:  Assesed the training and development needs of the team and then provided on job class room training to the Subordinates on essential parameters of their job including Company Objectives, Products, Pricing, Company Systems and Procedures, Customer Approach, Presentation and Merchandising.  Streamlining Market Intelligence initiatives for new store openings and chains to ensure availability of the company products in the chain outlets; thereby further enhancing business.  Directed complete Modern Retail Trade Management for start-up specialty Packet Tea (Konyak Tea), Division of Assam Based Tea Estate Company, operating throughout India. Established the corporate vision, developed the organizational infrastructure, created high-profile sales and handled marketing initiatives.  Recruited a Sales Team, established Performance Metrics, introduced an industry-high commission structure, and grew revenues from Rs. 1 lakh in the first year to Rs. 35 Lakhs in the second year.  Spearheaded the launch of a whole new line of 250g, 50g & 100g Assam CTC, Leaf Tea and Loose tea in 30 Kg pack at the General trade and negotiated a strategic partnership agreement with Future Group for entering into Modern trade outlets.  Successfully launched 5 new products in Tea industry in a small span of 24 months; whereby 2 of these achieved immediate and profitable regional market success, especially in Modern Retail Trade. Apr’2007 – Nov’2009 with Johnson Diversey India Pvt. Ltd., Kolkata as Area Territory Sales Executive. Key Deliverables:  Handled Corporate Sales for Commercial Offices and factories; and Institutional Sales for Hotels / Restaurants / Education / Healthcare.  Developed and expanded Corporate / Institutions Account Management and Key Account Service for new and existing HORECA accounts.  Successfully acquired significant accounts in the mid-size Hotels and Educational Institutes. Aug’2006 – Feb’2007 with Vodafone Essar East Ltd., Kolkata as Area Sales Executive (Enterprise Blackberry Sales). Key Deliverables:  Developed new accounts; meanwhile expanding the key business accounts and handling Corporate Sales of Blackberry Plans, Handsets and USB Data Cards.  Assessed the Distributors’ service level and maintained good relations with the distributors / dealers for creating dependable contacts. IT FORTE Well-versed with MS Office and Sales Performance Data Analyzing. ACADEMIA 2009 B.Com. from IGNOU, Kolkata. 2000 12th (Commerce) from The Assembly of God Church School, Kolkata, ISC Board. 1998 10th from The Assembly of God Church School, Kolkata, ICSE Board.
  • 3. PERSONAL DOSSIER Date of Birth : 23rd October, 1980. Permanent Address : 114 A.M.G. Road, Kolkata, West Bengal – 700082. Linguistic Skills : English, Hindi & Bengali.