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1. NILANJAN CHOWDHURY
Mobile: +91-98314 21511 ~ E-Mail: c.nilanjan@ymail.com
Seeking challenging assignments in the domain of ~Modern Trade Operations / Key Account
Management/ Retail Management/Channel and Distribution Management~ with an organization of
high repute.
Location Preference: Kolkata/ Mumbai/ Delhi/ Chennai/ Ahmedabad.
SYNOPSIS
 A dynamic professional with over 5 years of experience with Channel Sales, Modern Trade
Operations, Key Account Management and Retail Management.
 Presently working with Baruanagar Tea Estates Pvt. Ltd., Kolkata as Area Business Manager
(Modern Retail Trade).
 Proficient in setting up the business right from scratch and taking it to the brightest possible avenues by
employing latest set-up skills.
 Well versed with the concepts of Marketing and Sales and understands the aspects of Customer
Relationship Management.
 A proactive learner with a flair for adopting emerging trends as well as addressing industry requirements to
achieve organizational objectives and profitability norms.
 Excellent communication skills with the ability to interact effectively with people at all levels.
 Team Manager with a flexible and detail oriented attitude towards the profession.
CORE COMPETENCIES
Sales & Marketing
 Forecasting periodic sales targets and driving sales initiatives to achieve business goals and managing
frontline sales team to achieve them.
 Conducting competitor analysis by keeping abreast of market trends and competitor moves to achieve
market share metrics.
 Implementing promotional activities in coordination with external agencies to spearhead product launch,
brand promotion and event management initiatives.
Business Development
 Spearheading Trade Marketing activities in the Region as per the company guidelines.
 Initiating and developing relationships with key decision makers in target organizations for business
development and ensuring In-store optimum Manpower Productivity.
 Evolving market segmentation and segmentation strategies to achieve desired targets.
Retail Management / Merchandising
 Ensuring adherence to merchandising guidelines and commercial norms in the respective region for
managing all aspects of In-store sales.
 Formulating and implementing sales promotion plans and new stores concept to generate increased sales
for achievement of revenue targets.
 Ensuring stock availability in time as per sales plan with the help of sales planner and coordinating the in-
store promotional activities for new releases and special products.
Channel & Distribution Management
 Recognizing and establishing financially strong and reliable channel partners for deeper market penetration.
 Providing training and direction for ensuring quality performance.
 Identifying and contacting the channel partners and organizing and proactively participating in regular
business meets in order to enhance sales.
Key Account Management / CRM
 Identifying prospective clients from various sectors and key stores where In-store manpower has to be
deployed and a proper training is provided to the In-Store and General Trade Sales Traniees, to generate
business and achieve business targets.

2.  Evolving market segmentation and penetration strategies to achieve targets; meanwhile interacting with
the customers to gather their feedback regarding the product satisfaction.
 Managing customer-centric operations, ensuring customer satisfaction by adhering to delivery and service
quality norms and attending to clients’ complaints and undertaking steps for effectively resolving them.
ORGANIZATIONAL SCAN
Since Jan’2010 with Baruanagar Tea Estates Pvt. Ltd., Kolkata as Area Business Manager
(Modern Retail Trade).
Key Deliverables:
 Coordinating and liaisoning with Regional office of Modern Trade Partners for smooth running of modern
trade operations and ensuring desirable optimum output from the store level manpower.
Significant Highlights:
 Assesed the training and development needs of the team and then provided on job class room training to
the Subordinates on essential parameters of their job including Company Objectives, Products, Pricing,
Company Systems and Procedures, Customer Approach, Presentation and Merchandising.
 Streamlining Market Intelligence initiatives for new store openings and chains to ensure availability of the
company products in the chain outlets; thereby further enhancing business.
 Directed complete Modern Retail Trade Management for start-up specialty Packet Tea (Konyak Tea),
Division of Assam Based Tea Estate Company, operating throughout India. Established the corporate vision,
developed the organizational infrastructure, created high-profile sales and handled marketing initiatives.
 Recruited a Sales Team, established Performance Metrics, introduced an industry-high commission
structure, and grew revenues from Rs. 1 lakh in the first year to Rs. 35 Lakhs in the second year.
 Spearheaded the launch of a whole new line of 250g, 50g & 100g Assam CTC, Leaf Tea and Loose tea in 30
Kg pack at the General trade and negotiated a strategic partnership agreement with Future Group for
entering into Modern trade outlets.
 Successfully launched 5 new products in Tea industry in a small span of 24 months; whereby 2 of these
achieved immediate and profitable regional market success, especially in Modern Retail Trade.
Apr’2007 – Nov’2009 with Johnson Diversey India Pvt. Ltd., Kolkata as
Area Territory Sales Executive.
Key Deliverables:
 Handled Corporate Sales for Commercial Offices and factories; and Institutional Sales for Hotels /
Restaurants / Education / Healthcare.
 Developed and expanded Corporate / Institutions Account Management and Key Account Service for new
and existing HORECA accounts.
 Successfully acquired significant accounts in the mid-size Hotels and Educational Institutes.
Aug’2006 – Feb’2007 with Vodafone Essar East Ltd., Kolkata as Area Sales Executive (Enterprise
Blackberry Sales).
Key Deliverables:
 Developed new accounts; meanwhile expanding the key business accounts and handling Corporate Sales of
Blackberry Plans, Handsets and USB Data Cards.
 Assessed the Distributors’ service level and maintained good relations with the distributors / dealers for
creating dependable contacts.
IT FORTE
Well-versed with MS Office and Sales Performance Data Analyzing.
ACADEMIA
2009 B.Com. from IGNOU, Kolkata.
2000 12th (Commerce) from The Assembly of God Church School, Kolkata, ISC Board.
1998 10th from The Assembly of God Church School, Kolkata, ICSE Board.

3. PERSONAL DOSSIER
Date of Birth : 23rd October, 1980.
Permanent Address : 114 A.M.G. Road, Kolkata, West Bengal – 700082.
Linguistic Skills : English, Hindi & Bengali.