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11 Advanced Uses For
Screaming Frog
OLIVER BRETT, SEO MANAGER, SCREAMING FROG
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Can you make it
pop?
Can you make it
pop?
http://taylortomita.com/seo-graph-portfolio/
@TVYLORTOMITV
http://taylortomita.com/seo-graph-portfolio/
@TVYLORTOMITV
@LordOfTheSERPs
@LordOfTheSERPs
@LordOfTheSERPs
@LordOfTheSERPs
I Accept Fan
Submissions
John Muller
Follows Me
;-)
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
3 Rules For Today:
1. This isn’t a sales
pitch.
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
2. This isn’t a
walkthrough.
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Links will be provided
for in-depth guides.
Don’t panic.
3. Just ask if you
need help!
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Part One: What is Screaming Frog?
Why is it called
‘Screaming Frog’?
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Screaming Frog is
built by SEOs, for
SEOs.
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Screaming Frog
(usually) runs locally.
But that’s a good thing.
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
“The Swiss
Army Knife
of SEO”
(IT’S CUTTING EDGE…)
Screaming
Frog Can…
https://www.seerinteractive.com/blog/screaming-frog-guide/
https://www.seerinteractive.com/blog/screaming-frog-guide/
https://www.seerinteractive.com/blog/screaming-frog-guide/
https://www.seerinteractive.com/blog/screaming-frog-guide/
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
We don’t have the
answers.
We have the data.
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Screaming Frog
keeps getting bigger
Timeline:
V.1(2011)-V.11(2019)
V1.0 (2011)
LAUNCH
V2.0 (2012)
Word Counts
URL Rewrites
Crawl Control
No big updates
(2013/2014)
V3.0 (2015)
Tree View
Insecure Content Audits
Image Sitemaps + Enhanced XML Sitemaps
V4.0 (2015)
Google Analytics Integration
Custom Extraction
V5.0 (2015)
Webmaster Tools (Google
Search Console) integration
Better Robots.txt
Auditing/Control
http://taylortomita.com/seo-graph-portfolio/
http://taylortomita.com/seo-graph-portfolio/
V6.0 (2016)
JavaScript Rendering
Rendered Crawling
Crawl Indexed Sitemaps
SERP Emulator
V7.0 (2016)
Fetch and Render
Custom Robots.txt Rules
Hreflang
Web Form Authentication
V8.0 (2017)
Made it look nice(r)
More APIs
Custom Profiles
V9.0 (2018)
Database Storage
Store HTML and Rendered HTML
Better Search Functions
V10.0 (2018)
Scheduling
Visualisations
CLI (Headless Mode)
V11.0 (2019)
Structured Data- Audit,
Validate and Expor t
Lots of Updates…
V1.0 -2011- Launch
V2.0-2012- Word Counts, URL Rewrites, Crawl
Control
V3.0- 2015- Tree View, Insecure Content, Image
Sitemaps
V4.0- 2015- GA Integration, Custom Extraction
V5.0- 2015- GSC Integration, Better Robots.txt
V6.0- 2016- Rendered Crawling, Crawl Indexed
Sitemaps, SERP Emulator
V7.0- 2016- Fetch and Render, Custom Robots.txt,
hreflang, Web Form Authentication
V8.0- 2017- Made it look nice(r), More APIs,
Custom Profiles
V9.0- 2018- Database Storage, Store and Render
HTML, Better Search
V10.0- 2018- Scheduling, Visualisations,
Headless Mode
V11.0- 2019- Structured Data- Audit, Validate and
Export
Lots of Updates…
V1.0 -2011- Launch
V2.0-2012- Word Counts, URL Rewrites, Crawl
Control
V3.0- 2015- Tree View, Insecure Content, Image
Sitemaps
V4.0- 2015- GA Integration, Custom Extraction
V5.0- 2015- GSC Integration, Better Robots.txt
V6.0- 2016- Rendered Crawling, Crawl Indexed
Sitemaps, SERP Emulator
V7.0- 2016- Fetch and Render, Custom Robots.txt,
hreflang, Web Form Authentication
V8.0- 2017- Made it look nice(r), More APIs,
Custom Profiles
V9.0- 2018- Database Storage, Store and Render
HTML, Better Search
V10.0- 2018- Scheduling, Visualisations,
Headless Mode
V11.0- 2019- Structured Data- Audit, Validate and
Export
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
V12.0 (2019)…
literally last
week!
PageSpeed Insights
Integration
Autosave
Faster Crawling/Loading
More Extractors
11 Advanced Uses For
Screaming Frog
OLIVER BRETT, SEO MANAGER, SCREAMING FROG
11 Advanced Uses For
Screaming Frog
OLIVER BRETT, SEO MANAGER, SCREAMING FROG
11 Advanced Uses For
Screaming Frog
OLIVER BRETT, SEO MANAGER, SCREAMING FROG
Part Two: Setup and Data
1. Crawling tricky
sites
The number one
question our support
guys get asked:
Why won’t this Logfile
Analyser crawl my
site?
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Why won’t this Logfile
Analyser crawl my
site?
The number one
question our support
team get asked:
Q: Why isn’t the
spider crawling more
than one page?
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
A: JAVASCRIPT!!
Tricky site 1:
JavaScript websites:
HTTPS://WWW.SCREAMINGFROG.CO.UK/CRAWL-
JAVASCRIPT-SEO/
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Tricky site 2:
big websites:
HTTPS://WWW.SCREAMINGFROG.CO.UK/HOW-TO-CRAWL-
LARGE-WEBSITES/
What do we mean by
big?
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Do you really need to
crawl the whole
damn site?
That’s gonna be a big
Excel doc…
Crawl in sections,
subdomains, or
subfolders.
Use the exclude
function to avoid
faceted navigation.
https://www.johnlew
is.com/browse/men/
mens-
trousers/adidas/alls
aints/gant-
rugger/hymn/kin/sel
ected-
femme/homme/size
=36r/_/N-
ebiZ1z13yvxZ1z0g0g6
Z1z04nruZ1z0s0laZ1z
0vl67Z1z01kl3Z1z0sw
k1
https://www.johnlew
is.com/browse/men/
mens-
trousers/adidas/alls
aints/gant-
rugger/hymn/kin/sel
ected-
femme/homme/size
=36r/_/N-
ebiZ1z13yvxZ1z0g0g6
Z1z04nruZ1z0s0laZ1z
0vl67Z1z01kl3Z1z0sw
k1
Database Storage
Mode
CONFIGURATION > STORAGE > DATABASE STORAGE MODE
Spider saves crawl
data to an SSD rather
than to the RAM.
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Tricky site 3:
password protected
websites:
HTTPS://WWW.SCREAMINGFROG.CO.UK/CRAWLING-
PASSWORD-PROTECTED-WEBSITES/
Disclaimer:
Disclaimer:
You need to know what
the password is.
Disclaimer:
You need to know what
the password is.
We can’t help you hack it…
(Maybe like a dev site
for example…)
Forms Based
Authentication
CONFIGURE > AUTHENTICATION
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Disclaimer 2:
Disclaimer 2:
This will click every link
on the page.
Disclaimer 2:
This will click every link
on the page.
Yes, really…
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
2. Scheduling
How to schedule
crawls
HTTPS://WWW.SCREAMINGFROG.CO.UK/SEO-
SPIDER/USER-GUIDE/GENERAL/#SCHEDULING
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
CLI (Headless Mode)
CLI (Headless Mode)
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
You can use a cloud
service for scheduled
crawls. (You don’t have
to though.)
https://online.marketing/guide/screaming-frog-in-google-cloud/
https://ipullrank.com/how-to-run-screaming-frog-and-url-profiler-on-amazon-web-services/
https://linki.cz/postavte-si-seo-stroj-amazon-cloudu-aws/
3. Integrating
APIs
Google
Analytics
HTTPS://WWW.SCREAMINGFROG.CO.
UK/SEO-SPIDER/USER-
GUIDE/CONFIGURATION/#GOOGLE-
ANALYTICS-INTEGRATION
Google Analytics
Sessions
% New Sessions
New Users
Bounce Rate
Page Views Per Session
Avg Session Duration
Page Value
Goal Conversion Rate
Goal Completions All
Goal Value All
Sessions Above 0
Bounce Rate Above 70%
No GA Data
Non-Indexable with GA Data
Orphan URLs
Web Master
Tools
H T T P S :/ / W W W.S C R E A M I N G F RO
G .C O.U K / S E O - S P I DE R / U SE R -
G U I DE / C ON F I GU R AT I ON / # G OO
G L E - S E A RCH - C ON SOL E -
I N T E G R AT I ON
Google Search
Console
Web Master
Tools
HTTPS://WWW.SCREAMINGFROG.CO.
UK/SEO-SPIDER/USER-
GUIDE/CONFIGURATION/#GOOGLE-
SEARCH-CONSOLE-INTEGRATION
Google Search Console
Clicks
Impressions
CTR
Position
Clicks above 0
No GSC Data
Non-Indexible with GSC Data
Orphan URLs
ahrefs
HTTPS://WWW.SCREAMINGFR
OG.CO.UK/SEO -
SPIDER/USER -
GUIDE/CONFIGURATION/#AH
REFS
ahrefs
Backlinks
Referring Domains
URL Rating
Social Shares etc.
Referring Pages
No/Do Follow
Gov/Edu
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Majestic
HTTPS://WWW.SCREAMINGFR
OG.CO.UK/SEO -
SPIDER/USER -
GUIDE/CONFIGURATION/#MA
JESTIC
Majestic
External Backlinks
Referring Domains
Trust Flow
Citation Flow
Edu/Gov Links
Anchor Text
Historic/Fresh Datasets
Moz
HTTPS://WWW.SCREAMINGFRO
G.CO.UK/SEO-SPIDER/USER-
GUIDE/CONFIGURATION/#MOZ
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Moz
Page Authority
MozRank
Time Last Crawled
Total Links
Domain Authority
Get Ya DAs
Done
1. Put the spider into list
mode
2. Connect Moz API, enable
DA
3. Paste in list of coverage
URLs
4. Crawl
5. Export list of URLs + DAs
6. Make link builders happy
Get Ya DAs
Done
1. Put the spider into list
mode
2. Connect Moz API, enable
DA
3. Paste in list of coverage
URLs
4. Crawl
5. Export list of URLs + DAs
6. Make link builders happy
PageSpeed
Insights
HTTPS://WWW.SCREAMINGFROG.CO.
UK/SEO-SPIDER/USER-
GUIDE/CONFIGURATION/#PAGESPE
ED-INSIGHTS-INTEGRATION
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
More on PageSpeed
Insights Soon….
4. Post Crawl
Analysis
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Link Score
A good way to estimate internal
PageRank.
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Link score calculates the
relative value of a page based
off its internal links.
Link score uses a relative point
scale of 0-100, and it takes into
account redirects, canonicals,
nofollow links, and more.
The tool needs to find all your
pages before it can assign link
score values to them.
Pagination
UNLINKED PAGINATION URLS, PAGINATION LOOPS
Pagination
UNLINKED PAGINATION URLS, PAGINATION LOOPS
Hreflang
UNLINKED/MISSING HREFLANG URLS
AMP
MISSING <HTML AMP> TAG, NON-200 RESPONSE
Sitemaps
URLS IN/OUT OF SITEMAPS, ORPHAN URLS, NON-INDEXABLE
URLS IN SITEMAP, URLS IN MULTIPLE SITEMAPS
Analytics
+ Search Console
ORPHAN PAGES
Part Three: Reports and Jobs
5. Visualisations
HTTPS://WWW.SCREAMINGFROG.CO.UK/SEO-SPIDER-10/
HTTPS://WWW.SCREAMINGFROG.CO.UK/SITE-ARCHITECTURE-CRAWL-
VISUALISATIONS/
Force-Directed Crawl
Diagram
SHORTEST PATH TO THE PAGE THAT THE SPIDER TOOK
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Crawl Tree Graph
SHORTEST PATH TO THE PAGE THAT THE SPIDER TOOK
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Force-Directed
Directory Tree
Diagram
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Directory Tree Graph
FOLLOWS URL STRUCTURE
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Inlink Anchor Text
Word Cloud
WHAT TEXT ARE YOU LINKING WITH?
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Body Text Word Cloud
WHAT IS YOUR CONTENT ABOUT?
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
6. Creating/auditing
Sitemaps
How to create XML
Sitemaps:
HTTPS://WWW.SCREAMINGFROG.CO.UK/SEO-SPIDER/USER-
GUIDE/GENERAL/#XML-SITEMAP-CREATION
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
How to Audit XML
Sitemaps:
HTTPS://WWW.SCREAMINGFROG.CO.UK/HOW-TO-AUDIT-
XML-SITEMAPS/
Or, paste
your
sitemap
URLs into
list mode.
Sitemap Reports
URLs In Sitemap
URLs Not In Sitemap
Orphan URLs
Non-Indexable URLs in Sitemap
URLs In Multiple Sitemaps
XML Sitemap With Over 50k URLs
XML Sitemap With Over 50mb
7. Structured Data
Audits
How to audit
structured data:
HTTPS://WWW.SCREAMINGFROG.CO.UK/STRUCTURED-
DATA-TESTING-VALIDATION/
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Structured
Data Issues
Contains Structured Data
Missing Structured Data
Validation Errors
Validation Warnings
Parse Errors
Microdata/JSON-LD/RDFa
URLs
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
8. Page Speed
Insights with SF
PSI (Lighthouse) ft.
CrUX
HTTPS://WWW.SCREAMINGFROG.CO.UK/SEO-SPIDER-12/
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
9. Audit Redirects
in List Mode
How to audit
redirects using list
mode:
HTTPS://WWW.SCREAMINGFROG.CO.UK/AUDIT-
REDIRECTS/
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Part Four: Fun Extra Stuff
10. Reviving old
search console
reports
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
@RichLawther
SCREAMING FROG
TECHNICAL SEO
MANAGER
Reviving old Search
Console reports
using SF
HTTPS://WWW.SCREAMINGFROG.CO.UK/REVIVING-
SEARCH-CONSOLE/
I miss the old
structured data
report…
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
I miss the old HTML
Improvements tab…
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
I miss the old
International
Targeting…
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
I miss Blocked
Resources…
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
I miss robots.txt
Tester…
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11. SF for Content
Marketing
Con tent Marketing
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
So we scraped all the
headlines we could…
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
@ShannonMcGuirk_
HEAD OF PR AND CONTENT
AIRA.NET
Scraping news sites to
work out who gives out
the most links:
HTTPS://WWW.SLIDESHARE.NET/SHANNONMCGUIRK/SE
ARCH-LEEDS-MAKING-HEADLINES
12. Scraping
SERPs
@patlangridge
HEAD OF SEO
SCREAMING FROG
How to scrape SERP
features
HTTPS://WWW.SCREAMINGFROG.CO.UK/HOW-TO-SCRAPE-
GOOGLE-SEARCH-FEATURES-USING-XPATH/
Pat wants to know
what questions
people also ask…
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Google of your choice!
https://www.google.co.uk
Search query parameter
/search?q=
Keywords with + symbols
hmrc+complaints
=CONCATENATE in Excel
Google query string Find and replace
spaces with + symbol
=CONCATENATE(A2,B2)
Google Doc template: https://bit.ly/2lAN5sE
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Configuration > Spider > Rendering > JavaScript
Configuration > robots.txt > Settings > Ignore robots.txt
Configuration > User-Agent > Present User Agents > Chrome
Configuration > Speed > Max Threads = 1 > Max URI/s = 0.5
Configuration > Custom > Extraction
Configuration > Custom > Extraction
Configuration > Custom > Extraction
Snippet page title: (//div[@class='ellip'])[1]/text()
Snippet text paragraph: (//span[@class="e24Kjd"])[1]
Snippet URL: (//div[@class="xpdopen"]//a/@href)[2]
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
11 Advanced Uses of Screaming Frog Nov 2019 DMSS
Thanks!
Questions?
@OliverBrett
@LordofTheSERPs
@ScreamingFrog
support@screamingfrog.co.uk

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