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Understanding Search

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Christina Wodtke
Christina Wodtke

Search has become an essential tool for finding information. It needs to be fast, easy to use, and feel magical to users. As search habits change, with users expecting faster results and answers rather than just links, search engines must adapt to these new expectations and behaviors. Vertical search can help by providing context and allowing for greater precision, but it also faces challenges around user focus and competition.

BusinessTechnology
1 of 39
Understanding Search
Search ,[object Object],[object Object],[object Object]
This is not search
This is search
Search is a system, not a page ,[object Object],[object Object],[object Object]
Yahoo’s Journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is search so different? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search must be ,[object Object],[object Object],[object Object]
Speed of People Searching ,[object Object],[object Object]
Researching Search ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search must be Fast ,[object Object],[object Object],[object Object],[object Object],[object Object]
Query block?
Articulation Problems ,[object Object],[object Object],[object Object],[object Object],From E-Sex to E-Commerce: Web Search Changes -- Amanda Spink, Pennsylvania State University, Bernard J. Jansen, US Army War College, Dietmar Wolfram, University of Wisconsin-Milwaukee, Tefko Saracevic, Rutgers University
Search must be Easy ,[object Object],[object Object],[object Object],[object Object]
Mind-reading expected ,[object Object]
Query helpers ,[object Object],[object Object],[object Object],[object Object],[object Object]
One More Word
Disambiguation ,[object Object]
Vertical Search ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vertical Search- Challenges ,[object Object],[object Object],[object Object]
One more word Machine Disambiguation
Human disambiguation How do you use editorial to best effect? Humans don’t scale.
Best Bets (humans again) ,[object Object],[object Object],[object Object]
Zipf curve (for search) Most common searches (head) Least common searches (tail) Maria Sharapova Jennifer Lopez Britney Spears Zipf Curve Tammy Baldwin Martin Nisenholtz
Inside Yahoo ,[object Object],[object Object]
Answers
What unique answers does NYTD possess? ,[object Object],[object Object],[object Object]
What else makes a good search? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How is RCFP relevant to NYTD? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How is RCFP relevant to NYTD? ,[object Object],[object Object],[object Object]
How is RCFP relevant to NYTD? ,[object Object],[object Object],[object Object],Written in ‘99 Went out of business in ‘01 Last updated June ‘02
How is RCFP relevant to NYTD? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
NYTD deconstruction No results above the fold! What does this do? Tabs unclear, invisible What is this doing? Could this be more relevant? Takes up a lot of room– is it being read?
Below the fold… Three columns! Is this the info people need to decide to click? Are these read? Are these read every time?
Bottom of page Useful– can I get it sooner? Slow pagination People reach this point because they have failed… how can you help them recover?
What is search’s role in the NYTD site? ,[object Object],[object Object],[object Object]
Search as aggregator ,[object Object],[object Object],[object Object]
Monetizing search ,[object Object],[object Object],[object Object]
[object Object]

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Understanding Search

  • 2.
  • 3. This is not search
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  • 18.
  • 19.
  • 20.
  • 21. One more word Machine Disambiguation
  • 22. Human disambiguation How do you use editorial to best effect? Humans don’t scale.
  • 23.
  • 24. Zipf curve (for search) Most common searches (head) Least common searches (tail) Maria Sharapova Jennifer Lopez Britney Spears Zipf Curve Tammy Baldwin Martin Nisenholtz
  • 25.
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  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. NYTD deconstruction No results above the fold! What does this do? Tabs unclear, invisible What is this doing? Could this be more relevant? Takes up a lot of room– is it being read?
  • 34. Below the fold… Three columns! Is this the info people need to decide to click? Are these read? Are these read every time?
  • 35. Bottom of page Useful– can I get it sooner? Slow pagination People reach this point because they have failed… how can you help them recover?
  • 36.
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  • 39.