The document discusses search engine optimization (SEO) and provides tips for improving SEO. It covers key topics like how search engines work, the three main aspects of SEO (technical, content, linking), important ranking factors to optimize like titles and keywords, tools for keyword research and analysis, and resources for link analysis and submission. The overall goal is to help optimize a website and improve rankings in search engines through on-page and off-page SEO techniques.

1. Search Engine Optimisation (SEO) Tõnis Hinnosaar altex marketing, partner Innovative Internet Marketing TM Internet Marketing

2. SEM is becoming the key element for online user behaviour Innovative Internet Marketing TM Internet Marketing

3. Why is it difficult? Innovative Internet Marketing TM Internet Marketing

5. How search engines work Innovative Internet Marketing TM Internet Marketing

7. SEO three legs Technical Linking Content Innovative Internet Marketing TM Internet Marketing

12. Title Innovative Internet Marketing TM Internet Marketing

13. URL Innovative Internet Marketing TM Internet Marketing

14. Update frequency Innovative Internet Marketing TM Internet Marketing

15. Headings (H1 ...) Innovative Internet Marketing TM Internet Marketing

16. Keyword use in body text Innovative Internet Marketing TM Internet Marketing

17. ALT tags Innovative Internet Marketing TM Internet Marketing

18. Optimising images Innovative Internet Marketing TM Internet Marketing

19. Bold, Strong Innovative Internet Marketing TM Internet Marketing

20. Internal linking Innovative Internet Marketing TM Internet Marketing

21. Controlling external links Innovative Internet Marketing TM Internet Marketing

22. Duplicate content Innovative Internet Marketing TM Internet Marketing

23. Sitemaps Innovative Internet Marketing TM Internet Marketing