This document provides an overview of search engines and search engine optimization (SEO). It defines what a search engine is, examples of popular engines like Google, and how they work by crawling websites, indexing content, and ranking pages using algorithms. The document outlines why SEO is important for getting relevant traffic, and covers SEO strategies like researching keywords, optimizing on-page elements, and building quality backlinks. Basic tips are provided for technical optimization and ethical SEO practices.
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
What is off page seo and some of it's techniques. Also includes Blackhat SEO and relation with off page seo. Techniques like social media, link building methods, book marking, etc.,
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
Keyword Research is one of the most essential, high return on going activity in the search advertising era. It is the process of finding what keywords are user by user for making a search of particular piece of information.
Negeninfotech is one of the Leading Website Designing Company in India specialized in innovative website designing,Web Development Company India, search engine optimization, Website Design Bangalore,India
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Search Engine Optimization, SEO, Introduction, Process of SEO, White hat SEO, Black Hat SEO, Gray Hat SEO, On Page Optimzation, Off Page Optimization, Uses to business, Top SEO Companies, Search engines using best SEOs, Conclusion.
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
This Search Engine Optimization SEO proposal sample is for all digital marketing professionals who would like to have a simple and strong understanding format for client pitching.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
The book is NOW available for FREE till 23:59 IST TODAY.
Offer valid for first 100 clicks/buys.
ORDER LINK: http://amzn.to/2rxQfMN
AUTHOR LINK: www.avikbal.com/books
Best wishes for your online success.
Happy Reading. Delightful learning. Successful Practicing.
Keyword Research is one of the most essential, high return on going activity in the search advertising era. It is the process of finding what keywords are user by user for making a search of particular piece of information.
Negeninfotech is one of the Leading Website Designing Company in India specialized in innovative website designing,Web Development Company India, search engine optimization, Website Design Bangalore,India
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Search Engine Optimization, SEO, Introduction, Process of SEO, White hat SEO, Black Hat SEO, Gray Hat SEO, On Page Optimzation, Off Page Optimization, Uses to business, Top SEO Companies, Search engines using best SEOs, Conclusion.
How to get Content Perfectly Optimized for Users and SEOSean Si
Wojtek Mazur's presentation on the SEO Summit 2016 touching base on how to optimize content in the best way possible so that it would be appreciated by users and ranked by search engines
How to Maximize Conversions Through SEO and CROSean Si
My presentation on the SEO Summit 2016 touching base on the best way to get returns on your site through maximizing your SEO and CRO and making them play well together.
Google Seo-Search Engine Optimization-introductionFaraaz Shaikh
This PPT is an introduction to SEO. In this file you would information about various techniques related to SEO. Hope this helps you.
This PPT is for training purpose only
Exploring the Depths: Unveiling the Mysteries of Oceanic Ecosystemsxiyaw31154
Search Engine Optimization, is the practice of enhancing a website's visibility on search engines like Google. It involves strategies such as keyword optimization, creating quality content, improving website structure, and building backlinks. The goal is to increase organic traffic and improve search engine rankings, ultimately driving more relevant visitors to the website. https://www.slideshare.net/upload
This presentation will help you to know what is SEO all about and how it can help you to rank your website on top page and increase traffic on your website.
Search engine optimization - SEO is the process of improving the volume or quality of traffic to your web site from search engines such as Google, Yahoo, MSN etc. via "organic" or un-paid search results.
Search Engine Optimization | Derin DolenDerin Dolen
Read this ppt to know about the Search engine optimization or SEO by Derin Dolen. This explain in simple words what SEO is how it work and how it going to benefit the user.
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
2. AGENDA
• What is a Search Engine?
• Examples of popular Search Engines
• How Do Search Engines Work?
• Search Engines statistics
• Why is Search Engine marketing important?
• What is a SEO Algorithm?
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization
• Conclusion
3. WHAT IS A SEARCH ENGINE?
Definition: An internet-based tool that searches an index of
documents for a particular term, phrase or text specified by the user.
Commonly used to refer to large web-based search engines that search
through billions of pages on the internet.
Different than a Directory
Common Characteristics:
Spider, Indexer, Database, Algorithm
Find matching documents and display them according to
relevance
Frequent updates to documents searched and ranking
algorithm
Strive to produce “better”, more relevant results than
competitors
5. HOW DO SEARCH ENGINES WORK?
Spider “crawls” the web to find new documents (web pages, other documents)
typically by following hyperlinks from websites already in their database
Indexing Once the spiders have completed the task of finding information on
Web pages, the search engine must store the information in a way that makes
it useful.
Search engines indexes the content (text, code) in these documents by adding
it to their databases and then periodically updates this content
Search engines search their own databases when a user enters in a search to
find related documents (not searching web pages in real-time)
Search engines rank the resulting documents using an algorithm
(mathematical formula) by assigning various weights and ranking factors
Page Rank is a family of algorithms for assigning numerical weightings to
hyperlinked documents (or web pages) indexed by a search engine.
8. WHY IS SEARCH ENGINE MARKETING
IMPORTANT?
85% of all traffic on the internet is referred to by search engines
90% of all users don’t look past the first 30 results (most only view
top 10)
Search engine traffic is low and websites aren’t indexed because they
are generally poorly optimized
Cost-effective advertising
Clear and measurable ROI
Operates under this assumption:
More (relevant) traffic + Good Conversions Rate = More
Sales/Leads
9. WHAT IS SEARCH ENGINE
OPTIMIZATION?
SEO = Search Engine Optimization
Refers to the process of “optimizing” both the on-page
and off-page ranking factors in order to achieve high
search engine rankings for targeted search terms.
Refers to the “industry” that has been created regarding
using keyword searching a a means of increasing
relevant traffic to a website
10. WHAT IS A SEO ALGORITHM?
Top Secret! Only select employees of a search engines company
know for certain
Reverse engineering, research and experiments gives SEOs (search
engine optimization professionals) a “pretty good” idea of the major
factors and approximate weight assignments
The SEO algorithm is constantly changed, tweaked & updated
Websites and documents being searched are also constantly
changing
Varies by Search Engine – some give more weight to on-page factors,
some to link popularity
11. STEPS TO DEVELOPING A GOOD SEO
STRATEGY:
Research desirable keywords and search phrases
(WordTracker, Overture, Google AdWords)
Identify search phrases to target (should be relevant to business/market,
obtainable and profitable)
“Clean” and optimize a website’s HTML code for appropriate keyword
density, title tag optimization, internal linking structure, headings and
subheadings, etc.
Help in writing copy to appeal to both search engines and actual website
visitors
Study competitors (competing websites) and search engines
Implement a quality link building campaign
Add Quality content
Constant monitoring of rankings for targeted search terms
12. RANKING FACTORS
On-Page Factors (Code & Content)
Title tags <title> #3
Header tags <h1> #5
ALT image tags #4
Content, Content, Content (Body text) <body> #1
Hyperlink text #6
Keyword frequency & density #2
Off-Page Factors
Link Popularity (“votes” for your site) – adds credibility #2
Anchor text #1
Spamdexing: Spamdexing or search engine spamming is the practice of
deliberately and dishonestly modifying HTML pages to increase the chance of
them being placed close to the beginning of search engine results, or to
influence the category to which the page is assigned in a dishonest manner.
13. WHAT A SEARCH ENGINE SEES
View > Source (HTML code)
14. BASIC TIPS & OPTIMIZATION
TECHNIQUES
Research keywords related to your business
Identify competitors, utilize benchmarking techniques and identify level of
competition
Utilize descriptive title tags for each page
Ensure that your text is HTML-text and not image text
Use text links when ever possible
Use appropriate keywords in your content and internal hyperlinks (don’t
overdo!)
Obtain inbound links from related websites
The Site Maps
Avoid JavaScript links and pop-up windows
Buy the right Domain names
Monitor your search engine rankings and more importantly your website
traffic statistics and sales/leads produced
Educate yourself about search engine marketing
15. CONCLUSION
Thus, by ethical Search Engine Optimization
Techniques, any content site can get top ranking in
any Search Engine. Getting a top rank in any of the
major Search Engine is the first step in getting
business, and making the world know that you exist.
But, the future of Search Engine Optimization
Techniques is not concrete, cause daily research and
developments and taking place in Search Engine
Laborites, for new methods and techniques for
searching data on the Web. With the change in
Search Engine’s search techniques and algorithms, a
parallel change in SEO techniques will occur. But, the
basic will remain the same, only honest techniques
and content rich site will make it to the top SERPs.
Most of the techniques I will be sharing with you today will be all common sense … but the secret for a good search engine marketing strategy is the integration of all the common sense techniques to result in the most fruitful results possible, Today I will speak about some of those techniques on a high level…. To warn you further…. I will only be scratching the surface about search engines and search engine optimization but this will allow anyone in the audience to understand the basic elements of this exciting techniques to increase sales, traffic, and conversions by 100,200 and even 500% based on the industry they are in. This will be relevant to anyone and everyone that currently hosts a website, from universities, non-profit, government etc.
My agenda for today will encompass the following high level topics and I have allocated 4-8 minutes for Q&A session. I will also email list of resources if you are interested in exploring SEO and other internet marketing techniques such as email marketing, PPC ads, in-line text, etc.
Directory are listing of static information that are usually inputted manually and not CRAWLED. Some of the common characteristics of today’s search engines are as follows: * A search engine component usually contain the following components… I would like you to take a mental note of the Spider … since this will be a important topic we will discuss later on today. In early day’s for you who remember this WebCrawler was one of the many crawler based directory search engines …. another common one that still exists today is AltaVista search engine.
Today the undisputed leader in search engine usage is Google. Yahoo Claims to have the largest index of all search engines ranking over 5 Billion pages. MSN is the leading third, they have done a tremendous job at catching up to Google and yahoo but they still have a long time to catch up…. This a true example of the first mover advantage I don’t usually talk about Ask Jeeves but I have been seeing an increased level of traffic from Ask.com and according to recent statistics, Ask is now representative of approximately 7-8% of all searches. Every search engine has a different algorithm and ranking…. Our main focus today will be to look at the common and basic elements that every search engine company uses to rank and index pages.
If you were not take anything away from this session today… and only understand how Spider or crawlers work you would have understood 40% of Search engines.
According to Nielsen/Net rating
Anchor text is the visible hyperlinked text on the page. anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text “7 th world congress ebusiness" indicates to visitors that they can expect to see content about conference pertaining to ebusiness if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the "target" or the "landing page" URL for the keywords appearing within the anchor text.