SlideShare a Scribd company logo
  SEO-What is SEO? ,[object Object],[object Object],[object Object]
Ethical SEO ,[object Object],[object Object],[object Object]
Ethical SEO ,[object Object],[object Object],[object Object]
Unethical And Ethical SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unethical SEO techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hidden content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hidden content ,[object Object],[object Object],[object Object],[object Object]
Hidden content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Meta Keyword Stuffing Keyword stuffing is the act of using randomly repeated keywords over and over within your content. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Meta Keywords The META Keywords Tag is where you list keywords and keyword phrases that you've targeted for that specific page. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doorway or Gateway pages ,[object Object],[object Object],[object Object],[object Object],[object Object]
Link Farming The attempt to substantially and artificially increase link popularity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Jacking ,[object Object],[object Object],[object Object]
  Cloaking Cloaking  is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different to that presented to the user's browser.
Article spinning ,[object Object],[object Object],[object Object],[object Object]
Mirror Websites ,[object Object],[object Object],[object Object]
Automated Submission ,[object Object],[object Object],[object Object],[object Object]
Google Bombing ,[object Object],[object Object],[object Object]
Example of Google Bombing
Ethical SEO techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ethical SEO techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Black hat (Unethical)  Vs  White hat (Ethical) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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Ethical and Unethical SEO practices

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  • 14. Cloaking Cloaking is a black hat search engine optimization (SEO) technique in which the content presented to the search engine spider is different to that presented to the user's browser.
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  • 19. Example of Google Bombing
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