How To Improve SEO Website Traffic?
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This deck is for a SEO website audit and strategic plan to improve your organic search engine results pages and visitors to your website. This program is offered by Anthony Ragland, an SEO Consultant in Atlanta, Georgia for over 15 years.
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How To Improve SEO Website Traffic?
- 1. SEO Audit Report and Strategic Plan to Improve Your Organic Website Traffic February 26, 2016 To: Your Name Manager of Your Company From: Anthony Ragland Strategist at Smart Digital
- 2. Search Engine Optimization The creative and technical process of improving the placements and clicks to your website from the organic search engine results pages (SERPs).
- 3. Search Engine Optimization The creative and technical process of improving the placements and clicks to your website from the organic search engine results pages (SERPs). On-The-Page Factors Off-The-Page Factors
- 4. Search Engine Optimization The creative and technical process of improving the placements and clicks to your website from the organic search engine results pages (SERPs). • Content (Quality, Fresh, Duplicate, etc.) • HTML (Meta Tags, Structure, Headers, etc.) • Architecture (Crawl, Speed, URLs, etc.) On-The-Page Factors Off-The-Page Factors
- 5. Search Engine Optimization The creative and technical process of improving the placements and clicks to your website from the organic search engine results pages (SERPs). • Content (Quality, Fresh, Duplicate, etc.) • HTML (Meta Tags, Structure, Headers, etc.) • Architecture (Crawl, Speed, URLs, etc.) On-The-Page Factors • Links (Quality, Quantity, Text, Spam, etc.) • Trust (History, Authority, Reputation, etc.) • Social (Signals, Shares, Integration, etc.) Off-The-Page Factors
- 6. Our Plan & Approach Data, Data, Data, Data …
- 7. Our Plan & Approach Data, Data, Data, Data … Smart Data-Driven Decision Making
- 8. Our Plan & Approach Data, Data, Data, Data … Smart Data-Driven Decision Making 4 Types of Web Analytics Quantitative (clickstream) Qualitative (active research) Competitor Intelligence User Targeting & Behavior
- 10. Data Collection Process I’ll Use SEO Tools To Collect Your Website Data
- 11. Data Collection Process I’ll Use SEO Tools To Collect Your Website Data ➡ Crawl Your Website Data w/ a Multiplicity of SEO Tools ➡ Collect, Clean and Analyze Your Google Analytics Data ➡ Collect, Clean and Analyze Your Search Console Data ➡ Collect and Analyze Your Website Usability Data ➡ Collect and Analyze Your Website Competitor Data
- 13. Data Analysis Process I’ll Deep Dive Into Your Data Looking for Gems
- 14. Data Analysis Process I’ll Deep Dive Into Your Data Looking for Gems ➡ On-page SEO Audit & Analysis of Your Website ➡ Architecture and Structure Examination of Your Website ➡ SEO Content Analysis and Content Style Review ➡ SEO User Experience & Interface Analysis & Testing ➡ Off-page SEO Audit & Analysis of Your Website
- 16. Your SEO Deliverables You’ll Receive The Following SEO Deliverables
- 17. Your SEO Deliverables You’ll Receive The Following SEO Deliverables ➡ The Clean SEO Data We Collected from Your Website ➡ Comprehensive SEO Audit Report of Your Website ➡ Strategic & Tactical SEO Plan for Your Website
- 18. Let’s make a deal …