Search engine optimization involves optimizing websites to increase their visibility in search engines. There are two main types of search engine results - paid search results that appear due to advertising and organic search results that are determined by relevancy. To rank highly in organic search results, websites must focus on both onsite and offsite optimization. Onsite optimization involves optimizing on-page elements like titles, meta descriptions, internal linking, and keyword usage. Offsite optimization involves factors like the quality, number, relevancy and age of external links to the site.

1. Search Engine Optimization – Being Found Online Bill Balderaz Webbed Marketing www.webbedmarketing.com

2. The Secret?

3. Provide a Meaningful User Experience

4. Meaningful

5. Result # 190

6. Meaningful

7. Not-so-Meaningful

8. Webbed Marketing A full service web marketing organization Clients include: ThirdForce, MindLeaders, Logicalis, Ansell, Exel, YUM Brands, Ohio Dominican University, Birds Eye Foods, American Greetings, Creators of the Webbed-O-Meter, the first tool to measure online “Buzz” Measurable results

9. SEO: Search Engine Optimization Making your website more visible to search engines (Google, Yahoo!, MSN, Ask…) Marketing your website What is SEO?

10. Organic vs Paid Search Paid Search Organic Search

11. What do search engines care about? Onsite Offsite Technical Stuff Voodoo

12. Onsite Optimization A lot of relevant, descriptive, free, updated and original content Use of keyword in body copy Headers, bold, and link text Killer title tags Keyword Use in URL Alt Tags Internal Linking External Linking

13. Offsite Optimization Quality of links Number of links Relevancy of links Growth of links Age of link Text surrounding link Anchor text

14. Technical Stuff Age of domain Meta description Meta tags Domain Extension PageRank Accessibility

15. Voodoo Historical performance (time on page, clicks, Analytics) Semantic Association “ Manual Authority”

16. Onsite Optimization Highest level of control Most immediate impact Lowest resource requirement

17. A well optimized page… Title tag

18. Keyword Ranking

19. Text heavy, keyword rich, original content

20. Keyword Ranking

21. Use of Keyword in Body Copy

22. Keyword Ranking

23. Headers, Bold, and Link Text

24. Keyword Ranking

25. Headers, Bold and Link Text

26. Keyword Use in URL

27. Keyword Use in URL?

28. Keyword Use in URL

29. Killer Title Tags

30. Keyword Ranking

31. Another Title Tag Example

32. Alt Tags

33. Online Personal Training

34. Alt Tags

35. Internal Linking

36. Keyword Ranking

37. Internal Linking

38. Other Ranking Factors

39. H1 Tags

40. Title, description and keyword tags Page Title: Irish Learning Alliance Meta Description: Irish Learning Alliance Meta Keywords: ila,ei,enterprise ireland,irish learning alliance,e-learning,ireland

41. Site Map

42. A Word about the Wiki Why Wikipedia is damn near perfect for SEO

43. Wikipedia Title Tag Meta Description Keyword in URL

44. Wikipedia

45. Questions & Comments