Uploaded byEnrico Tofanari
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Seo Basic Training
This document provides definitions and examples of search engine marketing (SEM) and search engine optimization (SEO). It discusses how 85% of internet traffic comes from search engines and 90% of users only view the first 30 search results. SEM involves practices like pay-per-click advertising and SEO to optimize websites and increase relevant traffic and conversions. SEO focuses on on-page factors like titles, headings, content and off-page factors like backlinks. The document provides tips for optimization including keyword research, descriptive titles, relevant content and obtaining quality backlinks. It also discusses potential issues like hidden text and link farms.
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