Seo tutorial

Agenda
• A Search Engine
• Examples of Search Engines
• Search Engine Market Share
• How do the search engine works?
• Why is Search Engine marketing important?
• On-Page Optimization
• Off-Page Optimization
• Steps to developing a good SEO strategy
• Ranking factors
• Basic tips for optimization

What is a Search Engine?
A search engine is a program that is used for search information or facts for a
particular keyword on world wide web. A search engine presents its results in
the form of list which is used to known as Search Engine Page Results (SERP). Its
results could be in a format of text, images, videos etc.
A search engine also have mine data existing in their database or
their web listings. Some examples of mostly used search engines are
Google, Yahoo, Bing, Ask.com,Yandex etc.

How Do Search Engines Works?
Process of
Search Engine
Crawling
Indexing
Processing
Calculating
Relevancy
Retrieving
Results

What is SEO?
 SEO= SearchEngine Optimization
 It is all withreference to optimizing a website. In simple terms youcan say
that it is all about to make the best use of a website.
 SEOis for mark a website on Google and make its rank better on SERP.
 Get better the level and excellence of web traffic on your site.
 It is a promotionby viewinghowsearchalgorithms performs and what people
searchfor.

Why SEO is so important?
 SEO is the easiest way by which you make your site visible on
World Wide Web .
 It is useable for branding of your product on Google.
 It brings traffic on your site which is going to be profitable for
your business.

On-Page Optimization
On-page optimization
Keywords research, Internal
links, Alt Tags
Meta desc tags,
Header tags
Content, Robot.txt creation
Competitive Analyses

Off-Page Optimization
Off-page optimization
Social Bookmarking, Directory
SBM
Article, Press Release
Video, Blogs, Business Listing
Content, Forum
Discussions

A Good SEO Strategy:
 Analyses your website.
 Find attractive keywords and searchslogans.
 Identifykeywords or doing searches after making up your mindas
a user.
 Optimize website’s HTML code for appropriate keyword density,
title tag optimization, internal linking structure, headings and
subheadings, etc.
 Competitive analysis
 Implement a qualitylink building campaign
 Add Qualitycontent
 Continue checking of rankings for targeted keywords.

Ranking factors
 On-Page Factors(Code & Content)
#3 - Titletags <title>
#5 - Header tags <h1>
#4 - ALTimage tags
#1 - Content, Content,Content (Body text)<body>
#6 - Hyperlink text
#2 - Keyword frequency& density
 Off-Page Factors
#1 Anchor text
#2 - LinkPopularity(“votes”for your site) – adds credibility

What a Search Engine Sees
 View > Source (HTML code)

Tips & Optimization Techniques
 Searchthose keywordsall about of your business.
 Recognize competitors, use standard methods and see the level of competition
 Develop descriptive titletags for eachpage
 Make sure that your text is HTML-text.
 Applytext links when ever possible
 Createon suitable keywords in yourcontent and internalhyperlinks(don’t
exceed!)
 Get incoming links fromconnected websites
 Observe your search enginerankingsand more significantlyyourwebsite
traffic statisticsand sales/leadsproduced
 Updated yourself about searchengine marketing

Ankit Malik
8587085392
Add: 2nd Floor, G-92,
Sec-63, Noida-201301
info@onlinenetindia.com
www.onlinenetindia.com

Hope you will found this
useful for knowing many
topics about SEO. Thank
You for paying attention.

Seo tutorial

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