This document discusses why marketers should start using Google+ despite low current usage rates. It notes that Google+ is an important part of Google's strategy and will continue growing its user base. The key benefits highlighted for marketers include improved search engine optimization through increased sharing and connections on Google+, targeted advertising to circles of interests, and free video conferencing through Google Hangouts. The document provides tips on setting up a Google+ business page and engaging audiences through posts and calls to action.