SEM Marketing 101 - Key to great SEO is an Amazing Website.
Many people pay for PPC and SEO when their base website is not capable of converting qualified leads.
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
A presentation given by Q2 Interactive Media in August 2009 to a SEM Sales team in Denver Colorado. This presentation will discuss which is better; SEM or SEO and why. Questions about this presentation should be directed to Q2 Interactive Media by emailing info (at) q2im (dot) com or by calling 719-266-2299
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
A presentation given by Q2 Interactive Media in August 2009 to a SEM Sales team in Denver Colorado. This presentation will discuss which is better; SEM or SEO and why. Questions about this presentation should be directed to Q2 Interactive Media by emailing info (at) q2im (dot) com or by calling 719-266-2299
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
How To Spend Less and Sell More With Paid Search #EdgeBristolKoozai
Most Google Adwords campaigns are broken, this slidedeck explains how to fix them. By looking at five Paid Search myths you'll learn how to better develop a PPC strategy on Google AdWords and stop wasting budget.
For more information visit http://www.koozai.com/paid-search/
Search Engine Marketing is a broad term now. This presentation will help you to understand the basic concept of SEM & an overview of few paid social media platforms as well.
Running a business without doing any marketing is like winking at a pretty girl in the dark; you know what you are doing, but no one else does.
June’s 40 minute talk is a fast paced, whistle stop tour starting with the birth of the Internet, whizzing through browser development, the job of search engines, the launch of Google, its growth in the UK, its fans & detractors, an overview of its product range and finishes with a step by step guide of how to use Google AdWords & Analytics, showing how businesses of all sizes & sectors can harness the power of the world’s biggest brand and tap into this targeted, measurable & cost-effective advertising programme.
June Cory runs My Mustard one of just eighty eight Google AdWords Certified Partners in the UK maximising the opportunities that Pay Per Click advertising offers. She works with marketing managers, media agencies and business owners to help them drive targeted
cost-effective measurable traffic to their websites and achieving a better return on their advertising spend through coaching, training & management.
With a wealth of knowledge and proven track record spanning twenty years in media management & training, June is passionate about her work; a creative thinker, an engaging speaker, an enthusiastic networker and a valuable strategic partner.
June is a Director of the St Albans Chamber of Commerce, a founder member of The West Herts Business Club and has spoken about Google and its importance at various forums including the FSB, the Hong Kong Executive Club and the University of Hertfordshire.
Presentation - For a Members only Executive Group Melbourne Australia
Location - Docks Melbourne Wharfs
Subject - Internet and E-commerce. How it is done well with and example and how it is done poorly with an example. Key lesson learn of the best in the field, use high content do not try to reinvent the wheel just make it better.
The presentation explored the most effective internet marketing strategies to make domain names more valuable.
Topics covered:
- New ways to drive domain traffic through internet advertising and website promotions
- Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes
- The most effective tactics for search engine marketing
- Web site marketing tips
- New strategies to make money using social media
- Rapid content development strategies
- New awareness building techniques
- Article Marketing with ezinearticles.com
- Video and YouTube Marketing
- Create a Tribe or Community on your website
Introduction to Web Analytics - Zach Olsen Stukent Expert SessionStukent Inc.
Zach Olsen, the digital analytics manager for Columbia Sportswear, shares his knowledge of analytics on this Stukent Expert Session. Learn which metrics should be tracked, and which tools you should use to help you better analyze your online marketing efforts.
How To Spend Less and Sell More With Paid Search #EdgeBristolKoozai
Most Google Adwords campaigns are broken, this slidedeck explains how to fix them. By looking at five Paid Search myths you'll learn how to better develop a PPC strategy on Google AdWords and stop wasting budget.
For more information visit http://www.koozai.com/paid-search/
Search Engine Marketing is a broad term now. This presentation will help you to understand the basic concept of SEM & an overview of few paid social media platforms as well.
Running a business without doing any marketing is like winking at a pretty girl in the dark; you know what you are doing, but no one else does.
June’s 40 minute talk is a fast paced, whistle stop tour starting with the birth of the Internet, whizzing through browser development, the job of search engines, the launch of Google, its growth in the UK, its fans & detractors, an overview of its product range and finishes with a step by step guide of how to use Google AdWords & Analytics, showing how businesses of all sizes & sectors can harness the power of the world’s biggest brand and tap into this targeted, measurable & cost-effective advertising programme.
June Cory runs My Mustard one of just eighty eight Google AdWords Certified Partners in the UK maximising the opportunities that Pay Per Click advertising offers. She works with marketing managers, media agencies and business owners to help them drive targeted
cost-effective measurable traffic to their websites and achieving a better return on their advertising spend through coaching, training & management.
With a wealth of knowledge and proven track record spanning twenty years in media management & training, June is passionate about her work; a creative thinker, an engaging speaker, an enthusiastic networker and a valuable strategic partner.
June is a Director of the St Albans Chamber of Commerce, a founder member of The West Herts Business Club and has spoken about Google and its importance at various forums including the FSB, the Hong Kong Executive Club and the University of Hertfordshire.
Presentation - For a Members only Executive Group Melbourne Australia
Location - Docks Melbourne Wharfs
Subject - Internet and E-commerce. How it is done well with and example and how it is done poorly with an example. Key lesson learn of the best in the field, use high content do not try to reinvent the wheel just make it better.
The presentation explored the most effective internet marketing strategies to make domain names more valuable.
Topics covered:
- New ways to drive domain traffic through internet advertising and website promotions
- Facebook Marketing strategies with Facebook Fan Pages and Facebook Likes
- The most effective tactics for search engine marketing
- Web site marketing tips
- New strategies to make money using social media
- Rapid content development strategies
- New awareness building techniques
- Article Marketing with ezinearticles.com
- Video and YouTube Marketing
- Create a Tribe or Community on your website
James will break down three key areas of SEO and show you actionable tips which are working today for clients in the Australian and the US market.
1. Content Optimisation for SEO at scale.
2. Common Technical SEO mistakes to look for.
3. Link acquisition & Digital PR tips and advice.
Ten Things Every CEO Needs To Know To Generate Business on the Internet
How to use LinkedIn, Facebook and Twitter for Business
How to Cost effectively generate traffic to your website
Turn that traffic into leads, and sales
How to get your website ranked at the top of Google searches with Search Engine marketing and Search Engine Optimization
Best practices for Fortune 1000 Executives
Ten Practical Marketing Strategies
The presentation slides for the Search engine optimisation half-day seminar, run by Business Link in Gloucestershire and Bristol in October and November 2010.
At Melbourne SEO meetup I shared several tactics which are working in 2019 for traffic growth from SEO & content sources. These strategies will work for any business looking to scale organic traffic.
Search Engine Optimization using WordPress - Presented by Trust P Nhokovedzo.WordCamp Harare
One of the main strengths of WordPress CMS is SEO. Its has Search Engine friendly code and naturally it will do well.
SEO is a big player in Online Marketing and is very relevant in Zimbabwe (three cases studies of real websites).
I intend to inspire people to think about SEO and show the community how easy it can be achieved using free and paid tools in WordPress.
A session I did with Paul Reilly where I took the iGaming operators stance and he took the affilaite stance. I talk about how affiliates are harvesting huge amounts of business from brands by ranking on their brand phrases. Paul then counters this by talking about how affiliates can work together and beat operators and how they can win on agility
David Goebel of the Goebel Group, John Inama of Pilot Fish, and Greg Habermann of Sage Rock present "Hands on SEO" at the eMarketing Techniques Series at Corporate College. Brought to you by the Key Entrepreneur Development Center and Cleveland SEO.
In this webcast Nick Stamoulis, Founder and SEO Expert of Brick Marketing, provides practical advice on…
> The basics of a strong SEO program
> Best practices for keyword research
> Website optimization
> Examples of successful SEO campaigns
> How to build relevant links over time
> ROI measurement tips
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
2. Introduction
Who is Maximiliano Lopez?
Internet Introduction & Evolution
SEO SEM PPC Explained
Online Marketing OBAMA Style
What an Optimised Site Looks Like
Different Styles of Websites = Different SEM
SEM & SEO Strategies
BLACK HAT – ITS YOUR SITE
What you can do TODAY!
Useful Links & Education
Conclusion & Questions
SEMMARKETING101.com Maximiliano Lopez
3.
4.
5. United States of America Australia
Internet Usage Statistics: Internet Usage Statistics:
220,141,969 Internet users as of June.2008 15,300,000 Internet users as of Dec.2007
72.5% of the population 74.3% of the population
According to Nielsen/NetRatings. According to ITU.
Total Internet Users User Growth 2000-2008
1,581,571,589 338.1%
7. Marketing = Online & Offline Marketing of your Entity.
Website, TV Commercials, Blogs, Business Cards, Emails, Magazines,
Social Networks, Advertising, Banners, Presentations, etc.
Purpose to create awareness of your business value proposition.
SEM = Search Engine Marketing
The big picture of you online presence includes Social Networks, Blogs, Video, Link Building.
Purpose to create a funnel affect of qualified traffic to your website/business.
While increasing the centre focused website optimization.
SEO = Search Engine Optimization
Optimization of the actual site website. Keywords, Relevant Content, Image
Optimization, Links, Landing pages, Pre-Determined Direction, Site Map. Purpose to get a high
level of qualified traffic from search engines and other relevant SEM strategies to take a
predetermined action.
PPC = Pay Per Click
When you pay to advertise on Google and pay for each click through ideally to take a
predetermined action. A professional PPC campaign would have a landing page. The landing
8. SEO/SEM Terminology
Keywords – Word(s) Phrase(s) a person types into a search box
Sitemap – A web page that lists pages of the website
Landing Page – A page a visitor arrives when clicking through a site
Long Tail – Niche longer keyword focus for search engines
Link Popularity – Incoming link from high quality websites
Top Fold – A term traditionally used to describe top part of newspaper
URL – Domain Name
Spider – Automated search of websites that follow one link to another
gathering data used rank content, index, keywords, phrases etc
Blog - Short for Web log, a blog is a Web page that serves as a publicly
accessible personal journal for an individual. Typically updated daily.
V-Blog – As above via video.
27. Steps to create a Website with an SEO Foundation
Know your customer
Know your business is it a B2B, B2C or B2G
Build a Team SEO, Developer, Marketing
Proper Planning Prevents Piss Poor Performance
Design website for usability and with a purpose.
Sell Product, Build Leads, Pulling Sales
SEMMARKETING101.com Maximiliano Lopez
28. Research Industry you are in and
competition US, UK & Australia
Create a Keyword List
See what the best website in the world are doing
Create an Appropriate URL
Build website with landing pages, Section
Pages, Sub-Section Pages.
Think of ways to create unique quality content.
Product Page must have a call to action.
Site Map (Google Friendly)
SEMMARKETING101.com Maximiliano Lopez
29. Google Search of the term Jewelry Box as individual words brings up
31,600,000 matches in (0.41 seconds) 5th September 2007
30. The top 20 ranked websites are as follows when
A Google search of the words Jewelry Box are used.
A list of the 100 has been provided in Excel
Please note the parent company NovelBox.com is ranked
number 79 on a Google search engine listing. Performed 5th
September 2007
31. After reviewing some of the top 100 websites from the Google Search.
The following websites were selected based on a 3 second first impression review.
Everyjewelrybox.com Jewelryboxes123.com Jewelryboxes.com
Fortunoff.com Jewelryboxesontheweb.com Fantasyjewelrybox.com.com
35. Black Hat SEO
Their are no short
cuts to get a great
page ranking the
fundamentals are a
SEO based website
with high quality
unique content and
associated SEM
strategies.
Everything else you
will get banned from
Search Engines
36.
37. Google tells you what you need to do to
SEO your site what and how creative you get
within those barriers is dependent on you and
your team. Think Obama.
SEO/SEM is the responsibility of Marketing
Google – ‘Google Webmaster SEO’
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
SEMMARKETING101.com Maximiliano Lopez
38. What can you do today.
A blog is the most powerful SEO tool and Spider
initiator. Every website must have a BLOG.
www.blogger.com
www.wordpress.com
Start writing about your business with focus on
keywords use images keep it brief and interesting.
39. We all start somewhere yet as
Australians we have the
added advantage to have a
look at what the competition
is doing in the US and the UK.
All industries and keywords in
Australia a free game.
As the likes of Harvey Norman
founder Gerry Harvey’s
pronouncement that online
retailing is a “dead end”. Yet
days after making his
statement, Harvey Norman
ranked top of Google’s retail
searches in 2008.
Bad for him, Good for me
TigerDirect.com 6 July 2000
SEMMARKETING101.com Maximiliano Lopez
40.
41. Useful Links.
www.seo-dictionary.com
www.seobook.com
http://tools.seobook.com – Free 7 Day SEO course
www.alexa.com
www.wordtracker.com
Books – AMAZON SEARCH RELATED BOOKS
4 Hour Work Week – Timothy Ferris
The Long Tail – Chris Anderson
Get To The Top on Google – David Viney
42. Maximiliano Lopez
phone – + 61 432 544 387
email – Lopez@SEMMarketing101.com
SEM Marketing 101.com