This document provides an overview of search engine optimization (SEO) fundamentals. It begins with an agenda and introductions. It then discusses how organic search is the top driver of website traffic. The basics of SEO are explained as optimizing a website to be accessible to search engines and useful to users. Technical on-page factors and off-page factors that influence search engine rankings are outlined. Examples of on-page elements like titles, URLs and content are provided. The importance of links and citations is also summarized. The document concludes with a review of the SEO basics and a discussion of measurement and improvement.
SEO Best Practices: Hitting the Low Hanging FruitKyle James
Maybe you don’t even know what Search Engine Optimization (SEO) is? Search Engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing being and able to provide it to them you are gaining a relevant visitor.
In this presentation, we discuss SEO in simplified terms, share free tools to improve your rankings, and give tips on ways to work SEO into your daily business activities. Thank you to Milspo Project for having us.
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
SEO Best Practices: Hitting the Low Hanging FruitKyle James
Maybe you don’t even know what Search Engine Optimization (SEO) is? Search Engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing being and able to provide it to them you are gaining a relevant visitor.
In this presentation, we discuss SEO in simplified terms, share free tools to improve your rankings, and give tips on ways to work SEO into your daily business activities. Thank you to Milspo Project for having us.
Learn how social media and SEO can work together. This presentation will introduce users on how to integrate social media and Search for maximum impact towards improving their branding and rankings. Also learn, how you can use Social Media to build traffic and links to your website and other online properties.
Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
#BrightonSEO 2014 - Think Eyes... Not Just KeywordsConversionArium
Think Eyes, Not Just Keywords. An eye tracking study of where users look on components of search listings. Conducted by Adrian Durow at The ConversionArium, and Southampton Solent University.
This slide deck walks through Keyword Explorer, Moz's tool for keyword research, designed by Rand to help with many of the pernicious problems inherent in the keyword discovery and prioritization processes.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
SEO on the SERPs - Brighton SEO Closing TalkRand Fishkin
Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.
Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.
Rand Fishkin's presentation from Be Wizard, San Marino 2011 on the evolution of Google's rankings and how marketers can optimize for the next generation of ranking signals.
Budgets tightened. Campaigns look tone-deaf. Events are cancelled. Most importantly, your audience is literally afraid for their personal health and safety.
What kind of marketing makes sense?
There are actually quite a few opportunities that have suddenly appeared. These are actions you can take today, with the time you have in front of you that can drive durable gains. These are the marketing actions that can position you for the recovery.
This session will cover a list of high-impact actions that strengthen the foundations of a brand. What’s the saying? “Never let a crisis go to waste.”
Digital Olympus presentation in June of 2016, quick summation of a few top takeaways from the Moz State of Link Building 2016 post written in April of 2016. https://moz.com/blog/2016-state-of-link-building-survey-results
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.
They cover: technical, on-site, off-site, local and mobile SEO.
#BrightonSEO 2014 - Think Eyes... Not Just KeywordsConversionArium
Think Eyes, Not Just Keywords. An eye tracking study of where users look on components of search listings. Conducted by Adrian Durow at The ConversionArium, and Southampton Solent University.
This slide deck walks through Keyword Explorer, Moz's tool for keyword research, designed by Rand to help with many of the pernicious problems inherent in the keyword discovery and prioritization processes.
Secret Ingredients of Better MarketingRand Fishkin
A lot of what passes for marketing fails to capture its audience's attention or interest. Yet some campaigns & some companies have extraordinary success. What are the secret elements that make some resonate while others falter?
Everyday consumers turn to Google to search for where they can buy products and services near their location. If you’re business isn’t ranking in local search, you could be losing customers to your competition.
Take your natural search traffic to the next level. SEO 201: Content Optimization and Strategy was presented on July 30, 2015 as a resource for marketing professionals. The complete presentation may be viewed at http://www.threedeepmarketing.com/blog/next-level-seo-how-to-optimize-strategy-and-content/
Presented by own Angie Schottmuller on April 26, 2013 as part of the Instant eTraining Social Media online certification course.
Visuals are processed 60,000 times faster in the human brain than text. It's time to better leverage social networks for collecting and aggregating photos for your business! Learn the basics of Instragram, cases studies of diverse successes, tips for photo challenges, tools for analytics, and more!
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn the "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
The 30-Minute SEO Checkup covers what every marketing professional should know about SEO. It teaches you how to test your website’s SEO strength with one 30-minute checkup. Start recognizing common SEO problems and fix basic issues to improve your site’s organic performance.
Presented by our very own Angie Schottmuller at Conversion Conference Chicago on June 11, 2013 and SMX Advanced on June 12, 2013.
CRO, meet SEO! It's time to maximize organic conversions with these 12 power plays. Learn common optimization factors, the SEO CRO funnel, tricks, trends, & more!
Need help connecting SEO & CRO?
At Three Deep, we truly "get-it" when it comes to driving and converting web traffic. We bridge organic conversion tactics with powerful user-centric strategies to deliver lasting, tangible ROI. Your time and budget is finite. Grow ROI with an SEO & CRO power play. >> Contact us today for a consultation!
Here's the truth, the majority of marketers FAILat content marketing. Don't believe us, data shows the overwhelming amount of companies openly admit that their content marketing is not meeting their expectations.
Our presentation shares content marketing "do's" and "don'ts" and how content strategy is the foundation for successful content marketing.
SEO-201 teaches you how to optimize your content and strategy. Here are the slides from the June 22, 2016 Webinar to help you start growing your organic traffic.
Email 101 presented by Scott Pearson. The presentation is a great resource for marketers who are just beginning email marketing campaigns. Also a outstanding refresher for people who are in the industry and looking to freshen up on strategy and foundation.
How to Improve Your Landing Page Optimization | Landing Page TestingThree Deep Marketing
Jeff Sauer leads a session on how to improve your landing page optimization and the top 7 ways to improve your landing pages today.
Landing pages are often overlooked in many internet marketing initiatives when compared to Search Engine Optimization (SEO) or Pay Per Click Advertising (PPC), but is a very important part of any internet marketing campaign. Whether you're looking to gain more qualified leads for your lead generation business, or improve your e-commerce sales, this presentation is sure to help you look at landing page optimization in a new light.
Introduction to SEO presented by Nate Plaunt on Wednesday, May 25, 2016. Learn about the foundational and technical elements of SEO that set your website up for success!
7 Marketing Automation Strategies That Actually Drive Business ResultsThree Deep Marketing
IBM Marketing Cloud and Three Deep Marketing have teamed up for a back-to-school marketing session! Join us as we chat about building bridges between Marketing and IT departments. Here's the slides from our panel discussion on September 22, 2016
Marketing for Independent Insurance Agents on a Shoestring BudgetThree Deep Marketing
This presentation is for independent insurance agents. Jeff Sauer presented at the Trust in Marketing Seminar in Minneapolis, MN on 3/20/2012. This presentation showcases marketing activities done by large organizations and how to achieve a similar effect on a shoestring budget.
Slides from Carie Otto's paid media webinar covering lead generation in the digital age... Also known as pay-per-click marketing strategies. Learn the basics to get started with paid media with this slide deck - or view the complete presentation at: http://www.threedeepmarketing.com/blog/pay-per-click-its-lead-generation-in-the-digital-age/
Email marketing is one of the oldest digital marketing tactics, yet it continues to deliver a higher ROI than just about any other online strategy. But this is not your father's email marketing anymore. That's right: this strategy has matured, and if you haven't revisited how you create email content since the early 2000's, you're most likely missing out on the major ROI and benefits of email. This topic takes an in depth look into six key areas of email marketing and how each has evolved. It's time to update your old email marketing strategy and move it to 2016 and beyond.
Search engine optimization class 1. October 2016 at Demand Quest in Minneapolis. Learn the building blocks of SEO and how to apply tactics to your site.
An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user. Commonly used to refer to large web-based search engines that search through billions of pages on the internet.
SEO for Beginners-- What is Search Engine Optimization (SEO) ?Naveen Srikantaiah
This SEO PPT will help the SEO beginners to quickly understand what is basic seo and SEM is all about . How can SEO Specialist perform SEO activities to rank the client higher i n Google search..The Terminology Search engine optimization (SEO) and Search engine marketing(SEM) has been clearly defined with marketing values and how SEO and SEM should be performed on a website , with SEO techniques and SEM techniques.
Search engine optimization is a getting organic traffic for webpage or website from free and paid listings of search engines like Google, yahoo and bing etc..
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
SEO refers to the process of generating free, organic, and authentic traffic on websites by ranking higher on the results that appear on the search engines.
What can a show about nothing teach you about content strategy? A lot actually! Our upcoming webinar compares the satirical, societal norms from television’s Seinfeld to your own content strategy. This presentation shares 4 easy ways you can enhance your content strategy.
Slides from our live event on June 15, 2017. Sharing how data informs marketing decisions. No one knows the value of a fan’s engagement better than the Minnesota Vikings, so we’ve invited them to share the tactics and strategies they use to connect with their millions of fans during, and well-after game day.
Presentation shared at Three Deeps marketing and baseball event on June 30, 2016. Our presentation shares how your multi-location business can attract, engage and optimize customers at every location by sharing success stories from brands who have anointed themselves as successful examples for the rest of us to follow.
Your audience visits multiple online locations everyday, so how do you use your audiences online behavior to increase sales of your product inside retail locations. That’s the challenge Behr Paint faces, in advancing their email marketing practices they have grown into omnichannel strategies that integrate their audience’s website behavior with automated email and media strategies.
Our presentation at the 2017 IBM Amplify National Conference shares how Behr has grown from adhoc email campaigns into behavior based, relevant campaigns designed for omnichannel marketing.
Independent Wedding Professionals Association. Presentation given by Jeff Sauer to the Independent Wedding Professionals Association in MN on 12/20/2011.
Google Analytics: Make Your Site Work Harder from MIMA SummitThree Deep Marketing
Google Analytics is a free tool, so all I need to do is put some code on my website and it’ll magically work, right? Not so fast!
While Google Analytics is enterprise class software, there are some initial configuration changes that you need to make in order to maximize the insights you receive from your website. In this session, we will explore filtering website traffic, segmenting visits, properly tracking all traffic to your site (think display and social media), configuring goals, site search and much more. A must-attend session if you want to get actionable insights for your website!
If you are like most marketers, you are tired of hearing about “social media.” Listening to people go on and on about Facebook, Twitter and LinkedIn, but never putting their importance into perspective. Has anyone ever shown you specific good and bad examples of execution? Explained how what could work brilliantly in one medium can fail miserably in another? What should you do yourself and what might be best left to the pro’s; how to connect your activities without a cookie cutter approach and more.
Jeff Sauer from Three Deep presented this deck to a class at the Carlson School of Management at the University of Minnesota. Presentation is centered around what Google means to an Online Marketer and to a growing digital agency.
2. | SEO 101 2
Today’s Agenda:
• Introduction
• What to expect today
• How search engines work
• What is SEO?
• Foundational SEO
• On and off page basics
3. | SEO 101 3
Nate Plaunt
Sr. SEO Strategist
@NatePlaunt
bit.ly/1LoDdWN
Today’s Presenters
Taylor Pettis
Sr. Marketing
Manager
@tpettis
linkd.in/1dsZJAa
5. | SEO 101 5
Organic Search is the #1 Driver of
Website Traffic
From a usage perspective, new studies have found
that organic search drives 64% of all web traffic.
6. | SEO 101 6
Search Engine Optimization
FACT:
79% of search engine users say they
always/frequently click on the natural search
results.
7. | SEO 101 7
A New Click Rate Study For Organic Results
On average, 71.33% of searches resulted in a page one Google organic
click. Page two and three get only 5.59% of the clicks. On the first page
alone, the first 5 results account for 67.60% of all the clicks and the results
from 6 to 10 account for only 3.73%.
http://marketingland.com/new-click-rate-study-google-organic-results-102149
Page 1 = 71.33%
8. | SEO 101 8
A New Click Rate Study For Organic Results
Ads / Shopping
Results
Local / Map
Results
Organic Results
31% Click
through
14% Click
through
9. | SEO 101 9
Does SEO Really Matter?
YES!
If you are not optimizing for search you are
already behind your competition.
10. | SEO 101 10
What to Expect:
• A solid understanding of how search
engines operate
• Learn how to beat out your competition in
the search engine results
• Actionable tactics you can implement
today
• Tools to implement SEO
17. | SEO 101 17
• Over 200 “ranking factors” help to decide
where your site ranks
• Roughly 10,000 sub-factors
• Fewer ranking factors in algorithm
• Heavy reliance on social factors
Search Engine Algorithm Key Components
1
18. | SEO 101 18
Google’s Algorithm Key Components
1
Top 4 Components
1. Trust / Authority of
the Host Domain
2. Popularity of the
Specific Page
3. Anchor Text of
External Links to
the Page
4. On Page Keyword
Usage
According to 72 SEO’s Surveyed by Moz
20. | SEO 101 20
Not all results are organic
Organic
21. | SEO 101 21
What is SEO?
Search engine optimization
(SEO) is the process of affecting
the visibility of a website or a web
page in a search engine's
"natural" or un-paid ("organic")
search results.
Source: Wikipedia
22. | SEO 101 22
What is SEO? (Simplified)
SEO is two things:
1. The practice of making your website as
accessible as possible to search engines.
2. Ensuring your website is as useful and
relevant as possible to your current and
prospective customers.
26. | SEO 101 26
Technical and structural factors
• Goal: Ensure accessibility for Search
Engines & Users
• Foundation of your entire online
presence, so it’s important to get it right
• Search engines have very clear
guidelines for webmasters to follow when
building sites
27. | SEO 101 27
What To Look For
• Can your entire website be crawled?
• Is your website indexed by the search
engines?
• Does your website have any errors?
• Is your page load time too slow?
28. | SEO 101 28
How You Can Do This
• XML sitemap
• Accurate robots.txt file
• Google Search Console
• Page speed optimization
29. | SEO 101 29
What to Avoid
Any unnecessary hurdle for the search
engines
• Flash
• JavaScript
• URL Parameters
31. | SEO 101 31
Here’s What Search Engines See
(not a glitch)
32. | SEO 101 32
XML Sitemap
The XML sitemap is a map of your website
that enables search engines to efficiently
crawl and index your site.
33. | SEO 101 33
XML Sitemap
Various tools can help you generate an
accurate and up-to-date sitemap:
• Screaming Frog Spider
• CMS plugins like Yoast
• Other web-based sitemap generators
- www.xml-sitemaps.com
34. | SEO 101 34
Robots.txt file
The robots.txt file is a directive for all “bots”
visiting your site.
• It tells them what URLs to crawl or not
crawl
• Simple text file – can be created with
notepad
35. | SEO 101 35
Robots.txt file – *Pro Tip
Use the
Robots.txt testing
tool in Google
Search Console
to troubleshoot
errors in you file
and to test
individual URLs
36. | SEO 101 36
Google Search Console
Google Search Console (formerly Google
Webmaster Tools) is a free resource with tons of
valuable information available to all website owners.
• https://www.google.com/webmasters/tools/home
37. | SEO 101 37
Why Does Speed Matter?
Last year, mobile search overtook desktop search.
• The gap between mobile and desktop will widen
• Fast page load speed is critical to optimizing for
mobile
• “Mobile-geddon”
38. | SEO 101 38
Google PageSpeed Insights
PageSpeed Insights is another free tool from
Google that gives you a prioritized roadmap on how
to fix speed issues on your site.
• https://developers.google.com/speed/pagespeed/insights
40. | SEO 101 40
On and Off Page Factors
• Goal: Demonstrate Relevance and
Authority
• Search engines want to provide users with
search results that are relevant to their
query and authoritative in nature.
• Building upon a sound technical structure,
we make sure that search engines and
users are able to fully understand what
various pages on your website are about.
41. | SEO 101 41
On-page SEO refers to
factors that you can
control directly on your
website
Examples of on-page
factors are:
• Metadata
• Internal links
• Content
• Technical / Structural
Off-page SEO refers to
factors “out of your
control” on other websites
Examples of off-page
factors are:
• Inbound links
• Social Media
• Mentions
• Local Directories
On-Page vs. Off-Page SEO
42. | SEO 101 42
What To Look For
• Are your on page elements optimized?
• What keywords are you ranking for?
• Who is linking to you?
• Who is linking to your competitors?
43. | SEO 101 43
On Page SEO Elements
• URL
• Page Title
• H1 heading
• H2 headings
• Meta Description
• Page Copy
• Alternative image text
44. | SEO 101 44
On Page SEO Elements
Page Title: Unique
and descriptive
URL: Descriptive
and readable by
both humans and
search engines
H1 Heading:
Unique and
descriptive
H2 Headings:
Sub-topics of the
page
Page Copy:
Descriptive,
unique, and
keyword rich
Alt Image Text:
Descriptive and
keyword rich
45. | SEO 101 45
Page Title
Good:
Organic Result #1
Bad:
Organic Result #245
46. | SEO 101 46
URL structure
Good:
Organic Result #1
Bad:
Organic Result #260
47. | SEO 101 47
On Page SEO Elements
Meta
Descriptions
50. | SEO 101 50
What Keywords Do You Rank For?
Ground Rules:
1. Don’t “Google yourself”
2. Use a keyword tracking tool
- SEM Rush (freemium)
- Bright Local (paid)
52. | SEO 101 52
Off Page SEO Elements
• Backlinks
• Link anchor text
• Citations or Mentions
53. | SEO 101 53
Internal vs. External Links (Backlinks)
• Two types of links:
Internal and External.
• Internal links refer
to links within your
site, such as
navigation links.
• External links refer
to links outside of your
site, such as a link
from Wikipedia.
• Both are very
useful, but for different
reasons.
54. | SEO 101 54
How do Backlinks Help?
• Backlinks act as
“votes” for pages on
your site.
• Generally speaking,
the more links you
have from
authoritative sources,
the more your site is
trusted, and the better
your pages will rank.
YourWebsite.com
NewsSite.com ProductSite.com
IndustryBlog.com ShadySite.com
55. | SEO 101 55
Link Anchor Text
The words used in the anchor text of a link
to your site helps search engines
understand what that page is about.
So, if your site is about “Cats” the anchor
text cats would be preferable over click here.
56. | SEO 101 56
Who is linking to you?
Conduct a backlink
audit:
• Open your Google
Search Console
• Navigate to the “Links
to Your Site” section
• Check out who links
the most and to what
content
• *Pro Tip: this will help
57. | SEO 101 57
Who is linking to your competitors?
Conduct a competitive link analysis:
1. Use Open Site Explorer
- https://moz.com/researchtools/ose
2. Enter your competitor’s site into the search bar
3. Dig through their backlink profile
4. *Pro Tip: Identify where you can acquire some
of the same links!
58. | SEO 101 58
Citations
Citations are essentially a mention of your
brand on another site like a listing directory.
• Yelp
• Yellow Pages
• City Search
59. | SEO 101 59
Citations
It is important that these listings maintain
consistency and accuracy.
• Name
• Address
• Phone Number
*Check up on your listings using Moz Local
- moz.com/local
61. | SEO 101 61
1. If done right, SEO is a distinct competitive
advantage
2. Get the foundation right
3. Optimize your pages
4. Optimize your off page presence
5. Move up the pyramid…
Review
62. | SEO 101 62
SEO 101:
Ensure your site
is accessible to
search engines.
SEO 201:
Ensure your site is
relevant and useful
to your visitors.
65. | SEO 101 65
1. Google Search Console
2. Google PageSpeed Insights
3. Screaming Frog SEO Spider
4. Yoast plugin for WordPress
5. XML Sitemap Generator
6. SEM Rush
7. Bright Local
8. Open Site Explorer
9. Moz Local
Appendix – Tools Mentioned
Editor's Notes
This is a familiar image that most of us see everyday.
When you type a search query into Google, how do those results come so fast?
More importantly, what came up when you searched today?
Search engines do not crawl the web in real time, they categorize web pages in their index for easy retrieval
Like a library of all known information on the web
And instead of walking in, all you have to do is type
How do they do this…a mathematical algorithm (next slide)
Search engines use a mathematical algorithm to serve up search results for any given query.
They have to, because any given day, 15% of all searches have never been searched before
That means that of the 3.5 billion queries that happen on Google, 525 million of them are brand new.
There are over x factors that influence the algorithm, but let’s focus on the top ones….
Keep in mind that it is always changing….
There are over x factors that influence the algorithm, but let’s focus on the top ones….
Keep in mind that it is always changing….
Data as of April 2015
Everyone else: AOL, Ask Jeeves
Organic results compete with paid and image results
Organic results are typically more trusted than ads
That’s why the top organic results are so valuable
In this step we’re really looking at making your site accessible
Here are some things to avoid
What happens when you have unnecessary road blocks for search engines?
Search engines want to stay in business – to do so they need people coming back. To be people coming back they need to provide the best answers to questions.
A shady link may be one that looks completely unnatural or comes from a totally unrelated site
Search engines have filters that take the quality of links into account and tend to serve up pages with a trusted backlink profile
Too many shady links can result in a penalty from Google so it’s best to just build links organically from providing the best content